Track Policies

Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing

Papers are encouraged on a broad range of cross-cultural and small business marketing issues. Topics include, but are not limited to: cultural influences on contemporary marketing, cross-cultural consumer behavior, cross-cultural marketing practices, unique challenges of integrated marketing for small businesses, regional marketing issues, and special marketing problems of entrepreneurs/small businesses.

Directors
  • Clinton Amos, Weber State University
Checked Open Submissions Checked Peer Reviewed

Internet/Social Media/Direct Marketing

All papers pertaining to any aspect of Internet marketing, e-commerce, social media marketing, mobile marketing, and direct marketing are encouraged.

Directors
  • Tulay Girard, Ph.D., Penn State Altoona
Checked Open Submissions Checked Peer Reviewed

Marketing Education/The Dynamic Business School Environment

Papers are welcome pertaining to any aspect of marketing education or changes in business school management.

Directors
  • Susan Carley, Kennesaw State
Checked Open Submissions Checked Peer Reviewed

Marketing Management/Strategy/Branding

Papers are encouraged that deal with any aspect of strategy, marketing management, or branding.

Directors
  • Mike Musante, Springfield College
Checked Open Submissions Checked Peer Reviewed

Market Research/Demographics/Consumer Behavior

Papers pertaining to any aspect of demographics, consumer behavior or marketing research are encouraged.

Directors
  • Michael Latta, Coastal Carolina University
Checked Open Submissions Checked Peer Reviewed

Promotion/Retailing/Sales/Sales Management

All papers pertaining to the general topic of promotion, retailing, sales or sales management.

Directors
  • Leisa Flynn, University of Southern Mississippi
Checked Open Submissions Checked Peer Reviewed

Public Policy and Public Marketing

Papers are encouraged that focus on marketing efforts of cities, governments, and/or other public institutions to increase awareness, encourage or change behaviors, and other issues related to public policy.

Examples might include: local municipalities efforts to change behaviors regarding the use of public transportation, parking, recycling, or other community efforts; efforts of community organizations such as Better Hometown, Main Street, Community Historical Preservation, Chamber of Commerce, and other similar organizations

Directors
  • RenĂ©e Fontenot, Georgia College and State University
Checked Open Submissions Checked Peer Reviewed

Service Marketing/Non Profit Marketing/Ethics

Papers pertaining to any aspect of services, nonprofit marketing, and ethics are encouraged.

Directors
  • Ismet Anitsal, Tennessee Tech University
  • Meral Anitsal, Tennessee Tech University
Checked Open Submissions Checked Peer Reviewed

Sports Marketing

Papers are being accepted in sports marketing and/or management with an emphasis on sales, sponsorship, ticketing, organizational structure, advertising, public relations, sustainability, and communications focusing on professional and or university athletics, sports suppliers, retailers, and the media.

Directors
  • Ron Dick, Duquesne University
  • John Lanasa, Duquesne University
Checked Open Submissions Checked Peer Reviewed

Supply Chain Management/International Marketing/Business to Business Marketing

All papers pertaining to the art of managing the flow of products from the sources of materials to the user of the end products. Also marketing to businesses and international customers.

Directors
  • Ken Saban, Duquesne University
Checked Open Submissions Checked Peer Reviewed

Panels and Special Sessions (Not Peer Reviewed)

This track consists of panel discussions and special sessions that are not peer reviewed. Abstracts of the session must be submitted to the Track Director to be considered for the conference.

Directors
  • Morgan Miles, Georgia Southern University
Checked Open Submissions Unchecked Peer Reviewed

General Papers

Papers may be submitted to this track if author(s) are unsure which of the other tracks would be best for the paper. The Track Director may assign a paper to an existing track or have the paper reviewed in the General Track.

Directors
  • Rick Mathisen, Kennesaw State University
Checked Open Submissions Checked Peer Reviewed


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