| Scheduled Conference | Title | |
| Association of Marketing Theory and Practice 2012 | "LET US REPRESENT YOU!": PERCEIVED EFFECTIVENESS OF ADVERTISING BY PRACTICING ATTORNEYS IN SOUTH CAROLINA | Abstract |
| Michael Latta, Henry Lowenstein, Carla Faye Grabert-Lowenstein | ||
| Association of Marketing Theory and Practice 2011 | 2009-10 NBA Season - How has the Marketing of Tickets Changed? | Abstract |
| Ron Dick | ||
| Association of Marketing Theory and Practice 2013 | A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits | Abstract |
| Joe Spencer, Lisa Witzig, Marcella Gallegos | ||
| Association of Marketing Theory and Practice 2012 | A Case Study of an American Indoor Football Team | Abstract |
| Jennifer Y. Mak, Siu Yin Cheung | ||
| Association of Marketing Theory and Practice 2013 | A COMPARISON OF FACULTY PERCEPTIONS OF ACADEMIC INTEGRITY IN PRIVATE AND PUBLIC UNIVERSITIES. | Abstract |
| Stephen S. Batory, Anne Heineman Batory | ||
| Association of Marketing Theory and Practice 2013 | A COMPARISON OF POTENTIAL STUDENT BLOOD DONORS TO ACTUAL DONORS | Abstract |
| Harold J. Ogden, Kelly Campbell Lefort, Matthew Kerr, Matthew MacLellan, Zachary Briggs | ||
| Association of Marketing Theory and Practice 2010 | A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards | Abstract |
| Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman | ||
| Association of Marketing Theory and Practice 2011 | A Critical Theoretical Exploration of Municipal Marketing of Sustainability | Abstract |
| Staci M. Zavattaro | ||
| Association of Marketing Theory and Practice 2011 | A CROSS-CULTURAL STUDY OF THE EFFECTS OF PERCEIVED BELONGINGNESS AND FIRM’S RECEPTIVITY ON CONSUMERS DISSATISFACTION | Abstract |
| Haithem Zourrig, Jean-Charles Chebat, Narjess Haj-Salem, Lamia Kerzazi | ||
| Association of Marketing Theory and Practice 2010 | A Fighting Chance: The Struggle of a Historically Black College Athletic Program | Abstract |
| James W Satterfield | ||
| Association of Marketing Theory and Practice 2011 | A Framework for Cross-Cultural Consumer Research | Abstract |
| Laila Shin Rohani, Khalil Rohani | ||
| Association of Marketing Theory and Practice 2012 | A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam | Abstract |
| Joseph P Little, C. David Strupeck, K. Chris Cox, Eldon L. Little | ||
| Association of Marketing Theory and Practice 2010 | A little bit of service...pays off | Abstract |
| Christine A Lai | ||
| Association of Marketing Theory and Practice 2010 | A Logo Selection Method | Abstract |
| Tulay Girard, Michelle N. Pope | ||
| Association of Marketing Theory and Practice 2012 | A Model of Brand Awareness and Performance: The Role of Logos | Abstract |
| Tulay Girard, Ph.D., Meral M. Anitsal, Ph.D., Ismet Anitsal, Ph.D. | ||
| Association of Marketing Theory and Practice 2012 | A Multiethnic Comparison of Predispositions toward Ecological Conscious Consumer Behavior | Abstract |
| Brian Thomas Parker | ||
| Association of Marketing Theory and Practice 2012 | A Phenomenological Investigation of Fine Dining Experience | Abstract |
| Raj Arora | ||
| Association of Marketing Theory and Practice 2011 | A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations | Abstract |
| Dorene Ciletti, Ryan Luchs, John Lanasa, Diane Ramos | ||
| Association of Marketing Theory and Practice 2012 | A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss | Abstract |
| Eric L. Willson, John E. Timmerman | ||
| Association of Marketing Theory and Practice 2010 | A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES | Abstract |
| Alan David Lish | ||
| Association of Marketing Theory and Practice 2012 | A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions | Abstract |
| Anne Heineman Batory, Wenti Xu, Stephen S. Batory | ||
| Association of Marketing Theory and Practice 2010 | A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA | Abstract |
| Kyuho Lee, Melih Madanoglu, Jae -Youn Ko | ||
| Association of Marketing Theory and Practice 2010 | A Tale of Two Worlds: A Second Life for Higher Education? | Abstract |
| Daniel DeMaiolo, Donna Marie Walsh | ||
| Association of Marketing Theory and Practice 2011 | Acceptance and Rejection of Social Media by the Digital Native College Student | Abstract |
| Deborah Hawkins Lester, David Albert, Dolly Loyd, Tyra Mitchell | ||
| Association of Marketing Theory and Practice 2012 | Acquiring and Maintaining Premium Seat Customers in the "Big Four" Leagues | Abstract |
| Peter Titlebaum, Ron Dick, Robert Davis, Kim Bertovich | ||
| Association of Marketing Theory and Practice 2013 | AMERICAN MARKETING STUDENTS’ ATTITUDES TOWARDS ONLINE CLASSES | Abstract |
| Sam Fullerton | ||
| Association of Marketing Theory and Practice 2013 | An Examination of British Charity Shop Shoppers | Abstract |
| Robert Montgomery, Ariana Murray | ||
| Association of Marketing Theory and Practice 2012 | An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries | Abstract |
| Michael Musante, Thomas Brashear | ||
| Association of Marketing Theory and Practice 2013 | AN EXAMINATION OF THE SEGMENTATION TYPOLOGIES ARTICULATED IN THE SPECTATOR AND PARTICIPATION SPORTS MARKETING LITERATURE | Abstract |
| Sam Fullerton, Tammy McCullough, Carol L. Bruneau | ||
| Association of Marketing Theory and Practice 2012 | An Information Systems Security Assessment Framework: A Study of Pennsylvania Rural and Urban Municipalities | Abstract |
| Tulay Girard, Ph.D., Jungwoo Ryoo, Ph.D., Charlotte McConn, M.S., CDP | ||
| Association of Marketing Theory and Practice 2010 | AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE | Abstract |
| Rick Mathisen, Tom Miller | ||
| Association of Marketing Theory and Practice 2012 | Apple's App Store in Thailand: Factors Affecting Repurchase Intention | Abstract |
| Siriluk Subcharoundeeapa, Sirion Chaipoopirutana, Howard Winston Combs | ||
| Association of Marketing Theory and Practice 2012 | Are Colleges and Universities Losing Their Way and Seemingly Becoming Merely Sources of Employment for Unemployed Administrators? An Exploration into Mission Officers, including a Chief Mission Officer, as a Source of Focus for Colleges and Universities | Abstract |
| David J Burns, Debra Mooney | ||
| Association of Marketing Theory and Practice 2010 | Are Nonprofits Choosing the Right Type of Website | Abstract |
| Dave McMahon, Samuel Seaman | ||
| Association of Marketing Theory and Practice 2011 | Art Speaks | Abstract |
| Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, Karen Thomson | ||
| Association of Marketing Theory and Practice 2010 | Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample | Abstract |
| Richard Michael Southall | ||
| Association of Marketing Theory and Practice 2011 | Assessing Student Time Management Skills in Marketing Service-Learning Projects | Abstract |
| Doris Shaw | ||
| Association of Marketing Theory and Practice 2012 | ASSURANCE OF COLLABORATIVE LEARNING IN A MARKETING STRATEGY CAPSTONE COURSE: AN EXPLORATORY STUDY | Abstract |
| Michael Latta, Samuel A. Wathen, Staci Smith Willette | ||
| Association of Marketing Theory and Practice 2010 | AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA | Abstract |
| Julie M. Pharr | ||
| Association of Marketing Theory and Practice 2011 | Athletic Foundation Membership: Marketing to local constituencies | Abstract |
| James W Satterfield, Edna Martinez, Adam McFarlane, April Flint, Tony F Franklin, Jennifer Horace, Mike Godfrey | ||
| Association of Marketing Theory and Practice 2013 | ATTITUDE VERSUS INVOLVEMENT: PREDICTING ETHICALLY AND SOCIALLY RESPONSIBLE CONSUMPTION BEHAVIOR | Abstract |
| Sacha Joseph-Mathews, Nicole Bieak-Kreidler | ||
| Association of Marketing Theory and Practice 2010 | ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE | Abstract |
| Sam Fullerton, Larry Neale | ||
| Association of Marketing Theory and Practice 2013 | Attributes, Ethical Attitudes, and Behaviors of Tax Evaders in a Permissive Tax Collection Society | Abstract |
| Yusuf Sidani, Abdul Jalil Ghanem, Mohammed Yahya Rawwas | ||
| Association of Marketing Theory and Practice 2010 | AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY? | Abstract |
| Edward Kasabov | ||
| Association of Marketing Theory and Practice 2012 | Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors. | Abstract |
| Andrew Ellis, Felipe Korzenny | ||
| Association of Marketing Theory and Practice 2011 | Blending Theory and Practice: Increasing Collaboration and Relevance | Abstract |
| Michael McCall | ||
| Association of Marketing Theory and Practice 2012 | Booster Seat Usage: Perspectives of Hispanic Parents | Abstract |
| Meral M. Anitsal, Ismet Anitsal, Kevin Liska | ||
| Association of Marketing Theory and Practice 2010 | Brand Engagement and Consumer Innovativeness | Abstract |
| Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny | ||
| Association of Marketing Theory and Practice 2012 | Brand engagement: an analysis on motivation | Abstract |
| Antonieta Reyes | ||
| Association of Marketing Theory and Practice 2013 | Brand Equity and Brand Equity Scale Developments: A Literature Review | Abstract |
| Sally Baalbaki | ||
| Association of Marketing Theory and Practice 2010 | BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT | Abstract |
| Nancy Coulmas, Mark D Law | ||
| Association of Marketing Theory and Practice 2011 | Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude towards the Sponsored Event | Abstract |
| Luke Lunhua Mao, James J. Zhang | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR | Abstract |
| Anne Marie Klein | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION | Abstract |
| Nancy Lawrence Bush | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION | Abstract |
| Susan S Carley, Randy S Stuart, M.P. Dailey | ||
| Association of Marketing Theory and Practice 2012 | Can I Get an “AMEN!”? … Should I Get an “AMEN!”? | Abstract |
| Greg Turner, Mark Mitchell, Robert Orwig | ||
| Association of Marketing Theory and Practice 2013 | CASE STUDY Gerald Sandusky and Penn State Child Sex-Abuse Scandal: A case of administrative non-action leading to a severe crisis. | Abstract |
| Ania Izabela Rynarzewska | ||
| Association of Marketing Theory and Practice 2011 | Changes in Student Consumer Behavior and Materialism During a Recession | Abstract |
| Harold J. Ogden, Vinod Nair, Monowar Mahmood | ||
| Association of Marketing Theory and Practice 2013 | Cognitive Dissonance and online Word of Mouth | Abstract |
| Kungpo Tao, Yan Jin | ||
| Association of Marketing Theory and Practice 2011 | College students' preferences of retail stores in the neighboring community | Abstract |
| Young (Sally) K Kim | ||
| Association of Marketing Theory and Practice 2010 | College Students's Choice Criteria of Retail Banks | Abstract |
| Charles Blankson, Trang P Tran | ||
| Association of Marketing Theory and Practice 2010 | COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS | Abstract |
| Steve Shih-Chia Chen, Jennifer Mak | ||
| Association of Marketing Theory and Practice 2012 | Communicating Religious Accommodation Policies to the Internal Customer: How Important to Retention and Litigation? | Abstract |
| Patricia C. Borstorff, Brent J. Cunningham | ||
| Association of Marketing Theory and Practice 2011 | Communities of Counterfet Consumption: An Exploratory Analysis | Abstract |
| Martin Key, Mavis Adjei, David Campbell | ||
| Association of Marketing Theory and Practice 2012 | Competence Based Brand: Meaning And Management | Abstract |
| Babasola Olutayo Otubanjo, Olusanmi Celestine Amujo | ||
| Association of Marketing Theory and Practice 2011 | Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences | Abstract |
| Tatiana Astray, May Aung, Cristan Brown, Crystal Sarantoulias | ||
| Association of Marketing Theory and Practice 2012 | Consumer Behavior: An Integrated Approach to Teaching and Learning | Abstract |
| Susan S Carley | ||
| Association of Marketing Theory and Practice 2011 | Consumer Decision-Making: Critical Factors for M-Commerce | Abstract |
| Moutusy Maity | ||
| Association of Marketing Theory and Practice 2012 | Consumer's Channel Choice: Effects of Consumer Shopping Experience and Demographic Characteristics | Abstract |
| Haiyan Hu | ||
| Association of Marketing Theory and Practice 2013 | CONTENT AND DESIGN CHARACTERISTICS OF CHINESE CORPORATE HOMEPAGES | Abstract |
| Lixuan Zhang, Sufen Tian, Patti Miles | ||
| Association of Marketing Theory and Practice 2011 | Cross-Cultural Quotient: A Conceptual Development | Abstract |
| Sally Baalbaki | ||
| Association of Marketing Theory and Practice 2011 | CULTURAL SIMILARITY BIAS IN AN INTERNATIONAL SERVICE CONTEXT: EVIDENCE FROM THREE COUNTRIES | Abstract |
| Ed Bruning | ||
| Association of Marketing Theory and Practice 2010 | CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE | Abstract |
| Edward Kasabov | ||
| Association of Marketing Theory and Practice 2012 | Customer Loyalty Programs: It is easy to giveth, not so easy to take away | Abstract |
| Michael McCall, David McMahon, Ruby Raja | ||
| Association of Marketing Theory and Practice 2013 | Customer Service Employees in Logistics | Abstract |
| Dave McMahon, Stephen LeMay, Jeffrey Periatt, Rose Opengart | ||
| Association of Marketing Theory and Practice 2013 | DELIVERING QUALITY CUSTOMER SERVICE: THE INTERACTIVE EFFECTS OF EMPLOYEE JOB RESOURCEFULNESS AND ORGANIZATIONAL SUPPORT | Abstract |
| Shawn F. Clouse, Simona Stan, Nader H. Shooshtari | ||
| Association of Marketing Theory and Practice 2011 | Developing Exercises for Team-Based Learning in Marketing: Where to Begin? | Abstract |
| John E. Timmerman, R. Franklin Morris, Jr. | ||
| Association of Marketing Theory and Practice 2010 | DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP | Abstract |
| Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd | ||
| Association of Marketing Theory and Practice 2013 | DIFFERENTIATING FINANCIAL SERVICE BRANDS THROUGH THE MULTILAYERED SERVICE STRATEGY: INSIGHTS FROM RBV | Abstract |
| Babasola Olutayo Otubanjo, Nelarine Cornelius | ||
| Association of Marketing Theory and Practice 2013 | Digital Word-of-Mouth and the Gender Implications | Abstract |
| Deborah Hawkins Lester, Andrew Forman, Dolly Loyd, Tyra Mitchell Burton | ||
| Association of Marketing Theory and Practice 2010 | Dimensions of Event Quality Associated with High School Football Games: Scale Development | Abstract |
| Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang | ||
| Association of Marketing Theory and Practice 2011 | Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea | Abstract |
| Sophia D Min, James J Zhang, Chong Kim, Minkil Kim, Daehyun Kim | ||
| Association of Marketing Theory and Practice 2011 | Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery | Abstract |
| Hai Li, Luke Lunhua Mao, James J. Zhang | ||
| Association of Marketing Theory and Practice 2010 | Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship? | Abstract |
| Ed Bruning | ||
| Association of Marketing Theory and Practice 2012 | Effective Sales Training to Enhance Employability in the Sport Industry | Abstract |
| John Lanasa, Dorene Ciletti, Richard Mathisen | ||
| Association of Marketing Theory and Practice 2013 | Effectiveness of Green Olympic Initiatives on Reasons Affecting Residents’ Actions to Support the Olympic Movement | Abstract |
| Liyan Jin, James Zhang, Xidong Ma, Dan Connaughton, Kevin K Byon | ||
| Association of Marketing Theory and Practice 2010 | Effectiveness of Price Bundling in an Entertainment Setting | Abstract |
| Raj Arora, Charles R Stoner | ||
| Association of Marketing Theory and Practice 2013 | Effects of Market Orientation on University Brand Equity | Abstract |
| Trang P Tran, Charles Blankson | ||
| Association of Marketing Theory and Practice 2013 | EMOTIONAL INTELLIGENCE: THE ANTIDOTE TO PERSUASION? | Abstract |
| Rose Opengart, Michael McCall | ||
| Association of Marketing Theory and Practice 2010 | Ethical Decision-Making of Business Students: A Field Observation | Abstract |
| Cynthia Rodriguez Cano, Doreen Sams | ||
| Association of Marketing Theory and Practice 2010 | ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL | Abstract |
| David J Burns | ||
| Association of Marketing Theory and Practice 2011 | Ethics of Fiduciary Relationships in Marketing | Abstract |
| J Allen Hall, Robert S Yeh | ||
| Association of Marketing Theory and Practice 2013 | Ethnicity's Effect on Brand Loyalty Among American Consumers | Abstract |
| Neleen S Leslie, Felipe Korzenny | ||
| Association of Marketing Theory and Practice 2012 | Evaluation of a Professional Golf Management Program by Former Students | Abstract |
| Michael Latta, Brentan Vivian, Charles Thrash, Albert J. Taylor | ||
| Association of Marketing Theory and Practice 2010 | Evidence of Sustainability Communication in Major League Baseball: A Website Analysis | Abstract |
| Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou | ||
| Association of Marketing Theory and Practice 2013 | Examing Organizational Justice in the Context of LMX and the Effect of LMX on Trust and Job Performance | Abstract |
| Yong-ki Lee, Sally Kim, Mun-hyeon Son, Min-Seong Kim | ||
| Association of Marketing Theory and Practice 2012 | Examining the U.S. Consumer Perceptions of Olive Oil: Implications for Marketing Strategy | Abstract |
| Musa Pinar, Paul S. Trapp, Tulay Girard | ||
| Association of Marketing Theory and Practice 2010 | Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate | Abstract |
| Renee J. Fontenot | ||
| Association of Marketing Theory and Practice 2010 | EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS | Abstract |
| Rick Mathisen, Mike Musante | ||
| Association of Marketing Theory and Practice 2012 | Exploring B2C Brand Extension Principles for B2B Markets | Abstract |
| Mike Musante | ||
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