Association of Marketing Theory and Practice

Experience the Magic of AMTP 2012

Last Changed
2011-10-19

There is already a very interesting discussion going on about Social Marketing Media in the AMTP LinkedIn Group.

Anyone who has joined the AMTP LinkedIn group can start a discussion. Please participate.

The 2012 Annual meeting of the Association of Marketing Theory and Practice will be held March 29 - March 31, 2012 at the Myrtle Beach Resort and Spa at Grand Dunes, Myrtle Beach, South Carolina. Sessions will consist of the presentation and discussion of papers that have been accepted following a double-blind review process.

AMTP 2012 is now online for all submissions, reviews and registration.

All conference track information and the conference policies are available at the link below.

Sign up for an account at the link below to submit papers and panels, to review papers and register for the conference. Please bookmark the link. http://www.amtp.org/ocs/index.php/amtp/amtp2012/index

NOTE: IF YOU ALREADY HAVE AN ACCOUNT WITH AMTP YOU DO NOT NEED TO SIGN UP AGAIN. JUST GO THE URL ABOVE.

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in both our annual conference and our journal. Our conference meets the last Wednesday-Saturday of March each year to collegially share our research ideas and findings in presentations, special sessions, and the refereed published proceedings. Submissions are due in mid-October for the following March conference. Our conference aims for an encouraging environment in which faculty and doctoral students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects. Awards are given for Best in Track and Best in Conference papers. All Best papers will be given special consideration for a refereed journal.

Conference Director
Dr. Rick Mathisen
Kennesaw State University
Kennesaw , GA 30144-5991
Phone: (770) 423-6344/Fax: (770) 499-3261: Send E-Mail rmathise@kennesaw.edu
Executive Director
Dr. E. James Randall: Georgia Southern University; Statesboro, GA 30460-8154; Phone: (912) 681-5735/Fax: (912) 871-1523; Send E-Mail jrandall@georgiasouthern.edu