Browse Title Index


 
Scheduled Conference Title
 
Association of Marketing Theory and Practice 2012 "LET US REPRESENT YOU!": PERCEIVED EFFECTIVENESS OF ADVERTISING BY PRACTICING ATTORNEYS IN SOUTH CAROLINA Abstract
Michael Latta, Henry Lowenstein, Carla Faye Grabert-Lowenstein
 
Association of Marketing Theory and Practice 2011 2009-10 NBA Season - How has the Marketing of Tickets Changed? Abstract
Ron Dick
 
Association of Marketing Theory and Practice 2013 A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits Abstract
Joe Spencer, Lisa Witzig, Marcella Gallegos
 
Association of Marketing Theory and Practice 2012 A Case Study of an American Indoor Football Team Abstract
Jennifer Y. Mak, Siu Yin Cheung
 
Association of Marketing Theory and Practice 2013 A COMPARISON OF FACULTY PERCEPTIONS OF ACADEMIC INTEGRITY IN PRIVATE AND PUBLIC UNIVERSITIES. Abstract
Stephen S. Batory, Anne Heineman Batory
 
Association of Marketing Theory and Practice 2013 A COMPARISON OF POTENTIAL STUDENT BLOOD DONORS TO ACTUAL DONORS Abstract
Harold J. Ogden, Kelly Campbell Lefort, Matthew Kerr, Matthew MacLellan, Zachary Briggs
 
Association of Marketing Theory and Practice 2010 A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards Abstract
Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman
 
Association of Marketing Theory and Practice 2011 A Critical Theoretical Exploration of Municipal Marketing of Sustainability Abstract
Staci M. Zavattaro
 
Association of Marketing Theory and Practice 2011 A CROSS-CULTURAL STUDY OF THE EFFECTS OF PERCEIVED BELONGINGNESS AND FIRM’S RECEPTIVITY ON CONSUMERS DISSATISFACTION Abstract
Haithem Zourrig, Jean-Charles Chebat, Narjess Haj-Salem, Lamia Kerzazi
 
Association of Marketing Theory and Practice 2010 A Fighting Chance: The Struggle of a Historically Black College Athletic Program Abstract
James W Satterfield
 
Association of Marketing Theory and Practice 2011 A Framework for Cross-Cultural Consumer Research Abstract
Laila Shin Rohani, Khalil Rohani
 
Association of Marketing Theory and Practice 2012 A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam Abstract
Joseph P Little, C. David Strupeck, K. Chris Cox, Eldon L. Little
 
Association of Marketing Theory and Practice 2010 A little bit of service...pays off Abstract
Christine A Lai
 
Association of Marketing Theory and Practice 2010 A Logo Selection Method Abstract
Tulay Girard, Michelle N. Pope
 
Association of Marketing Theory and Practice 2012 A Model of Brand Awareness and Performance: The Role of Logos Abstract
Tulay Girard, Ph.D., Meral M. Anitsal, Ph.D., Ismet Anitsal, Ph.D.
 
Association of Marketing Theory and Practice 2012 A Multiethnic Comparison of Predispositions toward Ecological Conscious Consumer Behavior Abstract
Brian Thomas Parker
 
Association of Marketing Theory and Practice 2012 A Phenomenological Investigation of Fine Dining Experience Abstract
Raj Arora
 
Association of Marketing Theory and Practice 2011 A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations Abstract
Dorene Ciletti, Ryan Luchs, John Lanasa, Diane Ramos
 
Association of Marketing Theory and Practice 2012 A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss Abstract
Eric L. Willson, John E. Timmerman
 
Association of Marketing Theory and Practice 2010 A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES Abstract
Alan David Lish
 
Association of Marketing Theory and Practice 2012 A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions Abstract
Anne Heineman Batory, Wenti Xu, Stephen S. Batory
 
Association of Marketing Theory and Practice 2010 A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA Abstract
Kyuho Lee, Melih Madanoglu, Jae -Youn Ko
 
Association of Marketing Theory and Practice 2010 A Tale of Two Worlds: A Second Life for Higher Education? Abstract
Daniel DeMaiolo, Donna Marie Walsh
 
Association of Marketing Theory and Practice 2011 Acceptance and Rejection of Social Media by the Digital Native College Student Abstract
Deborah Hawkins Lester, David Albert, Dolly Loyd, Tyra Mitchell
 
Association of Marketing Theory and Practice 2012 Acquiring and Maintaining Premium Seat Customers in the "Big Four" Leagues Abstract
Peter Titlebaum, Ron Dick, Robert Davis, Kim Bertovich
 
Association of Marketing Theory and Practice 2013 AMERICAN MARKETING STUDENTS’ ATTITUDES TOWARDS ONLINE CLASSES Abstract
Sam Fullerton
 
Association of Marketing Theory and Practice 2013 An Examination of British Charity Shop Shoppers Abstract
Robert Montgomery, Ariana Murray
 
Association of Marketing Theory and Practice 2012 An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries Abstract
Michael Musante, Thomas Brashear
 
Association of Marketing Theory and Practice 2013 AN EXAMINATION OF THE SEGMENTATION TYPOLOGIES ARTICULATED IN THE SPECTATOR AND PARTICIPATION SPORTS MARKETING LITERATURE Abstract
Sam Fullerton, Tammy McCullough, Carol L. Bruneau
 
Association of Marketing Theory and Practice 2012 An Information Systems Security Assessment Framework: A Study of Pennsylvania Rural and Urban Municipalities Abstract
Tulay Girard, Ph.D., Jungwoo Ryoo, Ph.D., Charlotte McConn, M.S., CDP
 
Association of Marketing Theory and Practice 2010 AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE Abstract
Rick Mathisen, Tom Miller
 
Association of Marketing Theory and Practice 2012 Apple's App Store in Thailand: Factors Affecting Repurchase Intention Abstract
Siriluk Subcharoundeeapa, Sirion Chaipoopirutana, Howard Winston Combs
 
Association of Marketing Theory and Practice 2012 Are Colleges and Universities Losing Their Way and Seemingly Becoming Merely Sources of Employment for Unemployed Administrators? An Exploration into Mission Officers, including a Chief Mission Officer, as a Source of Focus for Colleges and Universities Abstract
David J Burns, Debra Mooney
 
Association of Marketing Theory and Practice 2010 Are Nonprofits Choosing the Right Type of Website Abstract
Dave McMahon, Samuel Seaman
 
Association of Marketing Theory and Practice 2011 Art Speaks Abstract
Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, Karen Thomson
 
Association of Marketing Theory and Practice 2010 Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample Abstract
Richard Michael Southall
 
Association of Marketing Theory and Practice 2011 Assessing Student Time Management Skills in Marketing Service-Learning Projects Abstract
Doris Shaw
 
Association of Marketing Theory and Practice 2012 ASSURANCE OF COLLABORATIVE LEARNING IN A MARKETING STRATEGY CAPSTONE COURSE: AN EXPLORATORY STUDY Abstract
Michael Latta, Samuel A. Wathen, Staci Smith Willette
 
Association of Marketing Theory and Practice 2010 AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA Abstract
Julie M. Pharr
 
Association of Marketing Theory and Practice 2011 Athletic Foundation Membership: Marketing to local constituencies Abstract
James W Satterfield, Edna Martinez, Adam McFarlane, April Flint, Tony F Franklin, Jennifer Horace, Mike Godfrey
 
Association of Marketing Theory and Practice 2013 ATTITUDE VERSUS INVOLVEMENT: PREDICTING ETHICALLY AND SOCIALLY RESPONSIBLE CONSUMPTION BEHAVIOR Abstract
Sacha Joseph-Mathews, Nicole Bieak-Kreidler
 
Association of Marketing Theory and Practice 2010 ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE Abstract
Sam Fullerton, Larry Neale
 
Association of Marketing Theory and Practice 2013 Attributes, Ethical Attitudes, and Behaviors of Tax Evaders in a Permissive Tax Collection Society Abstract
Yusuf Sidani, Abdul Jalil Ghanem, Mohammed Yahya Rawwas
 
Association of Marketing Theory and Practice 2010 AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY? Abstract
Edward Kasabov
 
Association of Marketing Theory and Practice 2012 Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors. Abstract
Andrew Ellis, Felipe Korzenny
 
Association of Marketing Theory and Practice 2011 Blending Theory and Practice: Increasing Collaboration and Relevance Abstract
Michael McCall
 
Association of Marketing Theory and Practice 2012 Booster Seat Usage: Perspectives of Hispanic Parents Abstract
Meral M. Anitsal, Ismet Anitsal, Kevin Liska
 
Association of Marketing Theory and Practice 2010 Brand Engagement and Consumer Innovativeness Abstract
Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny
 
Association of Marketing Theory and Practice 2012 Brand engagement: an analysis on motivation Abstract
Antonieta Reyes
 
Association of Marketing Theory and Practice 2013 Brand Equity and Brand Equity Scale Developments: A Literature Review Abstract
Sally Baalbaki
 
Association of Marketing Theory and Practice 2010 BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT Abstract
Nancy Coulmas, Mark D Law
 
Association of Marketing Theory and Practice 2011 Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude towards the Sponsored Event Abstract
Luke Lunhua Mao, James J. Zhang
 
Association of Marketing Theory and Practice 2010 BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR Abstract
Anne Marie Klein
 
Association of Marketing Theory and Practice 2010 BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION Abstract
Nancy Lawrence Bush
 
Association of Marketing Theory and Practice 2010 BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION Abstract
Susan S Carley, Randy S Stuart, M.P. Dailey
 
Association of Marketing Theory and Practice 2012 Can I Get an “AMEN!”? … Should I Get an “AMEN!”? Abstract
Greg Turner, Mark Mitchell, Robert Orwig
 
Association of Marketing Theory and Practice 2013 CASE STUDY Gerald Sandusky and Penn State Child Sex-Abuse Scandal: A case of administrative non-action leading to a severe crisis. Abstract
Ania Izabela Rynarzewska
 
Association of Marketing Theory and Practice 2011 Changes in Student Consumer Behavior and Materialism During a Recession Abstract
Harold J. Ogden, Vinod Nair, Monowar Mahmood
 
Association of Marketing Theory and Practice 2013 Cognitive Dissonance and online Word of Mouth Abstract
Kungpo Tao, Yan Jin
 
Association of Marketing Theory and Practice 2011 College students' preferences of retail stores in the neighboring community Abstract
Young (Sally) K Kim
 
Association of Marketing Theory and Practice 2010 College Students's Choice Criteria of Retail Banks Abstract
Charles Blankson, Trang P Tran
 
Association of Marketing Theory and Practice 2010 COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS Abstract
Steve Shih-Chia Chen, Jennifer Mak
 
Association of Marketing Theory and Practice 2012 Communicating Religious Accommodation Policies to the Internal Customer: How Important to Retention and Litigation? Abstract
Patricia C. Borstorff, Brent J. Cunningham
 
Association of Marketing Theory and Practice 2011 Communities of Counterfet Consumption: An Exploratory Analysis Abstract
Martin Key, Mavis Adjei, David Campbell
 
Association of Marketing Theory and Practice 2012 Competence Based Brand: Meaning And Management Abstract
Babasola Olutayo Otubanjo, Olusanmi Celestine Amujo
 
Association of Marketing Theory and Practice 2011 Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences Abstract
Tatiana Astray, May Aung, Cristan Brown, Crystal Sarantoulias
 
Association of Marketing Theory and Practice 2012 Consumer Behavior: An Integrated Approach to Teaching and Learning Abstract
Susan S Carley
 
Association of Marketing Theory and Practice 2011 Consumer Decision-Making: Critical Factors for M-Commerce Abstract
Moutusy Maity
 
Association of Marketing Theory and Practice 2012 Consumer's Channel Choice: Effects of Consumer Shopping Experience and Demographic Characteristics Abstract
Haiyan Hu
 
Association of Marketing Theory and Practice 2013 CONTENT AND DESIGN CHARACTERISTICS OF CHINESE CORPORATE HOMEPAGES Abstract
Lixuan Zhang, Sufen Tian, Patti Miles
 
Association of Marketing Theory and Practice 2011 Cross-Cultural Quotient: A Conceptual Development Abstract
Sally Baalbaki
 
Association of Marketing Theory and Practice 2011 CULTURAL SIMILARITY BIAS IN AN INTERNATIONAL SERVICE CONTEXT: EVIDENCE FROM THREE COUNTRIES Abstract
Ed Bruning
 
Association of Marketing Theory and Practice 2010 CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE Abstract
Edward Kasabov
 
Association of Marketing Theory and Practice 2012 Customer Loyalty Programs: It is easy to giveth, not so easy to take away Abstract
Michael McCall, David McMahon, Ruby Raja
 
Association of Marketing Theory and Practice 2013 Customer Service Employees in Logistics Abstract
Dave McMahon, Stephen LeMay, Jeffrey Periatt, Rose Opengart
 
Association of Marketing Theory and Practice 2013 DELIVERING QUALITY CUSTOMER SERVICE: THE INTERACTIVE EFFECTS OF EMPLOYEE JOB RESOURCEFULNESS AND ORGANIZATIONAL SUPPORT Abstract
Shawn F. Clouse, Simona Stan, Nader H. Shooshtari
 
Association of Marketing Theory and Practice 2011 Developing Exercises for Team-Based Learning in Marketing: Where to Begin? Abstract
John E. Timmerman, R. Franklin Morris, Jr.
 
Association of Marketing Theory and Practice 2010 DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP Abstract
Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd
 
Association of Marketing Theory and Practice 2013 DIFFERENTIATING FINANCIAL SERVICE BRANDS THROUGH THE MULTILAYERED SERVICE STRATEGY: INSIGHTS FROM RBV Abstract
Babasola Olutayo Otubanjo, Nelarine Cornelius
 
Association of Marketing Theory and Practice 2013 Digital Word-of-Mouth and the Gender Implications Abstract
Deborah Hawkins Lester, Andrew Forman, Dolly Loyd, Tyra Mitchell Burton
 
Association of Marketing Theory and Practice 2010 Dimensions of Event Quality Associated with High School Football Games: Scale Development Abstract
Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang
 
Association of Marketing Theory and Practice 2011 Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea Abstract
Sophia D Min, James J Zhang, Chong Kim, Minkil Kim, Daehyun Kim
 
Association of Marketing Theory and Practice 2011 Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery Abstract
Hai Li, Luke Lunhua Mao, James J. Zhang
 
Association of Marketing Theory and Practice 2010 Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship? Abstract
Ed Bruning
 
Association of Marketing Theory and Practice 2012 Effective Sales Training to Enhance Employability in the Sport Industry Abstract
John Lanasa, Dorene Ciletti, Richard Mathisen
 
Association of Marketing Theory and Practice 2013 Effectiveness of Green Olympic Initiatives on Reasons Affecting Residents’ Actions to Support the Olympic Movement Abstract
Liyan Jin, James Zhang, Xidong Ma, Dan Connaughton, Kevin K Byon
 
Association of Marketing Theory and Practice 2010 Effectiveness of Price Bundling in an Entertainment Setting Abstract
Raj Arora, Charles R Stoner
 
Association of Marketing Theory and Practice 2013 Effects of Market Orientation on University Brand Equity Abstract
Trang P Tran, Charles Blankson
 
Association of Marketing Theory and Practice 2013 EMOTIONAL INTELLIGENCE: THE ANTIDOTE TO PERSUASION? Abstract
Rose Opengart, Michael McCall
 
Association of Marketing Theory and Practice 2010 Ethical Decision-Making of Business Students: A Field Observation Abstract
Cynthia Rodriguez Cano, Doreen Sams
 
Association of Marketing Theory and Practice 2010 ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL Abstract
David J Burns
 
Association of Marketing Theory and Practice 2011 Ethics of Fiduciary Relationships in Marketing Abstract
J Allen Hall, Robert S Yeh
 
Association of Marketing Theory and Practice 2013 Ethnicity's Effect on Brand Loyalty Among American Consumers Abstract
Neleen S Leslie, Felipe Korzenny
 
Association of Marketing Theory and Practice 2012 Evaluation of a Professional Golf Management Program by Former Students Abstract
Michael Latta, Brentan Vivian, Charles Thrash, Albert J. Taylor
 
Association of Marketing Theory and Practice 2010 Evidence of Sustainability Communication in Major League Baseball: A Website Analysis Abstract
Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou
 
Association of Marketing Theory and Practice 2013 Examing Organizational Justice in the Context of LMX and the Effect of LMX on Trust and Job Performance Abstract
Yong-ki Lee, Sally Kim, Mun-hyeon Son, Min-Seong Kim
 
Association of Marketing Theory and Practice 2012 Examining the U.S. Consumer Perceptions of Olive Oil: Implications for Marketing Strategy Abstract
Musa Pinar, Paul S. Trapp, Tulay Girard
 
Association of Marketing Theory and Practice 2010 Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate Abstract
Renee J. Fontenot
 
Association of Marketing Theory and Practice 2010 EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS Abstract
Rick Mathisen, Mike Musante
 
Association of Marketing Theory and Practice 2012 Exploring B2C Brand Extension Principles for B2B Markets Abstract
Mike Musante
 
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