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Home > Association of Marketing Theory and Practice > Association of Marketing Theory and Practice 2012 > Schedule

• » Conference Locations
• » Conference Schedule

Conference Locations

• Marriot Resort and Spa

  • Tides 1
  • Tides 2
  • Atlantic 1
  • Atlantic 2

Conference Schedule

03-29-2012

08:00 AM

• Price Tiers as Antecedents of Event Quality in the Sport Industry
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Sentiment Toward Marketing: An Examination of Future Business Personnel Attending Different Types of Institutions
  Building: Marriot Resort and Spa
  Room: Tides 2
• Self-AMbivalence and Materialism
  Building: Marriot Resort and Spa
  Room: Tides 2
• Effective Sales Training to Enhance Employability in the Sport Industry
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Golf Course Marketing in a Tourism Destination
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• The Casual Relationships among a Channel Entity’s Individual Power Sources and their Impact on Power, Constructive and Destructive Conflict, and Satisfaction: A Wholesaler’s Perspective
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Increasing effectiveness within a supply chain: Developing transactive memory systems.
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• The learning chain: A merging of literatures
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Landing Additional Green Consumers by Connecting with Fly Fishing Enthusiasts
  Building: Marriot Resort and Spa
  Room: Tides 2

09:30 AM

• Sales Force Composite Forecasting Technique Modeled: A Judgmental Bootstrapping Approach
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Trends in Higher Education
  Building: Marriot Resort and Spa
  Room: Tides 1
• A Multiethnic Comparison of Predispositions toward Ecological Conscious Consumer Behavior
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• A Phenomenological Investigation of Fine Dining Experience
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• The Concept of Stake: Direct Influence and Mediated Influence on the Consumer Propensity to Stay with a Service.
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Booster Seat Usage: Perspectives of Hispanic Parents
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors.
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Understanding South African Consumers Global Brand Purchase Intentions
  Building: Marriot Resort and Spa
  Room: Tides 2
• The Product Placement of the Gulfstream Aircraft brand in the HBO Television Show Entourage
  Building: Marriot Resort and Spa
  Room: Tides 2
• Competence Based Brand: Meaning And Management
  Building: Marriot Resort and Spa
  Room: Tides 2
• The “Buffer” effects of Service Quality Cues on Credence Service Quality
  Building: Marriot Resort and Spa
  Room: Atlantic 2

11:00 AM

• A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions
  Building: Marriot Resort and Spa
  Room: Tides 2
• Customer Loyalty Programs: It is easy to giveth, not so easy to take away
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Marketing of Support Groups
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• RFID and Supply Chain Visibility: Functional Tools or Managerial Tools and the Pedagological Interest
  Building: Marriot Resort and Spa
  Room: Tides 2
• An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Marketing Services to the Millennial Generation: A 24/7 Connectivity to Extraordinary Offerings
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• ASSURANCE OF COLLABORATIVE LEARNING IN A MARKETING STRATEGY CAPSTONE COURSE: AN EXPLORATORY STUDY
  Building: Marriot Resort and Spa
  Room: Tides 2
• Examining the U.S. Consumer Perceptions of Olive Oil: Implications for Marketing Strategy
  Building: Marriot Resort and Spa
  Room: Atlantic 2

03-30-2012

08:00 AM

• What do you know: An investigation of the role of websites and prior knowledge
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Exploring Internet Shopping for a Niche Apparel Market
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• "LET US REPRESENT YOU!": PERCEIVED EFFECTIVENESS OF ADVERTISING BY PRACTICING ATTORNEYS IN SOUTH CAROLINA
  Building: Marriot Resort and Spa
  Room: Tides 2
• Technology and Social Media: Classroom Tools for Educators
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Apple's App Store in Thailand: Factors Affecting Repurchase Intention
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Personal Characteristics in Marketing Departmental Power: A Resource Dependence Theory Perspective
  Building: Marriot Resort and Spa
  Room: Tides 2
• A Model of Brand Awareness and Performance: The Role of Logos
  Building: Marriot Resort and Spa
  Room: Tides 2
• The Halcyon Group: A Case of Relationship Marketing and Partnership Building
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Consumer Behavior: An Integrated Approach to Teaching and Learning
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Presentations of Papers and Panels

09:30 AM

• Organizations' Use of LinkedIn: Small Businesses Outpace Nonprofits and Large Corporations
  Building: Marriot Resort and Spa
  Room: Tides 2
• Winning Small Retailers’ Trust: A Suppliers’ Perspective
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Panel on Legal and Moral Issues in Marketing
  Building: Marriot Resort and Spa
  Room: Tides 1
• A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Managers’ Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: Structural Equation Model Based on Chinese International Enterprises
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Consumer's Channel Choice: Effects of Consumer Shopping Experience and Demographic Characteristics
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• From User-Generated Content to User-Generated Branding: A Research Typology for Investigating the Power of Social Media in ‘Open-Source Branding’
  Building: Marriot Resort and Spa
  Room: Tides 2
• An Information Systems Security Assessment Framework: A Study of Pennsylvania Rural and Urban Municipalities
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Impact of Information Quality of a Website on Online WOM
  Building: Marriot Resort and Spa
  Room: Tides 2
• Brand engagement: an analysis on motivation
  Building: Marriot Resort and Spa
  Room: Atlantic 2

11:00 AM

• Are Colleges and Universities Losing Their Way and Seemingly Becoming Merely Sources of Employment for Unemployed Administrators? An Exploration into Mission Officers, including a Chief Mission Officer, as a Source of Focus for Colleges and Universities
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• QR Codes: Marketing Fad or Fancy?
  Building: Marriot Resort and Spa
  Room: Tides 1
• Sports Audiences Deliver More than Attractive Demos: Cross-Media Behaviors, Emotional Engagement and Attitude Toward Advertising
  Building: Marriot Resort and Spa
  Room: Tides 1
• A Case Study of an American Indoor Football Team
  Building: Marriot Resort and Spa
  Room: Tides 1
• Evaluation of a Professional Golf Management Program by Former Students
  Building: Marriot Resort and Spa
  Room: Tides 1
• Exploring B2C Brand Extension Principles for B2B Markets
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Safety in the Face of Urgency: An Ethnographic Investigation of the UPS System
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Top Managers in Logistics: A Phenomenological Look at their Roles, Responsibilities, and Needs
  Building: Marriot Resort and Spa
  Room: Tides 2
• Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective
  Building: Marriot Resort and Spa
  Room: Tides 2
• Two Stories and Four Concepts: Searching for a Theory of Supply Chains
  Building: Marriot Resort and Spa
  Room: Tides 2
• Winners and Losers in Superbowl Advertising Reviews and Advertiser Stock Values
  Building: Marriot Resort and Spa
  Room: Atlantic 1

03-31-2012

09:00 AM

• Acquiring and Maintaining Premium Seat Customers in the "Big Four" Leagues
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach
  Building: Marriot Resort and Spa
  Room: Tides 2
• Student Perceptions of European Job Mobility and the MBA in Romania
  Building: Marriot Resort and Spa
  Room: Tides 2
• The Marketing and Economic Implications of Select Bankruptcies in Professional Sports since the Start of the Global Economic Crisis
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Geographical Analysis of North American "Big Four" Sports Leagues and the Impact on Luxury Suites
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Marketing a “Public” University: Public Policy or Strategic Business?
  Building: Marriot Resort and Spa
  Room: Tides 2
• A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Communicating Religious Accommodation Policies to the Internal Customer: How Important to Retention and Litigation?
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Individual and Firm Level Drivers of the Relationship Development Life Cycle
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Turning Scents into Sense and Schooling by Smiling: The use of Sensual and Sentimental cues to Enhance Student Retention of in-class Learning
  Building: Marriot Resort and Spa
  Room: Tides 2
• Presentations of Papers and Panels

10:30 AM

• Self-Service Technologies (SSTs) Acceptance: A Theory of Planned Behavior (TPB) Perspective
  Building: Marriot Resort and Spa
  Room: Tides 2
• Spectator-Based Brand Equity and University-Held Pep Rallies
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• Social Responsibility in Sport: What is it worth?
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• The Brand Leadership Scale: Development and Validation
  Building: Marriot Resort and Spa
  Room: Atlantic 2
• How Loyalty Program Schemes Activate Consumer’s Regulatory Focus: A Theoretical Investigation from Consumer Psychology.
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Making Up for Missed Chances with Windfall Money
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Multi-National Enterprises’ (MNEs’) Ethical Dilemma: The Case of Honduran Sweatshops
  Building: Marriot Resort and Spa
  Room: Tides 2
• Family Structure Impact on Tourist Destination Consideration Set Development
  Building: Marriot Resort and Spa
  Room: Atlantic 1
• Can I Get an “AMEN!”? … Should I Get an “AMEN!”?
  Building: Marriot Resort and Spa
  Room: Tides 2

03-28-2012

06:00 PM

• Early Bird Recpeption: Early Bird Reception for members and guests.

03-29-2012

07:00 AM

• SEM Seminar

01:00 PM

• AMTP 2012 Golf Outing: 

  AMTP Golf Outing

  More information later

06:30 PM

• Evening Social Gathering: 

  Refreshments and heavy Hors d'Oeuvres.

  Guests are invited and must have an extra ticket arranged for at registration.

03-30-2012

07:00 AM

• SEM Seminar

12:30 PM

• Lunch and Business Meeting: Open to members and guest with tickets.

07:00 PM

• Friday Dinner Buffet: Open to members and guests with tickets

All conference content on this website is Copyright 2009-2014 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2009-2014 Hilton Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes and Copyright 2012 - 2013 Charleston Harbor Resort and Marina.


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