Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing
| A Framework for Cross-Cultural Consumer Research | |
| Laila Shin Rohani, Khalil Rohani |
| Cross-Cultural Quotient: A Conceptual Development | |
| Sally Baalbaki |
| A CROSS-CULTURAL STUDY OF THE EFFECTS OF PERCEIVED BELONGINGNESS AND FIRM’S RECEPTIVITY ON CONSUMERS DISSATISFACTION | |
| Haithem Zourrig, Jean-Charles Chebat, Narjess Haj-Salem, Lamia Kerzazi |
Internet/Social Media/Direct Marketing
| Consumer Decision-Making: Critical Factors for M-Commerce | |
| Moutusy Maity |
| THE EFFECT OF PERSONAL TRAITS ON CUSTOMERS’ ONLINE SHOPPING PREFERENCE | |
| Atefeh Yazdanparast |
| Communities of Counterfet Consumption: An Exploratory Analysis | |
| Martin Key, Mavis Adjei, David Campbell |
| Japanese Wireless: A Okay in the USA? | |
| Mark Michael Lennon |
| Geolocation Social Marketing: Where Traditional and Social Media Marketing Meet | |
| Alan LaFleur, Eric C. Schwarz |
Marketing Education/The Dynamic Business School Environment
| GROUP WORK: WHAT DO MARKETING STUDENTS REALLY THINK? | |
| Sam Fullerton, Tammy McCullough |
| Marketing Study Abroad Programs: Facilitating and Deterring Factors affecting Student Participation, Preliminary Findings | |
| Christine A Lai |
| Assessing Student Time Management Skills in Marketing Service-Learning Projects | |
| Doris Shaw |
| Developing Exercises for Team-Based Learning in Marketing: Where to Begin? | |
| John E. Timmerman, R. Franklin Morris, Jr. |
| TEACHING EFFECTIVENESS: A STUDENT PERSPECTIVE | |
| Susan S Carley, Randy S Stuart |
Marketing Management/Strategy/Branding
| Marketing Strategy's Formulation /Execution Gap Closing: Balanced Scorecard Adopted | |
| Usama Ahmed Saleh |
| THE DEVELOPMENT OF AN INTERNAL CUSTOMER ORIENTATION MEASURE: CICO | |
| Ashley J Kilburn, Brandon R Kilburn |
| Art Speaks | |
| Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, Karen Thomson |
| MODELING THE EFFECTS OF BUSINESS OPERATIONS ON MEDIA VEHICLE SATISFACTION, ENGAGEMENT AND FUTURE INTENTIONS: AN EXPLORATORY NEWSPAPER STUDY | |
| G. Russell Merz |
| Superbowl Advertising Effect on Stock Prices | |
| Renée Fontenot, Rick Mathisen, Tom Miller |
| Sacred Brands: an investigative look at brand meaning within a brand community | |
| Sarah M. Stanley, Mark J. Arnold |
| THE RELATIONSHIP BETWEEN CONSUMER ACCULTURATION AND BRAND ENGAGEMENT AMONG U.S. HISPANICS | |
| Brian Parker, Felipe Korzenny, Leisa Flynn |
| International Market Segmentation as Practice | |
| Jennifer Miladys Cordero |
Market Research/Demographics/Consumer Behavior
| INDEPENDENT CONSUMERS AND THEIR BRANDS | |
| Ronald E. Goldsmith, Christine Ye, Ronald A. Clark |
| THE DIMENSIONS OF MATERIALISM: A COMPARATIVE ANALYSIS OF FOUR MATERIALISM SCALES | |
| Ronald Earl Goldsmith, Leisa R. Flynn, Ronald A. Clark |
| X-bar Charting Customers’ Expectation Minus Perception: A Model for End-Users | |
| Usama Ahmed Saleh |
| Risk as a Decision-Making Variable in Travel Destination Selection | |
| Mike Musante, David Bojanic, Rodney Warnick |
| PERSONAL VALUES AND FASHION INVOLVEMENT: AN INVESTIGATION OF THE ROLE OF BRAND IN PURCHASING DECISION | |
| Iman Naderi |
| Changes in Student Consumer Behavior and Materialism During a Recession | |
| Harold J. Ogden, Vinod Nair, Monowar Mahmood |
| Moral Foundation Theory and Sustainable Marketing: An Approach to Research | |
| Steve LeMay, James E. Coleman, Dave McMahon, Wallace R. Wood |
| TOWARD AN UNDERSTANDING OF BRAND LOYALTY IN TOUGH ECONOMIC TIMES: THE ROLE OF OPTIMUM STIMULATION LEVEL | |
| Eric Van Steenburg, Nancy Spears |
| Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences | |
| Tatiana Astray, May Aung, Cristan Brown, Crystal Sarantoulias |
| One Step Closer to the Field: Visual Method in Marketing and Consumer Research | |
| Laila Rohani, May Aung, Khalil Rohani |
| What Do People Really Think About the Green Consumer? | |
| Melinda Andrews, Jamye Foster |
| Acceptance and Rejection of Social Media by the Digital Native College Student | |
| Deborah Hawkins Lester, David Albert, Dolly Loyd, Tyra Mitchell |
Promotion/Retailing/Sales/Sales Management
| College students' preferences of retail stores in the neighboring community | |
| Young (Sally) K Kim |
| HOW RETAILERS USE SERVICES MARKETING MIX TO COMMUNICATE INFORMATION ON SALES RECEIPTS | |
| Ismet Anitsal, Tulay Girard, Meral M. Anitsal |
| Retailer Loyalty Cards in Retailing: An Exploratory Look at Consumers’ Attitudes | |
| David J Burns, Mark Toncar |
| Salesperson Counterproductive Work Behaviors | |
| Bryan Lilly, Bryan Hochstein |
Public Policy and Public Marketing
| A Critical Theoretical Exploration of Municipal Marketing of Sustainability | |
| Staci M. Zavattaro |
| Making the Final Decision | |
| Emily J Plant, Robert F Dahlstrom |
| Tales of Two Parks: The Promotion Efforts to Promote Healthy Lifestyles Using Community Open Spaces | |
| Renée J. Fontenot, Rachel K. Smith |
Service Marketing/Non Profit Marketing/Ethics
| Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action? | |
| Sam Fullerton, Larry Neale |
| Service Quality Experiment of Leisure Cruises | |
| Justin Wilcox |
| Services Marketing: Past Perspective and Future Opportunities | |
| Jon Martin, Perry Haan |
| Ethics of Fiduciary Relationships in Marketing | |
| J Allen Hall, Robert S Yeh |
| Organizational Ethics in a Developing Country: A Comparative Analysis between Managers and Employees | |
| Mohammed Yahya Rawwas |
| Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs | |
| Luke Lunhua Mao, James J. Zhang |
| Living in the Shadow of a Big Brand | |
| Alyn Janis |
| Is ‘Fair-Trade-Certified’ the New Green Marketing? Leveraging the Rise of the Ethical Shopper in America | |
| Julie M. Pharr |
| Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs | |
| Steve LeMay, James E. Coleman, Kacey Rodgers |
| The Credit Card Reform Act of 2009: Is it Ethical? Is it What College Students Wanted or Needed? | |
| Cassandra Wells |
Sports Marketing
| Importance of Market Segments at Carolina Golf Clubs | |
| Michael Latta, Mark Mitchell, Albert J. Taylor, Charles M. Thrash |
| Perceptions of students, faculty, and administrators about pregame tailgate parties at a Kentucky regional university | |
| Steve Shih-Chia Chen, Stephanie Teater, Brian Whitaker |
| Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians | |
| Eric C. Schwarz, Dallas Branch |
| Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude towards the Sponsored Event | |
| Luke Lunhua Mao, James J. Zhang |
| The five-factor consumer behavior model for intercollegiate football tickets consumption | |
| Jennifer Y. Mak, Siu Yin Cheung |
| The Influence of Core Service Quality and Peripheral Service Quality on Behavioral Intentions: Mediating Effect of Perceived Value | |
| Kevin K Byon, James J Zhang |
| 2009-10 NBA Season - How has the Marketing of Tickets Changed? | |
| Ron Dick |
| NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation | |
| John M Lanasa, Steve Greenberg |
| A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations | |
| Dorene Ciletti, Ryan Luchs, John Lanasa, Diane Ramos |
| Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis | |
| Sophia D Min, Luke Lunhua Mao, James J Zhang, Charles E Byrd, Liyan Jin |
| Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics | |
| Jason Daniel Reese, Gregg Bennett |
| The Path of Fandom | |
| Brandon Brown, Gregg Bennett |
| Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea | |
| Sophia D Min, James J Zhang, Chong Kim, Minkil Kim, Daehyun Kim |
| Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery | |
| Hai Li, Luke Lunhua Mao, James J. Zhang |
Supply Chain Management/International Marketing/Business to Business Marketing
| CULTURAL SIMILARITY BIAS IN AN INTERNATIONAL SERVICE CONTEXT: EVIDENCE FROM THREE COUNTRIES | |
| Ed Bruning |
Panels and Special Sessions (Not Peer Reviewed)
| Price dispersion in the airline industry: A conceptual framework and empirical analysis | |
| Edward D. Gailey |
| Predictive Analytics and Soft Skills: Are We Preparing Business Students for Real Job Requirements? | |
| Michael Latta |
| Athletic Foundation Membership: Marketing to local constituencies | |
| James W Satterfield, Edna Martinez, Adam McFarlane, April Flint, Tony F Franklin, Jennifer Horace, Mike Godfrey |
| Blending Theory and Practice: Increasing Collaboration and Relevance | |
| Michael McCall |
| The Costs and Benefits of AACSB Accreditation | |
| Tulay Girard, Ph.D., Meral Anitsal, David Burns, Michael Latta, Mike McCall, John Lanasa |
| Promoting Tai Chi to the American People: A Marketing Perspective | |
| James Jianhui Zhang, Minkil Kim, Luke Lunhua Mao |
All conference content on this website is Copyright 2009-2013 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2009-2013 Hilton Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes and Copyright 2012 - 2013 Charleston Harbor Resort and Marina.
This work is licensed under a Creative Commons Attribution 3.0 License.