Association of Marketing Theory and Practice 2018

Marriott Sawgrass Resort

March 14, 2018 – March 17, 2018

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices.  We encourage the participation of both business professors and business managers in both our annual conference and our affiliated journal.

Our conference meets the last Wednesday-Saturday of March each year to collegially share our research ideas and findings in presentations, special sessions, and the refereed published proceedings.  Submissions are due in mid-October for the following March conference.  Our conference aims for an encouraging environment in which faculty and doctoral students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

Awards are given for Best in Track and Best in Conference papers. Authors of Best papers will be given special consideration for peer review in the Journal of Applied Marketing Theory.

Your registration fee includes several events. See the Conference Schedule for information. We have special registration rates for students of masters and doctoral programs.

Guidelines for submission are here Online Submissions.

For more information on past, present and future conferences including lists of Best Papers go HERE



AMTP 2018 Best Papers Announced


The AMTP 2018 Best Papers have been announced.

Congratulations to all authors!

Posted: 2018-03-18

New for AMTP 2018 PLS-SEM Seminar


Thurday and Friday we will now be offering a PLS-SEM Seminar conducted by Joe Hair. You will learn the use of Partial Least Squares Structural Equation Modeling.

More information will be forthcoming. If you have already registered and want to attend email Rick Mathisen.

If you have not registered you can select the PLS Seminar on the registration form.

The seminar will be limited to the first 30 people who register.

Posted: 2018-01-12 More...

JAMT has moved to a new site


JAMT has moved to a new site with a whole new look.

The link is Journal of Applied Marketing Theory

Please take a look and update your user profile. IF YOU HAVE AN EXISTING ACCOUNT PLEASE DO NOT CREATE A NEW ONE. Click on Lost Password and the system will ask for your email address. An email will be sent with you user information.

If you have questions contact Rick Mathisen


Posted: 2018-01-08 More...

AMTP 2018 Submissions Closed


AMTP 2018 is now closed for submissions. We have a record year with 73 submissions and 97 attendees. Thanks to all the authors for support of AMTP 2018.

We will see you in March

Posted: 2017-12-18 More...
More Announcements...

Conference Information

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All conference content on this website is Copyright 2009-2018 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2013-2014 Omni Hilton Head Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes, Copyright 2012 - 2019 Charleston Harbor Resort and Marina, Copyright 2014 - 2015 Marriott Savannah Riverfront, Copyright Sea Palms Resort 2015 - 2016, Copyright Embassy Suites 2016 - 2017 and Copyright 2017 - 2018 Marriott Resort Sawgrass.