Papers and Authors


Last name A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Track:
 

Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing

A Framework for Cross-Cultural Consumer Research
Laila Shin Rohani, Khalil Rohani
Cross-Cultural Quotient: A Conceptual Development
Sally Baalbaki
A CROSS-CULTURAL STUDY OF THE EFFECTS OF PERCEIVED BELONGINGNESS AND FIRM’S RECEPTIVITY ON CONSUMERS DISSATISFACTION
Haithem Zourrig, Jean-Charles Chebat, Narjess Haj-Salem, Lamia Kerzazi

Internet/Social Media/Direct Marketing

Consumer Decision-Making: Critical Factors for M-Commerce
Moutusy Maity
THE EFFECT OF PERSONAL TRAITS ON CUSTOMERS’ ONLINE SHOPPING PREFERENCE
Atefeh Yazdanparast
Communities of Counterfet Consumption: An Exploratory Analysis
Martin Key, Mavis Adjei, David Campbell
Japanese Wireless: A Okay in the USA?
Mark Michael Lennon
Geolocation Social Marketing: Where Traditional and Social Media Marketing Meet
Alan LaFleur, Eric C. Schwarz

Marketing Education/The Dynamic Business School Environment

GROUP WORK: WHAT DO MARKETING STUDENTS REALLY THINK?
Sam Fullerton, Tammy McCullough
Marketing Study Abroad Programs: Facilitating and Deterring Factors affecting Student Participation, Preliminary Findings
Christine A Lai
Assessing Student Time Management Skills in Marketing Service-Learning Projects
Doris Shaw
Developing Exercises for Team-Based Learning in Marketing: Where to Begin?
John E. Timmerman, R. Franklin Morris, Jr.
TEACHING EFFECTIVENESS: A STUDENT PERSPECTIVE
Susan S Carley, Randy S Stuart

Marketing Management/Strategy/Branding

Marketing Strategy's Formulation /Execution Gap Closing: Balanced Scorecard Adopted
Usama Ahmed Saleh
THE DEVELOPMENT OF AN INTERNAL CUSTOMER ORIENTATION MEASURE: CICO
Ashley J Kilburn, Brandon R Kilburn
Art Speaks
Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, Karen Thomson
MODELING THE EFFECTS OF BUSINESS OPERATIONS ON MEDIA VEHICLE SATISFACTION, ENGAGEMENT AND FUTURE INTENTIONS: AN EXPLORATORY NEWSPAPER STUDY
G. Russell Merz
Superbowl Advertising Effect on Stock Prices
Renée Fontenot, Rick Mathisen, Tom Miller
Sacred Brands: an investigative look at brand meaning within a brand community
Sarah M. Stanley, Mark J. Arnold
THE RELATIONSHIP BETWEEN CONSUMER ACCULTURATION AND BRAND ENGAGEMENT AMONG U.S. HISPANICS
Brian Parker, Felipe Korzenny, Leisa Flynn
International Market Segmentation as Practice
Jennifer Miladys Cordero

Market Research/Demographics/Consumer Behavior

INDEPENDENT CONSUMERS AND THEIR BRANDS
Ronald E. Goldsmith, Christine Ye, Ronald A. Clark
THE DIMENSIONS OF MATERIALISM: A COMPARATIVE ANALYSIS OF FOUR MATERIALISM SCALES
Ronald Earl Goldsmith, Leisa R. Flynn, Ronald A. Clark
X-bar Charting Customers’ Expectation Minus Perception: A Model for End-Users
Usama Ahmed Saleh
Risk as a Decision-Making Variable in Travel Destination Selection
Mike Musante, David Bojanic, Rodney Warnick
PERSONAL VALUES AND FASHION INVOLVEMENT: AN INVESTIGATION OF THE ROLE OF BRAND IN PURCHASING DECISION
Iman Naderi
Changes in Student Consumer Behavior and Materialism During a Recession
Harold J. Ogden, Vinod Nair, Monowar Mahmood
Moral Foundation Theory and Sustainable Marketing: An Approach to Research
Steve LeMay, James E. Coleman, Dave McMahon, Wallace R. Wood
TOWARD AN UNDERSTANDING OF BRAND LOYALTY IN TOUGH ECONOMIC TIMES: THE ROLE OF OPTIMUM STIMULATION LEVEL
Eric Van Steenburg, Nancy Spears
Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences
Tatiana Astray, May Aung, Cristan Brown, Crystal Sarantoulias
One Step Closer to the Field: Visual Method in Marketing and Consumer Research
Laila Rohani, May Aung, Khalil Rohani
What Do People Really Think About the Green Consumer?
Melinda Andrews, Jamye Foster
Acceptance and Rejection of Social Media by the Digital Native College Student
Deborah Hawkins Lester, David Albert, Dolly Loyd, Tyra Mitchell

Promotion/Retailing/Sales/Sales Management

College students' preferences of retail stores in the neighboring community
Young (Sally) K Kim
HOW RETAILERS USE SERVICES MARKETING MIX TO COMMUNICATE INFORMATION ON SALES RECEIPTS
Ismet Anitsal, Tulay Girard, Meral M. Anitsal
Retailer Loyalty Cards in Retailing: An Exploratory Look at Consumers’ Attitudes
David J Burns, Mark Toncar
Salesperson Counterproductive Work Behaviors
Bryan Lilly, Bryan Hochstein

Public Policy and Public Marketing

A Critical Theoretical Exploration of Municipal Marketing of Sustainability
Staci M. Zavattaro
Making the Final Decision
Emily J Plant, Robert F Dahlstrom
Tales of Two Parks: The Promotion Efforts to Promote Healthy Lifestyles Using Community Open Spaces
Renée J. Fontenot, Rachel K. Smith

Service Marketing/Non Profit Marketing/Ethics

Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action?
Sam Fullerton, Larry Neale
Service Quality Experiment of Leisure Cruises
Justin Wilcox
Services Marketing: Past Perspective and Future Opportunities
Jon Martin, Perry Haan
Ethics of Fiduciary Relationships in Marketing
J Allen Hall, Robert S Yeh
Organizational Ethics in a Developing Country: A Comparative Analysis between Managers and Employees
Mohammed Yahya Rawwas
Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs
Luke Lunhua Mao, James J. Zhang
Living in the Shadow of a Big Brand
Alyn Janis
Is ‘Fair-Trade-Certified’ the New Green Marketing? Leveraging the Rise of the Ethical Shopper in America
Julie M. Pharr
Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs
Steve LeMay, James E. Coleman, Kacey Rodgers
The Credit Card Reform Act of 2009: Is it Ethical? Is it What College Students Wanted or Needed?
Cassandra Wells

Sports Marketing

Importance of Market Segments at Carolina Golf Clubs
Michael Latta, Mark Mitchell, Albert J. Taylor, Charles M. Thrash
Perceptions of students, faculty, and administrators about pregame tailgate parties at a Kentucky regional university
Steve Shih-Chia Chen, Stephanie Teater, Brian Whitaker
Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians
Eric C. Schwarz, Dallas Branch
Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude towards the Sponsored Event
Luke Lunhua Mao, James J. Zhang
The five-factor consumer behavior model for intercollegiate football tickets consumption
Jennifer Y. Mak, Siu Yin Cheung
The Influence of Core Service Quality and Peripheral Service Quality on Behavioral Intentions: Mediating Effect of Perceived Value
Kevin K Byon, James J Zhang
2009-10 NBA Season - How has the Marketing of Tickets Changed?
Ron Dick
NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation
John M Lanasa, Steve Greenberg
A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations
Dorene Ciletti, Ryan Luchs, John Lanasa, Diane Ramos
Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis
Sophia D Min, Luke Lunhua Mao, James J Zhang, Charles E Byrd, Liyan Jin
Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics
Jason Daniel Reese, Gregg Bennett
The Path of Fandom
Brandon Brown, Gregg Bennett
Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea
Sophia D Min, James J Zhang, Chong Kim, Minkil Kim, Daehyun Kim
Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery
Hai Li, Luke Lunhua Mao, James J. Zhang

Supply Chain Management/International Marketing/Business to Business Marketing

CULTURAL SIMILARITY BIAS IN AN INTERNATIONAL SERVICE CONTEXT: EVIDENCE FROM THREE COUNTRIES
Ed Bruning

Panels and Special Sessions (Not Peer Reviewed)

Price dispersion in the airline industry: A conceptual framework and empirical analysis
Edward D. Gailey
Predictive Analytics and Soft Skills: Are We Preparing Business Students for Real Job Requirements?
Michael Latta
Athletic Foundation Membership: Marketing to local constituencies
James W Satterfield, Edna Martinez, Adam McFarlane, April Flint, Tony F Franklin, Jennifer Horace, Mike Godfrey
Blending Theory and Practice: Increasing Collaboration and Relevance
Michael McCall
The Costs and Benefits of AACSB Accreditation
Tulay Girard, Ph.D., Meral Anitsal, David Burns, Michael Latta, Mike McCall, John Lanasa
Promoting Tai Chi to the American People: A Marketing Perspective
James Jianhui Zhang, Minkil Kim, Luke Lunhua Mao


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