The 2010 Annual meeting of the Association of Marketing Theory and Practice will be held March 25 - March 27, 2010 at the Hilton Oceanfront Resort, Hilton Head, South Carolina. Sessions will consist of the presentation and discussion of papers that have been accepted following a double-blind review process.

The 2010 meeting will feature a Structural Equations Modeling Workshop led by Joe Hair. Check under the 2010 Conference Information item on the NAVIGATE bar for further information.

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices.  We encourage the participation of both business professors and business managers in both our annual conference and our journal.  Our conference meets the last Wednesday-Saturday of March each year to collegially share our research ideas and findings in presentations, special sessions, and the refereed published proceedings.  Submissions are due in mid-October for the following March conference.  Our conference aims for an encouraging environment in which faculty and doctoral students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

Program Chair

Dr. Rick Mathisen

Kennesaw State University

Kennesaw , GA 30144-5991

Phone: (770) 423-6344/Fax: (770) 499-3261 Send E-Mail rmathise@kennesaw.edu

Executive Director

Dr. E. James Randall

Georgia Southern University

Statesboro, GA 30460-8154

Phone: (912) 681-5735/Fax: (912) 871-1523 Send E-Mail jrandall@georgiasouthern.edu