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Home > Association of Marketing Theory and Practice > Association of Marketing Theory and Practice 2011 > Schedule

• » Conference Locations
• » Conference Schedule

Conference Locations

• Edgewater Beach Resort Conference Center

  Another version of the AMTP 2011 Program may be found here.
  Also the co-author cross reference and session chair cross reference are available.

  • Sago Palm 1
  • Royal Palm 2, 3 & 4
  • Sago Palm 2
  • Sago Palm 3
  • Palm West
  • Palm East
  • Palm Room

Conference Schedule

03-24-2011

08:00 AM

• Service Quality Experiment of Leisure Cruises
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• Consumer Decision-Making: Critical Factors for M-Commerce
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Organizational Ethics in a Developing Country: A Comparative Analysis between Managers and Employees
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• Japanese Wireless: A Okay in the USA?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West

09:30 AM

• THE DIMENSIONS OF MATERIALISM: A COMPARATIVE ANALYSIS OF FOUR MATERIALISM SCALES
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• College students' preferences of retail stores in the neighboring community
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Marketing Strategy's Formulation /Execution Gap Closing: Balanced Scorecard Adopted
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Retailer Loyalty Cards in Retailing: An Exploratory Look at Consumers’ Attitudes
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• THE DEVELOPMENT OF AN INTERNAL CUSTOMER ORIENTATION MEASURE: CICO
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Promoting Tai Chi to the American People: A Marketing Perspective
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• HOW RETAILERS USE SERVICES MARKETING MIX TO COMMUNICATE INFORMATION ON SALES RECEIPTS
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Is ‘Fair-Trade-Certified’ the New Green Marketing? Leveraging the Rise of the Ethical Shopper in America
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• International Market Segmentation as Practice
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• CULTURAL SIMILARITY BIAS IN AN INTERNATIONAL SERVICE CONTEXT: EVIDENCE FROM THREE COUNTRIES
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• Superbowl Advertising Effect on Stock Prices
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2

11:00 AM

• Services Marketing: Past Perspective and Future Opportunities
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Changes in Student Consumer Behavior and Materialism During a Recession
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Sacred Brands: an investigative look at brand meaning within a brand community
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Moral Foundation Theory and Sustainable Marketing: An Approach to Research
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• THE RELATIONSHIP BETWEEN CONSUMER ACCULTURATION AND BRAND ENGAGEMENT AMONG U.S. HISPANICS
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Salesperson Counterproductive Work Behaviors
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• One Step Closer to the Field: Visual Method in Marketing and Consumer Research
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• What Do People Really Think About the Green Consumer?
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• Marketing Study Abroad Programs: Facilitating and Deterring Factors affecting Student Participation, Preliminary Findings
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Assessing Student Time Management Skills in Marketing Service-Learning Projects
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• TEACHING EFFECTIVENESS: A STUDENT PERSPECTIVE
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Risk as a Decision-Making Variable in Travel Destination Selection
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3

03-25-2011

08:00 AM

• INDEPENDENT CONSUMERS AND THEIR BRANDS
  Building: Edgewater Beach Resort Conference Center
  Room: Royal Palm 2, 3 & 4
• Price dispersion in the airline industry: A conceptual framework and empirical analysis
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Importance of Market Segments at Carolina Golf Clubs
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Blending Theory and Practice: Increasing Collaboration and Relevance
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• The five-factor consumer behavior model for intercollegiate football tickets consumption
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Living in the Shadow of a Big Brand
  Building: Edgewater Beach Resort Conference Center
  Room: Royal Palm 2, 3 & 4
• A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2

09:30 AM

• The Costs and Benefits of AACSB Accreditation
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• GROUP WORK: WHAT DO MARKETING STUDENTS REALLY THINK?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Acceptance and Rejection of Social Media by the Digital Native College Student
  Building: Edgewater Beach Resort Conference Center
  Room: Royal Palm 2, 3 & 4
• The Credit Card Reform Act of 2009: Is it Ethical? Is it What College Students Wanted or Needed?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Geolocation Social Marketing: Where Traditional and Social Media Marketing Meet
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Developing Exercises for Team-Based Learning in Marketing: Where to Begin?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis
  Building: Edgewater Beach Resort Conference Center
  Room: Royal Palm 2, 3 & 4

11:00 AM

• Ethics of Fiduciary Relationships in Marketing
  Building: Edgewater Beach Resort Conference Center
  Room: Royal Palm 2, 3 & 4
• Predictive Analytics and Soft Skills: Are We Preparing Business Students for Real Job Requirements?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Cross-Cultural Quotient: A Conceptual Development
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude towards the Sponsored Event
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• The Influence of Core Service Quality and Peripheral Service Quality on Behavioral Intentions: Mediating Effect of Perceived Value
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Art Speaks
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• MODELING THE EFFECTS OF BUSINESS OPERATIONS ON MEDIA VEHICLE SATISFACTION, ENGAGEMENT AND FUTURE INTENTIONS: AN EXPLORATORY NEWSPAPER STUDY
  Building: Edgewater Beach Resort Conference Center
  Room: Royal Palm 2, 3 & 4

03-26-2011

09:00 AM

• X-bar Charting Customers’ Expectation Minus Perception: A Model for End-Users
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• PERSONAL VALUES AND FASHION INVOLVEMENT: AN INVESTIGATION OF THE ROLE OF BRAND IN PURCHASING DECISION
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Perceptions of students, faculty, and administrators about pregame tailgate parties at a Kentucky regional university
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• 2009-10 NBA Season - How has the Marketing of Tickets Changed?
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• TOWARD AN UNDERSTANDING OF BRAND LOYALTY IN TOUGH ECONOMIC TIMES: THE ROLE OF OPTIMUM STIMULATION LEVEL
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Communities of Counterfet Consumption: An Exploratory Analysis
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• The Path of Fandom
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West

10:30 AM

• THE EFFECT OF PERSONAL TRAITS ON CUSTOMERS’ ONLINE SHOPPING PREFERENCE
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Athletic Foundation Membership: Marketing to local constituencies
  Building: Edgewater Beach Resort Conference Center
  Room: Palm West
• A Framework for Cross-Cultural Consumer Research
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• A CROSS-CULTURAL STUDY OF THE EFFECTS OF PERCEIVED BELONGINGNESS AND FIRM’S RECEPTIVITY ON CONSUMERS DISSATISFACTION
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 2
• A Critical Theoretical Exploration of Municipal Marketing of Sustainability
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Making the Final Decision
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3
• Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 1
• Tales of Two Parks: The Promotion Efforts to Promote Healthy Lifestyles Using Community Open Spaces
  Building: Edgewater Beach Resort Conference Center
  Room: Sago Palm 3

03-23-2011

09:00 AM

• Case Research Seminar - Palm West: 

  Arch Woodside will lead the Case Research Seminar . A Case Research text, breaks and lunch included in the registration fee of $220.

  Limited to 20 participants.

   

06:00 PM

• Early Bird Reception - Sago Palm 2 & 3: Refreshments and light snacks. Open to members and guests.

03-24-2011

07:00 AM

• SEM Seminar: Annual Structural Equation Modeling Seminar led by Dr. Joe Hair

01:00 PM

• AMTP Golf Outing: 

  Our annual golf tournament will be at the Hombre Golf Course.

  Contact Jim Randall for information.

  Register with your regular registration. No charge to register. Members pay course fee individually upon arrival at the course.

06:30 PM

• Registered Member Reception - Palm Room: 

  Refreshments and heavy Hors d'Oeuvres.

  Guests are invited and must have an extra ticket arranged for at registration.

03-25-2011

07:00 AM

• SEM Seminar Continued

12:30 PM

• Business Luncheon and Award Presentations - Palm Room: 

  Buffet lunch included in registration.

  Guests are invited and must have an extra ticket arranged for at registration.

06:30 PM

• AMTP Annual Social Gathering - Pool Deck: 

  Seafood buffet included for members.

  Weather permitting this event will be on the pool deck.

  Guests are invited and must have an extra ticket arranged for at registration.

All conference content on this website is Copyright 2009-2014 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2009-2014 Hilton Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes and Copyright 2012 - 2013 Charleston Harbor Resort and Marina.


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