Association of Marketing Theory and Practice

Association of Marketing Theory and Practice

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We have been meeting for 28 years.

We encourage the participation of both business professors and practitioners in both our annual conference and our journal.  Our conference meets in March each year to collegially share our research ideas and findings in presentations, special sessions, and the refereed published proceedings.  Submissions are due in mid-October for the following March conference.  Our conference aims for an encouraging environment in which faculty and doctoral students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

Awards are given for Best in Track Papers, Best Student Paper and Best in Conference Paper. To see 2018 Best Paper Awards and other years go to 2018 Best Paper Awards. Authors of Best papers will be given special consideration for review in the Journal of Applied Marketing Theory.

Your registration fee includes several events. See the Conference Schedule for information. We have special registration rates for students of masters and doctoral programs.


All conference content on this website is Copyright 2009-2019 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2013-2014 Omni Hilton Head Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes, Copyright 2012 - 2019 Charleston Harbor Resort and Marina Copyright 2014 - 2015 Marriott Savannah Riverfront, Copyright Sea Palms Resort 2015 - 2016, Copyright Embassy Suites 2016 - 2017 and Copyright Marriott Resort Sawgrass 2017 - 2018.

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