Browse Title Index


 
Scheduled Conference Title
 
Association of Marketing Theory and Practice 2012 A Case Study of an American Indoor Football Team Abstract
Jennifer Y. Mak, Siu Yin Cheung
 
Association of Marketing Theory and Practice 2012 A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam Abstract
Joseph P Little, C. David Strupeck, K. Chris Cox, Eldon L. Little
 
Association of Marketing Theory and Practice 2012 A Model of Brand Awareness and Performance: The Role of Logos Abstract
Tulay Girard, Ph.D., Meral M. Anitsal, Ph.D., Ismet Anitsal, Ph.D.
 
Association of Marketing Theory and Practice 2012 A Multiethnic Comparison of Predispositions toward Ecological Conscious Consumer Behavior Abstract
Brian Thomas Parker
 
Association of Marketing Theory and Practice 2012 A Phenomenological Investigation of Fine Dining Experience Abstract
Raj Arora
 
Association of Marketing Theory and Practice 2012 A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss Abstract
Eric L. Willson, John E. Timmerman
 
Association of Marketing Theory and Practice 2012 A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions Abstract
Anne Heineman Batory, Wenti Xu, Stephen S. Batory
 
Association of Marketing Theory and Practice 2012 Acquiring and Maintaining Premium Seat Customers in the "Big Four" Leagues Abstract
Peter Titlebaum, Ron Dick, Robert Davis, Kim Bertovich
 
Association of Marketing Theory and Practice 2012 An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries Abstract
Michael Musante, Thomas Brashear
 
Association of Marketing Theory and Practice 2012 An Information Systems Security Assessment Framework: A Study of Pennsylvania Rural and Urban Municipalities Abstract
Tulay Girard, Ph.D., Jungwoo Ryoo, Ph.D., Charlotte McConn, M.S., CDP
 
Association of Marketing Theory and Practice 2012 Apple's App Store in Thailand: Factors Affecting Repurchase Intention Abstract
Siriluk Subcharoundeeapa, Sirion Chaipoopirutana, Howard Winston Combs
 
Association of Marketing Theory and Practice 2012 Are Colleges and Universities Losing Their Way and Seemingly Becoming Merely Sources of Employment for Unemployed Administrators? An Exploration into Mission Officers, including a Chief Mission Officer, as a Source of Focus for Colleges and Universities Abstract
David J Burns, Debra Mooney
 
Association of Marketing Theory and Practice 2012 ASSURANCE OF COLLABORATIVE LEARNING IN A MARKETING STRATEGY CAPSTONE COURSE: AN EXPLORATORY STUDY Abstract
Michael Latta, Samuel A. Wathen, Staci Smith Willette
 
Association of Marketing Theory and Practice 2012 Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors. Abstract
Andrew Ellis, Felipe Korzenny
 
Association of Marketing Theory and Practice 2012 Booster Seat Usage: Perspectives of Hispanic Parents Abstract
Meral M. Anitsal, Ismet Anitsal, Kevin Liska
 
Association of Marketing Theory and Practice 2012 Brand engagement: an analysis on motivation Abstract
Antonieta Reyes
 
Association of Marketing Theory and Practice 2012 Can I Get an “AMEN!”? … Should I Get an “AMEN!”? Abstract
Greg Turner, Mark Mitchell, Robert Orwig
 
Association of Marketing Theory and Practice 2012 Communicating Religious Accommodation Policies to the Internal Customer: How Important to Retention and Litigation? Abstract
Patricia C. Borstorff, Brent J. Cunningham
 
Association of Marketing Theory and Practice 2012 Competence Based Brand: Meaning And Management Abstract
Babasola Olutayo Otubanjo, Olusanmi Celestine Amujo
 
Association of Marketing Theory and Practice 2012 Consumer Behavior: An Integrated Approach to Teaching and Learning Abstract
Susan S Carley
 
Association of Marketing Theory and Practice 2012 Consumer's Channel Choice: Effects of Consumer Shopping Experience and Demographic Characteristics Abstract
Haiyan Hu
 
Association of Marketing Theory and Practice 2012 Customer Loyalty Programs: It is easy to giveth, not so easy to take away Abstract
Michael McCall, David McMahon, Ruby Raja
 
Association of Marketing Theory and Practice 2012 Effective Sales Training to Enhance Employability in the Sport Industry Abstract
John Lanasa, Dorene Ciletti, Richard Mathisen
 
Association of Marketing Theory and Practice 2012 Evaluation of a Professional Golf Management Program by Former Students Abstract
Michael Latta, Brentan Vivian, Charles Thrash, Albert J. Taylor
 
Association of Marketing Theory and Practice 2012 Examining the U.S. Consumer Perceptions of Olive Oil: Implications for Marketing Strategy Abstract
Musa Pinar, Paul S. Trapp, Tulay Girard
 
Association of Marketing Theory and Practice 2012 Exploring B2C Brand Extension Principles for B2B Markets Abstract
Mike Musante
 
Association of Marketing Theory and Practice 2012 Exploring Internet Shopping for a Niche Apparel Market Abstract
Chris A Myers
 
Association of Marketing Theory and Practice 2012 Family Structure Impact on Tourist Destination Consideration Set Development Abstract
Jeffery A. Periatt, W. Rhea Ingram
 
Association of Marketing Theory and Practice 2012 From User-Generated Content to User-Generated Branding: A Research Typology for Investigating the Power of Social Media in ‘Open-Source Branding’ Abstract
Julie M. Pharr
 
Association of Marketing Theory and Practice 2012 Geographical Analysis of North American "Big Four" Sports Leagues and the Impact on Luxury Suites Abstract
Peter Titlebaum, Diane Branca, Todd Christopher Koesters
 
Association of Marketing Theory and Practice 2012 Golf Course Marketing in a Tourism Destination Abstract
Brian Crow, Dennis Phillips, Dallas Branch
 
Association of Marketing Theory and Practice 2012 How Loyalty Program Schemes Activate Consumer’s Regulatory Focus: A Theoretical Investigation from Consumer Psychology. Abstract
Sidney Su Han, Nan Ye, Lefa Teng
 
Association of Marketing Theory and Practice 2012 Impact of Information Quality of a Website on Online WOM Abstract
Moutusy Maity
 
Association of Marketing Theory and Practice 2012 Increasing effectiveness within a supply chain: Developing transactive memory systems. Abstract
Ania Izabela Rynarzewska, Larry Giunipero, Kishore Gopalakrishna Pillai, Dayananda Palihawadana
 
Association of Marketing Theory and Practice 2012 Individual and Firm Level Drivers of the Relationship Development Life Cycle Abstract
Stefan Sleep
 
Association of Marketing Theory and Practice 2012 Landing Additional Green Consumers by Connecting with Fly Fishing Enthusiasts Abstract
Whit Winslow, Jason D Oliver
 
Association of Marketing Theory and Practice 2012 "LET US REPRESENT YOU!": PERCEIVED EFFECTIVENESS OF ADVERTISING BY PRACTICING ATTORNEYS IN SOUTH CAROLINA Abstract
Michael Latta, Henry Lowenstein, Carla Faye Grabert-Lowenstein
 
Association of Marketing Theory and Practice 2012 Making Up for Missed Chances with Windfall Money Abstract
Subimal Chatterjee, Napatsom Jiraporn, Magdoleen Ierlan, Glenn A Pitman
 
Association of Marketing Theory and Practice 2012 Managers’ Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: Structural Equation Model Based on Chinese International Enterprises Abstract
Paul Dishman, Hui Xu, Harry Taute, Chunli Ji, Wen Li
 
Association of Marketing Theory and Practice 2012 Marketing a “Public” University: Public Policy or Strategic Business? Abstract
Lynn W. McGee
 
Association of Marketing Theory and Practice 2012 Marketing of Support Groups Abstract
Linda Jane Coleman, Sanjay Jain, Nehal Shah
 
Association of Marketing Theory and Practice 2012 Marketing Services to the Millennial Generation: A 24/7 Connectivity to Extraordinary Offerings Abstract
Deborah Hawkins Lester, Dolly Loyd
 
Association of Marketing Theory and Practice 2012 Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach Abstract
Usama Ahmed Saleh
 
Association of Marketing Theory and Practice 2012 Multi-National Enterprises’ (MNEs’) Ethical Dilemma: The Case of Honduran Sweatshops Abstract
Jon M. Martin, Ann-Marie Majesky
 
Association of Marketing Theory and Practice 2012 Organizations' Use of LinkedIn: Small Businesses Outpace Nonprofits and Large Corporations Abstract
Lisa W Witzig, Joseph Spencer, Marin Galvin
 
Association of Marketing Theory and Practice 2012 Panel on Legal and Moral Issues in Marketing Abstract
Michael Latta, Henry Lowenstein, Andy E. Hendrick, Kay Keels, Randy S. Stuart
 
Association of Marketing Theory and Practice 2012 Personal Characteristics in Marketing Departmental Power: A Resource Dependence Theory Perspective Abstract
Corina Marx, Malte Brettel
 
Association of Marketing Theory and Practice 2012 Price Tiers as Antecedents of Event Quality in the Sport Industry Abstract
Jason D. Reese, Michael D. Kerr
 
Association of Marketing Theory and Practice 2012 QR Codes: Marketing Fad or Fancy? Abstract
Dallas Branch, Jr., Ronald Dick, Richard Southall
 
Association of Marketing Theory and Practice 2012 Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective Abstract
Chris I Enyinda, Marsha D Griffin
 
Association of Marketing Theory and Practice 2012 RFID and Supply Chain Visibility: Functional Tools or Managerial Tools and the Pedagological Interest Abstract
Keith C. Jones
 
Association of Marketing Theory and Practice 2012 Safety in the Face of Urgency: An Ethnographic Investigation of the UPS System Abstract
Jeffery S Smith, Sung-Hee "Sunny" Park
 
Association of Marketing Theory and Practice 2012 Sales Force Composite Forecasting Technique Modeled: A Judgmental Bootstrapping Approach Abstract
Usama Ahmed Saleh
 
Association of Marketing Theory and Practice 2012 Self-AMbivalence and Materialism Abstract
Leisa Reinecke Flynn
 
Association of Marketing Theory and Practice 2012 Self-Service Technologies (SSTs) Acceptance: A Theory of Planned Behavior (TPB) Perspective Abstract
Yan Liu, Dahai Dong, Wei Gao, Jay Kandampully
 
Association of Marketing Theory and Practice 2012 Sentiment Toward Marketing: An Examination of Future Business Personnel Attending Different Types of Institutions Abstract
David J Burns, Pola Gupta
 
Association of Marketing Theory and Practice 2012 Social Responsibility in Sport: What is it worth? Abstract
Khalid Ballouli, Brandon Brown
 
Association of Marketing Theory and Practice 2012 Spectator-Based Brand Equity and University-Held Pep Rallies Abstract
Brandon Brown, Khalid Ballouli, Jason Daniel Reese, Gregg Bennett
 
Association of Marketing Theory and Practice 2012 Sports Audiences Deliver More than Attractive Demos: Cross-Media Behaviors, Emotional Engagement and Attitude Toward Advertising Abstract
Laurence DeGaris
 
Association of Marketing Theory and Practice 2012 Student Perceptions of European Job Mobility and the MBA in Romania Abstract
Perry Haan, Laura Mays, Michelle Dietrich
 
Association of Marketing Theory and Practice 2012 Technology and Social Media: Classroom Tools for Educators Abstract
Danielle C Foster, Kellie C McGilvray, Matthew Rheinecker
 
Association of Marketing Theory and Practice 2012 The “Buffer” effects of Service Quality Cues on Credence Service Quality Abstract
Kungpo Tao
 
Association of Marketing Theory and Practice 2012 The Brand Leadership Scale: Development and Validation Abstract
Yonghwan Chang, Yong Jae Ko, Il Rang Lee, Song-Hyun Cho, Akiko Arai
 
Association of Marketing Theory and Practice 2012 The Casual Relationships among a Channel Entity’s Individual Power Sources and their Impact on Power, Constructive and Destructive Conflict, and Satisfaction: A Wholesaler’s Perspective Abstract
Mohammed Yahya Rawwas
 
Association of Marketing Theory and Practice 2012 The Concept of Stake: Direct Influence and Mediated Influence on the Consumer Propensity to Stay with a Service. Abstract
Jane W. Licata
 
Association of Marketing Theory and Practice 2012 The Halcyon Group: A Case of Relationship Marketing and Partnership Building Abstract
Howard Frederick Rudd, Jr., Robert J. Brinson, Sr., Tom Kent
 
Association of Marketing Theory and Practice 2012 The learning chain: A merging of literatures Abstract
Rose Opengart
 
Association of Marketing Theory and Practice 2012 The Marketing and Economic Implications of Select Bankruptcies in Professional Sports since the Start of the Global Economic Crisis Abstract
Eric C. Schwarz, Patrick Ryan Murphy
 
Association of Marketing Theory and Practice 2012 The Product Placement of the Gulfstream Aircraft brand in the HBO Television Show Entourage Abstract
Steven McClung, Shawn Hermann, Thomas Anderson
 
Association of Marketing Theory and Practice 2012 Top Managers in Logistics: A Phenomenological Look at their Roles, Responsibilities, and Needs Abstract
Dave McMahon, Steve LeMay, Jeff Periatt, Jon Carr
 
Association of Marketing Theory and Practice 2012 Trends in Higher Education Abstract
Dr. Margaret M. Britt, Dr. Mary H. Kelly, Thomas G. Hardenbergh, William E. Hardenbergh
 
Association of Marketing Theory and Practice 2012 Turning Scents into Sense and Schooling by Smiling: The use of Sensual and Sentimental cues to Enhance Student Retention of in-class Learning Abstract
Renée J. Fontenot, Kristine Pray
 
Association of Marketing Theory and Practice 2012 Two Stories and Four Concepts: Searching for a Theory of Supply Chains Abstract
Steve LeMay, Lynn Holt, Jason Schmurr
 
Association of Marketing Theory and Practice 2012 Understanding South African Consumers Global Brand Purchase Intentions Abstract
Al Rosenbloom, James Haefner
 
Association of Marketing Theory and Practice 2012 What do you know: An investigation of the role of websites and prior knowledge Abstract
Marsha Durham Loda, Marie Esposito
 
Association of Marketing Theory and Practice 2012 Winners and Losers in Superbowl Advertising Reviews and Advertiser Stock Values Abstract
Renee Fontenot, Tom Miller, Rick Mathisen
 
Association of Marketing Theory and Practice 2012 Winning Small Retailers’ Trust: A Suppliers’ Perspective Abstract
Yan Liu, Jae-Eun Chung, Dahai Dong
 
1 - 77 of 77 Items


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

All conference content on this website is Copyright 2009-2015 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2013-2014 Omni Hilton Head Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes, Copyright 2012 - 2013 Charleston Harbor Resort and Marina and Copyright 2014 - 2015 Marriott Savannah Riverfront.