| Scheduled Conference | Title | |
| Association of Marketing Theory and Practice 2011 | 2009-10 NBA Season - How has the Marketing of Tickets Changed? | Abstract |
| Ron Dick | ||
| Association of Marketing Theory and Practice 2010 | A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards | Abstract |
| Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman | ||
| Association of Marketing Theory and Practice 2011 | A Critical Theoretical Exploration of Municipal Marketing of Sustainability | Abstract |
| Staci M. Zavattaro | ||
| Association of Marketing Theory and Practice 2011 | A CROSS-CULTURAL STUDY OF THE EFFECTS OF PERCEIVED BELONGINGNESS AND FIRM’S RECEPTIVITY ON CONSUMERS DISSATISFACTION | Abstract |
| Haithem Zourrig, Jean-Charles Chebat, Narjess Haj-Salem, Lamia Kerzazi | ||
| Association of Marketing Theory and Practice 2010 | A Fighting Chance: The Struggle of a Historically Black College Athletic Program | Abstract |
| James W Satterfield | ||
| Association of Marketing Theory and Practice 2011 | A Framework for Cross-Cultural Consumer Research | Abstract |
| Laila Shin Rohani, Khalil Rohani | ||
| Association of Marketing Theory and Practice 2010 | A little bit of service...pays off | Abstract |
| Christine A Lai | ||
| Association of Marketing Theory and Practice 2010 | A Logo Selection Method | Abstract |
| Tulay Girard, Michelle N. Pope | ||
| Association of Marketing Theory and Practice 2011 | A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations | Abstract |
| Dorene Ciletti, Ryan Luchs, John Lanasa, Diane Ramos | ||
| Association of Marketing Theory and Practice 2010 | A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES | Abstract |
| Alan David Lish | ||
| Association of Marketing Theory and Practice 2010 | A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA | Abstract |
| Kyuho Lee, Melih Madanoglu, Jae -Youn Ko | ||
| Association of Marketing Theory and Practice 2010 | A Tale of Two Worlds: A Second Life for Higher Education? | Abstract |
| Daniel DeMaiolo, Donna Marie Walsh | ||
| Association of Marketing Theory and Practice 2011 | Acceptance and Rejection of Social Media by the Digital Native College Student | Abstract |
| Deborah Hawkins Lester, David Albert, Dolly Loyd, Tyra Mitchell | ||
| Association of Marketing Theory and Practice 2010 | AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE | Abstract |
| Rick Mathisen, Tom Miller | ||
| Association of Marketing Theory and Practice 2010 | Are Nonprofits Choosing the Right Type of Website | Abstract |
| Dave McMahon, Samuel Seaman | ||
| Association of Marketing Theory and Practice 2011 | Art Speaks | Abstract |
| Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, Karen Thomson | ||
| Association of Marketing Theory and Practice 2010 | Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample | Abstract |
| Richard Michael Southall | ||
| Association of Marketing Theory and Practice 2011 | Assessing Student Time Management Skills in Marketing Service-Learning Projects | Abstract |
| Doris Shaw | ||
| Association of Marketing Theory and Practice 2010 | AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA | Abstract |
| Julie M. Pharr | ||
| Association of Marketing Theory and Practice 2011 | Athletic Foundation Membership: Marketing to local constituencies | Abstract |
| James W Satterfield, Edna Martinez, Adam McFarlane, April Flint, Tony F Franklin, Jennifer Horace, Mike Godfrey | ||
| Association of Marketing Theory and Practice 2010 | ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE | Abstract |
| Sam Fullerton, Larry Neale | ||
| Association of Marketing Theory and Practice 2010 | AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY? | Abstract |
| Edward Kasabov | ||
| Association of Marketing Theory and Practice 2011 | Blending Theory and Practice: Increasing Collaboration and Relevance | Abstract |
| Michael McCall | ||
| Association of Marketing Theory and Practice 2010 | Brand Engagement and Consumer Innovativeness | Abstract |
| Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny | ||
| Association of Marketing Theory and Practice 2010 | BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT | Abstract |
| Nancy Coulmas, Mark D Law | ||
| Association of Marketing Theory and Practice 2011 | Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude towards the Sponsored Event | Abstract |
| Luke Lunhua Mao, James J. Zhang | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR | Abstract |
| Anne Marie Klein | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION | Abstract |
| Nancy Lawrence Bush | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION | Abstract |
| Susan S Carley, Randy S Stuart, M.P. Dailey | ||
| Association of Marketing Theory and Practice 2011 | Changes in Student Consumer Behavior and Materialism During a Recession | Abstract |
| Harold J. Ogden, Vinod Nair, Monowar Mahmood | ||
| Association of Marketing Theory and Practice 2011 | College students' preferences of retail stores in the neighboring community | Abstract |
| Young (Sally) K Kim | ||
| Association of Marketing Theory and Practice 2010 | College Students's Choice Criteria of Retail Banks | Abstract |
| Charles Blankson, Trang P Tran | ||
| Association of Marketing Theory and Practice 2010 | COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS | Abstract |
| Steve Shih-Chia Chen, Jennifer Mak | ||
| Association of Marketing Theory and Practice 2011 | Communities of Counterfet Consumption: An Exploratory Analysis | Abstract |
| Martin Key, Mavis Adjei, David Campbell | ||
| Association of Marketing Theory and Practice 2011 | Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences | Abstract |
| Tatiana Astray, May Aung, Cristan Brown, Crystal Sarantoulias | ||
| Association of Marketing Theory and Practice 2011 | Consumer Decision-Making: Critical Factors for M-Commerce | Abstract |
| Moutusy Maity | ||
| Association of Marketing Theory and Practice 2011 | Cross-Cultural Quotient: A Conceptual Development | Abstract |
| Sally Baalbaki | ||
| Association of Marketing Theory and Practice 2011 | CULTURAL SIMILARITY BIAS IN AN INTERNATIONAL SERVICE CONTEXT: EVIDENCE FROM THREE COUNTRIES | Abstract |
| Ed Bruning | ||
| Association of Marketing Theory and Practice 2010 | CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE | Abstract |
| Edward Kasabov | ||
| Association of Marketing Theory and Practice 2011 | Developing Exercises for Team-Based Learning in Marketing: Where to Begin? | Abstract |
| John E. Timmerman, R. Franklin Morris, Jr. | ||
| Association of Marketing Theory and Practice 2010 | DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP | Abstract |
| Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd | ||
| Association of Marketing Theory and Practice 2010 | Dimensions of Event Quality Associated with High School Football Games: Scale Development | Abstract |
| Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang | ||
| Association of Marketing Theory and Practice 2011 | Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea | Abstract |
| Sophia D Min, James J Zhang, Chong Kim, Minkil Kim, Daehyun Kim | ||
| Association of Marketing Theory and Practice 2011 | Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery | Abstract |
| Hai Li, Luke Lunhua Mao, James J. Zhang | ||
| Association of Marketing Theory and Practice 2010 | Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship? | Abstract |
| Ed Bruning | ||
| Association of Marketing Theory and Practice 2010 | Effectiveness of Price Bundling in an Entertainment Setting | Abstract |
| Raj Arora, Charles R Stoner | ||
| Association of Marketing Theory and Practice 2010 | Ethical Decision-Making of Business Students: A Field Observation | Abstract |
| Cynthia Rodriguez Cano, Doreen Sams | ||
| Association of Marketing Theory and Practice 2010 | ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL | Abstract |
| David J Burns | ||
| Association of Marketing Theory and Practice 2011 | Ethics of Fiduciary Relationships in Marketing | Abstract |
| J Allen Hall, Robert S Yeh | ||
| Association of Marketing Theory and Practice 2010 | Evidence of Sustainability Communication in Major League Baseball: A Website Analysis | Abstract |
| Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou | ||
| Association of Marketing Theory and Practice 2010 | Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate | Abstract |
| Renee J. Fontenot | ||
| Association of Marketing Theory and Practice 2010 | EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS | Abstract |
| Rick Mathisen, Mike Musante | ||
| Association of Marketing Theory and Practice 2011 | Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs | Abstract |
| Luke Lunhua Mao, James J. Zhang | ||
| Association of Marketing Theory and Practice 2010 | Fitting X-bar Chart to the Traditional Transaction Surveys Analysis | Abstract |
| Usama Ahmed Saleh | ||
| Association of Marketing Theory and Practice 2011 | Geolocation Social Marketing: Where Traditional and Social Media Marketing Meet | Abstract |
| Alan LaFleur, Eric C. Schwarz | ||
| Association of Marketing Theory and Practice 2010 | GIFT CARDS AND GIFT GIVING: RESEARCH NOTES FROM THE FIELD | Abstract |
| M. Meral Anitsal, Ismet Anitsal, Sara E. Taylor | ||
| Association of Marketing Theory and Practice 2011 | GROUP WORK: WHAT DO MARKETING STUDENTS REALLY THINK? | Abstract |
| Sam Fullerton, Tammy McCullough | ||
| Association of Marketing Theory and Practice 2011 | HOW RETAILERS USE SERVICES MARKETING MIX TO COMMUNICATE INFORMATION ON SALES RECEIPTS | Abstract |
| Ismet Anitsal, Tulay Girard, Meral M. Anitsal | ||
| Association of Marketing Theory and Practice 2010 | Identifying Potential Student Blood Donors by Personality Traits | Abstract |
| Harold J. Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, Ryan Slanley | ||
| Association of Marketing Theory and Practice 2011 | Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis | Abstract |
| Sophia D Min, Luke Lunhua Mao, James J Zhang, Charles E Byrd, Liyan Jin | ||
| Association of Marketing Theory and Practice 2010 | Implementing the Customer Relationship Paradigm in Sports Marketing | Abstract |
| Lynn W. McGee | ||
| Association of Marketing Theory and Practice 2010 | Implications of Contemporary Leadership Models on Sales Management | Abstract |
| Ellen Marie Raineri | ||
| Association of Marketing Theory and Practice 2011 | Importance of Market Segments at Carolina Golf Clubs | Abstract |
| Michael Latta, Mark Mitchell, Albert J. Taylor, Charles M. Thrash | ||
| Association of Marketing Theory and Practice 2011 | INDEPENDENT CONSUMERS AND THEIR BRANDS | Abstract |
| Ronald E. Goldsmith, Christine Ye, Ronald A. Clark | ||
| Association of Marketing Theory and Practice 2011 | International Market Segmentation as Practice | Abstract |
| Jennifer Miladys Cordero | ||
| Association of Marketing Theory and Practice 2010 | Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously | Abstract |
| Henrik Blomgren | ||
| Association of Marketing Theory and Practice 2011 | Is ‘Fair-Trade-Certified’ the New Green Marketing? Leveraging the Rise of the Ethical Shopper in America | Abstract |
| Julie M. Pharr | ||
| Association of Marketing Theory and Practice 2011 | Japanese Wireless: A Okay in the USA? | Abstract |
| Mark Michael Lennon | ||
| Association of Marketing Theory and Practice 2011 | Living in the Shadow of a Big Brand | Abstract |
| Alyn Janis | ||
| Association of Marketing Theory and Practice 2010 | LOYALTY CARDS: A REVIEW OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH | Abstract |
| David J Burns | ||
| Association of Marketing Theory and Practice 2011 | Making the Final Decision | Abstract |
| Emily J Plant, Robert F Dahlstrom | ||
| Association of Marketing Theory and Practice 2010 | MARKETING PART-TIME MBA PROGRAMS: UNDERSTANDING THE NEED FOR AND DIMENSIONS OF FLEXIBILITY | Abstract |
| Lynn Christine Dailey | ||
| Association of Marketing Theory and Practice 2011 | Marketing Strategy's Formulation /Execution Gap Closing: Balanced Scorecard Adopted | Abstract |
| Usama Ahmed Saleh | ||
| Association of Marketing Theory and Practice 2011 | Marketing Study Abroad Programs: Facilitating and Deterring Factors affecting Student Participation, Preliminary Findings | Abstract |
| Christine A Lai | ||
| Association of Marketing Theory and Practice 2011 | Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs | Abstract |
| Steve LeMay, James E. Coleman, Kacey Rodgers | ||
| Association of Marketing Theory and Practice 2011 | MODELING THE EFFECTS OF BUSINESS OPERATIONS ON MEDIA VEHICLE SATISFACTION, ENGAGEMENT AND FUTURE INTENTIONS: AN EXPLORATORY NEWSPAPER STUDY | Abstract |
| G. Russell Merz | ||
| Association of Marketing Theory and Practice 2011 | Moral Foundation Theory and Sustainable Marketing: An Approach to Research | Abstract |
| Steve LeMay, James E. Coleman, Dave McMahon, Wallace R. Wood | ||
| Association of Marketing Theory and Practice 2010 | Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects | Abstract |
| James W Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey | ||
| Association of Marketing Theory and Practice 2011 | NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation | Abstract |
| John M Lanasa, Steve Greenberg | ||
| Association of Marketing Theory and Practice 2011 | One Step Closer to the Field: Visual Method in Marketing and Consumer Research | Abstract |
| Laila Rohani, May Aung, Khalil Rohani | ||
| Association of Marketing Theory and Practice 2010 | Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective | Abstract |
| Harash J. Sachdev, G. Russell Merz | ||
| Association of Marketing Theory and Practice 2011 | Organizational Ethics in a Developing Country: A Comparative Analysis between Managers and Employees | Abstract |
| Mohammed Yahya Rawwas | ||
| Association of Marketing Theory and Practice 2010 | Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago | Abstract |
| Mohammed Yahya Rawwas | ||
| Association of Marketing Theory and Practice 2011 | Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action? | Abstract |
| Sam Fullerton, Larry Neale | ||
| Association of Marketing Theory and Practice 2011 | Perceptions of students, faculty, and administrators about pregame tailgate parties at a Kentucky regional university | Abstract |
| Steve Shih-Chia Chen, Stephanie Teater, Brian Whitaker | ||
| Association of Marketing Theory and Practice 2011 | PERSONAL VALUES AND FASHION INVOLVEMENT: AN INVESTIGATION OF THE ROLE OF BRAND IN PURCHASING DECISION | Abstract |
| Iman Naderi | ||
| Association of Marketing Theory and Practice 2010 | PRACTITIONER IMPLICATIONS ON SAMPLE FRAME FOR SINGLE LANGUAGE PRODUCTS | Abstract |
| Joe Schwartz | ||
| Association of Marketing Theory and Practice 2011 | Predictive Analytics and Soft Skills: Are We Preparing Business Students for Real Job Requirements? | Abstract |
| Michael Latta | ||
| Association of Marketing Theory and Practice 2010 | PREPARATION FOR AN INTERNATIONAL SPORT EVENT: THE PROMOTIONAL STRATEGIES OF 2009 KAOHSIUNG WORLD GAMES | Abstract |
| Steve Shih-Chia Chen, Ron Dick, Ashley McNabb, Ying-chu Tseng | ||
| Association of Marketing Theory and Practice 2011 | Price dispersion in the airline industry: A conceptual framework and empirical analysis | Abstract |
| Edward D. Gailey | ||
| Association of Marketing Theory and Practice 2010 | PRISONER RECIDIVISM: A QUESTION FOR SOCIAL MARKETING | Abstract |
| Joseph R Stasio | ||
| Association of Marketing Theory and Practice 2010 | Product Placement and its Influence on Children | Abstract |
| Simon Hudson, Charlene Elliott | ||
| Association of Marketing Theory and Practice 2010 | Projecting Integrity: Online Branding for Nonprofits | Abstract |
| Lisa W Witzig, Ph.D., Perry Haan, DBA | ||
| Association of Marketing Theory and Practice 2011 | Promoting Tai Chi to the American People: A Marketing Perspective | Abstract |
| James Jianhui Zhang, Minkil Kim, Luke Lunhua Mao | ||
| Association of Marketing Theory and Practice 2010 | PROVIDER AND CUSTOMER RESPONSE TO THE SERVICE ENVIRONMENT: A FIELD EXPERIMENT | Abstract |
| Kendra Fowler, Eileen Bridges | ||
| Association of Marketing Theory and Practice 2010 | PROVIDING CONSISTENT SERVICE AT THE CONCESSIONS STAND: A POTENTIAL PROBLEM | Abstract |
| Mark Nagel | ||
| Association of Marketing Theory and Practice 2010 | Rebates and Reward Programs: Conflicting Drivers | Abstract |
| Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis | ||
| Association of Marketing Theory and Practice 2011 | Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics | Abstract |
| Jason Daniel Reese, Gregg Bennett | ||
| Association of Marketing Theory and Practice 2010 | Retail Prejudice: Does Marketplace Color Really Matter? | Abstract |
| Sacha Joseph-Mathews | ||
| Association of Marketing Theory and Practice 2011 | Retailer Loyalty Cards in Retailing: An Exploratory Look at Consumers’ Attitudes | Abstract |
| David J Burns, Mark Toncar | ||
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