https://www.amtp.org/home daily 1.0 2025-04-09 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558383833447-RUJZ6MQUPM2SY7PBFXD9/image-asset.jpeg Home https://www.amtp.org/submit-and-register daily 0.75 2026-03-09 https://www.amtp.org/travel-information daily 0.75 2026-03-21 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/bd821995-a271-4275-b363-8ff5a534e455/Screenshot+2024-04-05+at+10.42.22+PM.png Travel Info - AMTP 2026 @EMBASSY SUITES MYRTLE BEACH, SC https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/047c1d40-5f53-4db1-803f-a1c8ec9993df/Screen+Shot+2022-02-26+at+9.57.27+AM.png Travel Info - Make it stand out MARCH 29 - April 1, 2026 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/90876b49-6d5a-4eeb-abbe-66ab584a3d15/Screenshot+2024-04-05+at+9.47.38+PM.png Travel Info - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/11719c5c-0b27-4cd2-8c1e-7b556c9e318d/Screenshot+2024-04-05+at+9.52.01+PM.png Travel Info - 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Make it stand out SECRETARY Kristina Harrison, Indiana State University https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/c193a2bd-12ef-4cae-831a-3182e4f32eda/Screenshot+2024-09-21+at+10.30.19%E2%80%AFPM.png Exec Board OPERATIONS & IT MANAGER Stefan Sleep, Kennesaw State University https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558407790869-C9ESXSJ5IL3X5YAOJVXZ/www.jbu.jpg Exec Board PRACTITIONER ENGAGEMENT Jeff Hendrix, John Brown University https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/7c202be7-53e3-4574-9857-0b733310e6b3/Screenshot+2025-10-27+at+9.28.49%E2%80%AFAM.png Exec Board - Make it stand out PROCEEDINGS EDITOR Brian Whelan, Western Carolina University https://www.amtp.org/contactus daily 0.75 2026-04-03 https://www.amtp.org/tracks daily 0.75 2025-03-31 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582060078-QXTA60X2ST3GQUC46965/image-asset.png Conference Tracks - Branding + Strategy + Marketing Management Papers related to any aspect of organizational and corporate strategy, marketing management or branding are encouraged. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582046035-UY2LWVKBVR38T1R6KUAI/Screen+Shot+2019-05-22+at+11.26.01+PM.png Conference Tracks - Consumer Behavior + Consumer data Papers pertaining to any aspect of demographics, consumer behavior research methods (PLSR, SEM, Fuzzy Logic, etc.), STP, customer journeys, or neuro-marketing are encouraged. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558581991458-6BENR6NU87ACTM21RJQ7/Screen+Shot+2019-05-22+at+11.26.01+PM.png Conference Tracks - Cross-cultural + MULTICULTURAL + GLOBAL MARKETING Culture shapes the way people think, feel and act. Marketers must therefore consider culture’s influences on the consumer decision-making process and how it affects the way consumers interpret and respond to marketing messages. This track welcomes scholarly work on topics that explore cultural influences on marketing in both local and international contexts. Papers may explore cross-cultural or multicultural consumer behavior, as well as papers that focus on studies in global marketing. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582564105-OTTK87C8KFBYOJHPO3RQ/image-asset.png Conference Tracks - Entrepreneurship + SmALL BUSINESS Papers covering all aspects of entrepreneurship and small business from new venture formation, institutional, sustainable to social entrepreneurship as well as self-employment/marketing phenomena. Topics may discuss diversity, design, innovations, low income markets, regional marketing challenges or emerging markets. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1598717611408-0EU41UKLFFNMOHE7VM29/MAINmint.png Conference Tracks - General Papers & PANEL DiscussionS If you would like to chair a panel session on a particular topic within marketing, you can submit the panel concept along with a set of potential panelists that you would be willing to organize for this purpose. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/4e49b39c-ae60-4092-88f3-108f589bd15b/MAINmint.jpg Conference Tracks - Marketing analytics Papers related to marketing analytics, big data, data mining, marketing research, predictive analysis, marketing metrics are encouraged. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582029738-YF38M33YK9TDZNPYX54Y/Screen+Shot+2019-05-22+at+11.26.01+PM.png Conference Tracks - Marketing Education + The Dynamic Business School Papers are encouraged that introduce or promote ideas, information, and teaching/learning strategies and technologies pertaining to the process of educating marketing students. Additionally, papers might include topics around the management of business schools or marketing programs. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/4e49b39c-ae60-4092-88f3-108f589bd15b/MAINmint.jpg Conference Tracks - Marketing technology Papers related to marketing technology, artificial intelligence, virtual reality, meta verse, cryptocurrencies, and NFTs are encouraged. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1560555670734-8KTBM0CW6PUG5SXCBBI8/MAINmint.png Conference Tracks - NON-Profit MArketING + Marketing Ethics + CSR Papers concerning non-profit marketing, issues in business ethics, corporate social responsibility, or consumer welfare are encouraged. Suggested topics include strategic communication, promotion, and consumer engagement in non-profit organizations; stakeholder, international, an cultural issues in marketing ethics; value creation, social factors, outcomes, and perceptions of CSR. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582073477-UFME02HLPOO3SKUXM0LC/Screen+Shot+2019-05-22+at+11.26.01+PM.png Conference Tracks - Professional Selling + Sales Management + PROMOTION + ADVERTISING + B2B Papers focus on the professional sales environment or business market are encouraged; topics may include sales planning, analytics, leadership, strategy, salesforce allocation, selling models, sales enablement, social selling, compensation, training, optimization, pipeline management, global sales management, business buying and buyer behavior, B2B brand strategy, business relationships and networks. Papers focusing on promotions and advertising in any medium are encouraged. Both conceptual and empirical papers are accepted. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582284148-VSJ4C1X529XA5TUYJOL9/image-asset.png Conference Tracks - RETAILING + Service Marketing Papers pertaining to the general topic of service marketing & retailing. Topics may include (but are not limited to) the organizational frontline, customer experience, customer relationships, service delivery, service recovery, the sharing economy, and service innovation. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582315785-3FKYGJ0U7PEPA64URPEO/Screen+Shot+2019-05-22+at+11.26.01+PM.png Conference Tracks - Social Media + Digital Marketing Papers pertaining to digital and social media marketing, including internet, mobile, and direct marketing, and their impact on the market environment and implications for marketing activities. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558582469812-62ML2P10O7DWZ0W2XZVS/image-asset.png Conference Tracks - SportS Marketing Papers on the marketing of sport (such as fan behavior, ticketing, sales, sports suppliers or retailers, sport participation, media) or marketing through sport (such as sponsorship, licensing, endorsements, naming rights). Papers may focus on any level of sports (professional major leagues, professional minor leagues, collegiate, etc.) https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/31996a0a-9cc0-42bf-ad84-4684e33e1fc9/image-asset.jpg Conference Tracks - SUpply Chain + CONSUMER ACCESS + CRM/SRM Papers on how organizations design and coordinate the networks through which customers get, use, deliver, and dispose of material goods; acquire and distribute services; and maintain contact with customers, clients, and suppliers. A special emphasis in this track on industry analyses, customer relationship management and supplier relationship management. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/a09d7e88-7b82-48e5-a8ca-9e2037459278/MAINmint.jpg Conference Tracks - student papers All student papers that are to compete for the Student Best Paper Award should be submitted to this track. https://www.amtp.org/programs daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1562264626695-XM9350CRJY81WRVRZFWL/Screen+Shot+2019-07-04+at+2.22.31+PM.png Programs https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/40109fab-a6bc-408e-b1aa-51de535a106e/Screenshot+2024-04-05+at+9.47.38+PM.jpg Programs - Myrtle beach, sc 2025 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/f46dcc44-ceb7-4784-a0e5-d4f61495e3ea/unsplash-image-XOW1WqrWNKg.jpg Programs - Hilton Head sc 2024 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/29c55e6f-6f57-48b9-a7d8-3ce51c58c7e2/unsplash-image-XOW1WqrWNKg.jpg Programs - Hilton Head SC 2023 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/2dfa451c-9e2f-4c94-a3fe-56254a967887/unsplash-image-9BoqXzEeQqM.jpg Programs - Sandestin FL 2022 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1596996967534-TVMFXSV00065HB463V3F/image-asset.jpeg Programs - Virtual Conference 2020 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1558999933661-7V0AW86Y4EOM6N9QH3Y4/image-asset.jpeg Programs - Charleston SC 2019 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000611370-45N9IJJ4IKCAFH89X2HI/image-asset.jpeg Programs - Ponte Vedra FL 2018 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000088597-UGN1B7FXV8LUUTDAHEFW/Screen+Shot+2019-05-27+at+5.55.36+PM.png Programs - Myrtle Beach SC 2017 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000143999-K411JLWVP94HIS6C8RAM/Screen+Shot+2019-05-27+at+5.59.16+PM.png Programs - St. Simons GA 2016 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000214569-V4F1S0D3RUJW73Y19RHS/image-asset.jpeg Programs - Savannah GA 2015 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000659624-6OKBOECWNI7WZ2T5VRO9/image-asset.jpeg Programs - Hilton Head SC 2014 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000321141-WT3D4GVRSCJT2JN5UXTW/image-asset.jpeg Programs - Charleston SC 2013 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000414693-WMZLH2G0FEQIUUFTTCNP/image-asset.jpeg Programs - Myrtle BEACh SC 2012 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000484410-PSN9S1WHX118KTJ8YVPV/image-asset.jpeg Programs - PANAMA CITY BEACH FL 2011 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1559000567007-JIT5YANISY11NN965RHH/image-asset.jpeg Programs - HiLTON HEAD SC 2010 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/45933cc6-3277-4f0a-afb0-6795b26b622c/unsplash-image-9BoqXzEeQqM.jpg Programs - JEKYLL ISLAND GA 2009 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1730863043363-VE9CBU1VFHID89BRV4JK/image-asset.jpeg Programs - SAVANNAH GA 2008 https://www.amtp.org/coming-soon daily 0.75 2019-06-02 https://www.amtp.org/schedule daily 0.75 2020-03-09 https://www.amtp.org/2020-event-schedule daily 0.75 2020-03-09 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1583721077242-336ZQZTXAY60WRSUJCHM/image-asset.jpeg 2020 Event Schedule https://www.amtp.org/new-schedule daily 0.75 2020-08-01 https://www.amtp.org/home-alt daily 0.75 2020-08-28 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500612440-PGQSIY8KL9F7T5VIXQLO/chambers-2.jpg Home Alt A better world Starts with a choice Contact Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500503574-5BAPXZO9U06UV61P49UO/chambers1.jpg Home Alt Sustainability Starts with you Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500933384-LII4SRIPHFYOUFX0UCXC/chambers-4.jpg Home Alt A better world Starts with a choice Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390504287124-HQ8GNX1JCE22V047MSQ9/chambers-8.jpg Home Alt Preserve Nature Join Us https://www.amtp.org/jamt daily 0.75 2026-02-14 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/5759f82a-c7c9-461c-9b3e-a632fa83436e/Logo+%26+Banner.jpg Journal of Applied Marketing Theory https://www.amtp.org/workshops daily 0.75 2023-03-21 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/1562263705477-A1UB7JY492P9YWQHOUTP/image-asset.png Workshops - MaRKETING ANALYTICS MARCH 16-17, 2023 Hilton Head, SC https://www.amtp.org/upcoming-workshops daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/eee8a298-608b-4f0c-92a3-05edde828f4d/Dr+Hubona+Slide.png Upcoming Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/d7f56cb0-06b2-4882-af63-a2a95d92d563/Screenshot+2024-12-29+at+5.17.28%E2%80%AFPM.png Upcoming Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/19426759-1afe-43fe-a69f-4d04a9f91a82/Arch+Woodside-Slide+Picture-square.jpg Upcoming Workshops https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/21e7bc82-1363-4625-863c-0c7116d2a2b9/Hongjun+Ye+Slide+picture.jpg Upcoming Workshops https://www.amtp.org/sponsors daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5ce2f5be8e2e480001ae99c8/76a519da-cb75-494e-990d-ff1ac8394a40/Screenshot+2025-02-03+at+8.02.41%E2%80%AFPM.png Sponsors - 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