EXECUTIVE DIRECTOR & TREASURER
Jim Randall
Georgia Southern University
BOARD OF DIRECTORS
PRESIDENT & DIRECTOR OF COMMUNICATIONS AND MEMBERSHIP
WEBMASTER
EDITOR-IN-CHIEF, Journal of Applied Marketing Theory
Tulay Girard, Penn State Altoona
PROGRAM CHAIR
Aysen Bakir, Illinois State University
SECRETARY
Kristina Harrison, Indiana State University
OPERATIONS & IT MANAGER
Stefan Sleep, Kennesaw State University
PRACTITIONER ENGAGEMENT
Jeff Hendrix, Liberty University
PROCEEDINGS EDITOR
Gallayanee Yaoyuneyong, University of Southern Mississippi