Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing
| Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach | |
| Usama Ahmed Saleh |
| Winning Small Retailers’ Trust: A Suppliers’ Perspective | |
| Yan Liu, Jae-Eun Chung, Dahai Dong |
| A Multiethnic Comparison of Predispositions toward Ecological Conscious Consumer Behavior | |
| Brian Thomas Parker |
| Booster Seat Usage: Perspectives of Hispanic Parents | |
| Meral M. Anitsal, Ismet Anitsal, Kevin Liska |
| A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam | |
| Joseph P Little, C. David Strupeck, K. Chris Cox, Eldon L. Little |
| Managers’ Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: Structural Equation Model Based on Chinese International Enterprises | |
| Paul Dishman, Hui Xu, Harry Taute, Chunli Ji, Wen Li |
| Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors. | |
| Andrew Ellis, Felipe Korzenny |
Internet/Social Media/Direct Marketing
| Organizations' Use of LinkedIn: Small Businesses Outpace Nonprofits and Large Corporations | |
| Lisa W Witzig, Joseph Spencer, Marin Galvin |
| What do you know: An investigation of the role of websites and prior knowledge | |
| Marsha Durham Loda, Marie Esposito |
| From User-Generated Content to User-Generated Branding: A Research Typology for Investigating the Power of Social Media in ‘Open-Source Branding’ | |
| Julie M. Pharr |
| Impact of Information Quality of a Website on Online WOM | |
| Moutusy Maity |
| An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries | |
| Michael Musante, Thomas Brashear |
| An Information Systems Security Assessment Framework: A Study of Pennsylvania Rural and Urban Municipalities | |
| Tulay Girard, Ph.D., Jungwoo Ryoo, Ph.D., Charlotte McConn, M.S., CDP |
Marketing Education/The Dynamic Business School Environment
| Student Perceptions of European Job Mobility and the MBA in Romania | |
| Perry Haan, Laura Mays, Michelle Dietrich |
| A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions | |
| Anne Heineman Batory, Wenti Xu, Stephen S. Batory |
| Technology and Social Media: Classroom Tools for Educators | |
| Danielle C Foster, Kellie C McGilvray, Matthew Rheinecker |
| RFID and Supply Chain Visibility: Functional Tools or Managerial Tools and the Pedagological Interest | |
| Keith C. Jones |
| ASSURANCE OF COLLABORATIVE LEARNING IN A MARKETING STRATEGY CAPSTONE COURSE: AN EXPLORATORY STUDY | |
| Michael Latta, Samuel A. Wathen, Staci Smith Willette |
| Consumer Behavior: An Integrated Approach to Teaching and Learning | |
| Susan S Carley |
| Turning Scents into Sense and Schooling by Smiling: The use of Sensual and Sentimental cues to Enhance Student Retention of in-class Learning | |
| Renée J. Fontenot, Kristine Pray |
Marketing Management/Strategy/Branding
| Personal Characteristics in Marketing Departmental Power: A Resource Dependence Theory Perspective | |
| Corina Marx, Malte Brettel |
| Customer Loyalty Programs: It is easy to giveth, not so easy to take away | |
| Michael McCall, David McMahon, Ruby Raja |
| Understanding South African Consumers Global Brand Purchase Intentions | |
| Al Rosenbloom, James Haefner |
| A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss | |
| Eric L. Willson, John E. Timmerman |
| Communicating Religious Accommodation Policies to the Internal Customer: How Important to Retention and Litigation? | |
| Patricia C. Borstorff, Brent J. Cunningham |
| The Product Placement of the Gulfstream Aircraft brand in the HBO Television Show Entourage | |
| Steven McClung, Shawn Hermann, Thomas Anderson |
| Competence Based Brand: Meaning And Management | |
| Babasola Olutayo Otubanjo, Olusanmi Celestine Amujo |
| A Model of Brand Awareness and Performance: The Role of Logos | |
| Tulay Girard, Ph.D., Meral M. Anitsal, Ph.D., Ismet Anitsal, Ph.D. |
| Individual and Firm Level Drivers of the Relationship Development Life Cycle | |
| Stefan Sleep |
| Winners and Losers in Superbowl Advertising Reviews and Advertiser Stock Values | |
| Renee Fontenot, Tom Miller, Rick Mathisen |
| Exploring B2C Brand Extension Principles for B2B Markets | |
| Mike Musante |
| Examining the U.S. Consumer Perceptions of Olive Oil: Implications for Marketing Strategy | |
| Musa Pinar, Paul S. Trapp, Tulay Girard |
Market Research/Demographics/Consumer Behavior
| Sentiment Toward Marketing: An Examination of Future Business Personnel Attending Different Types of Institutions | |
| David J Burns, Pola Gupta |
| Self-AMbivalence and Materialism | |
| Leisa Reinecke Flynn |
| Exploring Internet Shopping for a Niche Apparel Market | |
| Chris A Myers |
| How Loyalty Program Schemes Activate Consumer’s Regulatory Focus: A Theoretical Investigation from Consumer Psychology. | |
| Sidney Su Han, Nan Ye, Lefa Teng |
| Making Up for Missed Chances with Windfall Money | |
| Subimal Chatterjee, Napatsom Jiraporn, Magdoleen Ierlan, Glenn A Pitman |
| Family Structure Impact on Tourist Destination Consideration Set Development | |
| Jeffery A. Periatt, W. Rhea Ingram |
| Landing Additional Green Consumers by Connecting with Fly Fishing Enthusiasts | |
| Whit Winslow, Jason D Oliver |
| Brand engagement: an analysis on motivation | |
| Antonieta Reyes |
Promotion/Retailing/Sales/Sales Management
| Sales Force Composite Forecasting Technique Modeled: A Judgmental Bootstrapping Approach | |
| Usama Ahmed Saleh |
| Consumer's Channel Choice: Effects of Consumer Shopping Experience and Demographic Characteristics | |
| Haiyan Hu |
| The Halcyon Group: A Case of Relationship Marketing and Partnership Building | |
| Howard Frederick Rudd, Jr., Robert J. Brinson, Sr., Tom Kent |
Public Policy and Public Marketing
| "LET US REPRESENT YOU!": PERCEIVED EFFECTIVENESS OF ADVERTISING BY PRACTICING ATTORNEYS IN SOUTH CAROLINA | |
| Michael Latta, Henry Lowenstein, Carla Faye Grabert-Lowenstein |
| Marketing of Support Groups | |
| Linda Jane Coleman, Sanjay Jain, Nehal Shah |
| Marketing a “Public” University: Public Policy or Strategic Business? | |
| Lynn W. McGee |
Service Marketing/Non Profit Marketing/Ethics
| Self-Service Technologies (SSTs) Acceptance: A Theory of Planned Behavior (TPB) Perspective | |
| Yan Liu, Dahai Dong, Wei Gao, Jay Kandampully |
| Multi-National Enterprises’ (MNEs’) Ethical Dilemma: The Case of Honduran Sweatshops | |
| Jon M. Martin, Ann-Marie Majesky |
| A Phenomenological Investigation of Fine Dining Experience | |
| Raj Arora |
| The Concept of Stake: Direct Influence and Mediated Influence on the Consumer Propensity to Stay with a Service. | |
| Jane W. Licata |
| The “Buffer” effects of Service Quality Cues on Credence Service Quality | |
| Kungpo Tao |
| Marketing Services to the Millennial Generation: A 24/7 Connectivity to Extraordinary Offerings | |
| Deborah Hawkins Lester, Dolly Loyd |
| Can I Get an “AMEN!”? … Should I Get an “AMEN!”? | |
| Greg Turner, Mark Mitchell, Robert Orwig |
Sport Marketing
| QR Codes: Marketing Fad or Fancy? | |
| Dallas Branch, Jr., Ronald Dick, Richard Southall |
| Acquiring and Maintaining Premium Seat Customers in the "Big Four" Leagues | |
| Peter Titlebaum, Ron Dick, Robert Davis, Kim Bertovich |
| Price Tiers as Antecedents of Event Quality in the Sport Industry | |
| Jason D. Reese, Michael D. Kerr |
| Spectator-Based Brand Equity and University-Held Pep Rallies | |
| Brandon Brown, Khalid Ballouli, Jason Daniel Reese, Gregg Bennett |
| Social Responsibility in Sport: What is it worth? | |
| Khalid Ballouli, Brandon Brown |
| Effective Sales Training to Enhance Employability in the Sport Industry | |
| John Lanasa, Dorene Ciletti, Richard Mathisen |
| The Brand Leadership Scale: Development and Validation | |
| Yonghwan Chang, Yong Jae Ko, Il Rang Lee, Song-Hyun Cho, Akiko Arai |
| Sports Audiences Deliver More than Attractive Demos: Cross-Media Behaviors, Emotional Engagement and Attitude Toward Advertising | |
| Laurence DeGaris |
| The Marketing and Economic Implications of Select Bankruptcies in Professional Sports since the Start of the Global Economic Crisis | |
| Eric C. Schwarz, Patrick Ryan Murphy |
| Geographical Analysis of North American "Big Four" Sports Leagues and the Impact on Luxury Suites | |
| Peter Titlebaum, Diane Branca, Todd Christopher Koesters |
| A Case Study of an American Indoor Football Team | |
| Jennifer Y. Mak, Siu Yin Cheung |
| Evaluation of a Professional Golf Management Program by Former Students | |
| Michael Latta, Brentan Vivian, Charles Thrash, Albert J. Taylor |
| Golf Course Marketing in a Tourism Destination | |
| Brian Crow, Dennis Phillips, Dallas Branch |
Supply Chain Management/International Marketing/Business to Business Marketing
| Increasing effectiveness within a supply chain: Developing transactive memory systems. | |
| Ania Izabela Rynarzewska, Larry Giunipero, Kishore Gopalakrishna Pillai, Dayananda Palihawadana |
| Apple's App Store in Thailand: Factors Affecting Repurchase Intention | |
| Siriluk Subcharoundeeapa, Sirion Chaipoopirutana, Howard Winston Combs |
| Safety in the Face of Urgency: An Ethnographic Investigation of the UPS System | |
| Jeffery S Smith, Sung-Hee "Sunny" Park |
| The learning chain: A merging of literatures | |
| Rose Opengart |
| Top Managers in Logistics: A Phenomenological Look at their Roles, Responsibilities, and Needs | |
| Dave McMahon, Steve LeMay, Jeff Periatt, Jon Carr |
| Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective | |
| Chris I Enyinda, Marsha D Griffin |
| Two Stories and Four Concepts: Searching for a Theory of Supply Chains | |
| Steve LeMay, Lynn Holt, Jason Schmurr |
Panels and Special Sessions (Not Peer Reviewed)
| Trends in Higher Education | |
| Dr. Margaret M. Britt, Dr. Mary H. Kelly, Thomas G. Hardenbergh, William E. Hardenbergh |
| Panel on Legal and Moral Issues in Marketing | |
| Michael Latta, Henry Lowenstein, Andy E. Hendrick, Kay Keels, Randy S. Stuart |
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