Browse Title Index


 
Scheduled Conference Title
 
Association of Marketing Theory and Practice 2010 A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards Abstract
Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman
 
Association of Marketing Theory and Practice 2010 A Fighting Chance: The Struggle of a Historically Black College Athletic Program Abstract
James W Satterfield
 
Association of Marketing Theory and Practice 2010 A little bit of service...pays off Abstract
Christine A Lai
 
Association of Marketing Theory and Practice 2010 A Logo Selection Method Abstract
Tulay Girard, Michelle N. Pope
 
Association of Marketing Theory and Practice 2010 A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES Abstract
Alan David Lish
 
Association of Marketing Theory and Practice 2010 A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA Abstract
Kyuho Lee, Melih Madanoglu, Jae -Youn Ko
 
Association of Marketing Theory and Practice 2010 A Tale of Two Worlds: A Second Life for Higher Education? Abstract
Daniel DeMaiolo, Donna Marie Walsh
 
Association of Marketing Theory and Practice 2010 AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE Abstract
Rick Mathisen, Tom Miller
 
Association of Marketing Theory and Practice 2010 Are Nonprofits Choosing the Right Type of Website Abstract
Dave McMahon, Samuel Seaman
 
Association of Marketing Theory and Practice 2010 Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample Abstract
Richard Michael Southall
 
Association of Marketing Theory and Practice 2010 AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA Abstract
Julie M. Pharr
 
Association of Marketing Theory and Practice 2010 ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE Abstract
Sam Fullerton, Larry Neale
 
Association of Marketing Theory and Practice 2010 AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY? Abstract
Edward Kasabov
 
Association of Marketing Theory and Practice 2010 Brand Engagement and Consumer Innovativeness Abstract
Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny
 
Association of Marketing Theory and Practice 2010 BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT Abstract
Nancy Coulmas, Mark D Law
 
Association of Marketing Theory and Practice 2010 BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR Abstract
Anne Marie Klein
 
Association of Marketing Theory and Practice 2010 BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION Abstract
Nancy Lawrence Bush
 
Association of Marketing Theory and Practice 2010 BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION Abstract
Susan S Carley, Randy S Stuart, M.P. Dailey
 
Association of Marketing Theory and Practice 2010 College Students's Choice Criteria of Retail Banks Abstract
Charles Blankson, Trang P Tran
 
Association of Marketing Theory and Practice 2010 COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS Abstract
Steve Shih-Chia Chen, Jennifer Mak
 
Association of Marketing Theory and Practice 2010 CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE Abstract
Edward Kasabov
 
Association of Marketing Theory and Practice 2010 DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP Abstract
Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd
 
Association of Marketing Theory and Practice 2010 Dimensions of Event Quality Associated with High School Football Games: Scale Development Abstract
Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang
 
Association of Marketing Theory and Practice 2010 Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship? Abstract
Ed Bruning
 
Association of Marketing Theory and Practice 2010 Effectiveness of Price Bundling in an Entertainment Setting Abstract
Raj Arora, Charles R Stoner
 
Association of Marketing Theory and Practice 2010 Ethical Decision-Making of Business Students: A Field Observation Abstract
Cynthia Rodriguez Cano, Doreen Sams
 
Association of Marketing Theory and Practice 2010 ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL Abstract
David J Burns
 
Association of Marketing Theory and Practice 2010 Evidence of Sustainability Communication in Major League Baseball: A Website Analysis Abstract
Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou
 
Association of Marketing Theory and Practice 2010 Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate Abstract
Renee J. Fontenot
 
Association of Marketing Theory and Practice 2010 EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS Abstract
Rick Mathisen, Mike Musante
 
Association of Marketing Theory and Practice 2010 Fitting X-bar Chart to the Traditional Transaction Surveys Analysis Abstract
Usama Ahmed Saleh
 
Association of Marketing Theory and Practice 2010 GIFT CARDS AND GIFT GIVING: RESEARCH NOTES FROM THE FIELD Abstract
M. Meral Anitsal, Ismet Anitsal, Sara E. Taylor
 
Association of Marketing Theory and Practice 2010 Identifying Potential Student Blood Donors by Personality Traits Abstract
Harold J. Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, Ryan Slanley
 
Association of Marketing Theory and Practice 2010 Implementing the Customer Relationship Paradigm in Sports Marketing Abstract
Lynn W. McGee
 
Association of Marketing Theory and Practice 2010 Implications of Contemporary Leadership Models on Sales Management Abstract
Ellen Marie Raineri
 
Association of Marketing Theory and Practice 2010 Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously Abstract
Henrik Blomgren
 
Association of Marketing Theory and Practice 2010 LOYALTY CARDS: A REVIEW OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH Abstract
David J Burns
 
Association of Marketing Theory and Practice 2010 MARKETING PART-TIME MBA PROGRAMS: UNDERSTANDING THE NEED FOR AND DIMENSIONS OF FLEXIBILITY Abstract
Lynn Christine Dailey
 
Association of Marketing Theory and Practice 2010 Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects Abstract
James W Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey
 
Association of Marketing Theory and Practice 2010 Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective Abstract
Harash J. Sachdev, G. Russell Merz
 
Association of Marketing Theory and Practice 2010 Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago Abstract
Mohammed Yahya Rawwas
 
Association of Marketing Theory and Practice 2010 PRACTITIONER IMPLICATIONS ON SAMPLE FRAME FOR SINGLE LANGUAGE PRODUCTS Abstract
Joe Schwartz
 
Association of Marketing Theory and Practice 2010 PREPARATION FOR AN INTERNATIONAL SPORT EVENT: THE PROMOTIONAL STRATEGIES OF 2009 KAOHSIUNG WORLD GAMES Abstract
Steve Shih-Chia Chen, Ron Dick, Ashley McNabb, Ying-chu Tseng
 
Association of Marketing Theory and Practice 2010 PRISONER RECIDIVISM: A QUESTION FOR SOCIAL MARKETING Abstract
Joseph R Stasio
 
Association of Marketing Theory and Practice 2010 Product Placement and its Influence on Children Abstract
Simon Hudson, Charlene Elliott
 
Association of Marketing Theory and Practice 2010 Projecting Integrity: Online Branding for Nonprofits Abstract
Lisa W Witzig, Ph.D., Perry Haan, DBA
 
Association of Marketing Theory and Practice 2010 PROVIDER AND CUSTOMER RESPONSE TO THE SERVICE ENVIRONMENT: A FIELD EXPERIMENT Abstract
Kendra Fowler, Eileen Bridges
 
Association of Marketing Theory and Practice 2010 PROVIDING CONSISTENT SERVICE AT THE CONCESSIONS STAND: A POTENTIAL PROBLEM Abstract
Mark Nagel
 
Association of Marketing Theory and Practice 2010 Rebates and Reward Programs: Conflicting Drivers Abstract
Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis
 
Association of Marketing Theory and Practice 2010 Retail Prejudice: Does Marketplace Color Really Matter? Abstract
Sacha Joseph-Mathews
 
Association of Marketing Theory and Practice 2010 Retiring Workers Could Present a Problem for Marketers, Even in a Recession Abstract
Eileen Weisenbach-Keller, Doris Shaw
 
Association of Marketing Theory and Practice 2010 REVOLUTIONIZING THE MARKET: ELECTRONIC BRANDING STRATEGIES WITHIN NCAA FBS ATHLETIC DEPARTMENTS Abstract
Coyte G Cooper, Richard Michael Southall, Matthew Cooper
 
Association of Marketing Theory and Practice 2010 SAMPLE FRAMES VS. DATA QUALITY: WHEN RESEARCH PANELS ARE FROM A CLIENT AND A RESEARCH FIRM Abstract
Michael Latta
 
Association of Marketing Theory and Practice 2010 Self-Efficacy and its Relation to Sales Outcomes Abstract
Charles E. Pettijohn, Allen Schaefer
 
Association of Marketing Theory and Practice 2010 Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course Abstract
Doris Shaw
 
Association of Marketing Theory and Practice 2010 Spirituality: A Multidimentional Construct and Its Implications for Marketing Abstract
Emna Zouari
 
Association of Marketing Theory and Practice 2010 Sporting Change: Greening the Ballpark Abstract
Steve Greenberg, Anthony Taormina, Robert Sroufe
 
Association of Marketing Theory and Practice 2010 STUDENT EVALUATIONS OF ACADEMIC INTEGRITY AND BUSINESS BEHAVIORS IN PRIVATE AND PUBLIC UNIVERSITIES Abstract
Stephen Batory, Anne Heineman Batory, Dean Frear
 
Association of Marketing Theory and Practice 2010 SUCCESSFUL STRATEGISING THROUGH CUSTOMER EXCLUSION Abstract
Edward Kasabov, Alex Warlow
 
Association of Marketing Theory and Practice 2010 The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale Abstract
Cynthia E Anderson, Jane M Reid, Mark F Toncar
 
Association of Marketing Theory and Practice 2010 THE EFFECT OF ACCULTURATION ON FRANCHISE RELATIONSHIPS Abstract
Sally Baalbaki
 
Association of Marketing Theory and Practice 2010 THE EFFECT OF CULTURE ON CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING Abstract
Atefeh Yazdanparast
 
Association of Marketing Theory and Practice 2010 The Evolving Role and Responsibilities of IS Managers in Logistics Abstract
Stephen LeMay, Dave McMahon, Jeffrey Periatt, Jon Carr
 
Association of Marketing Theory and Practice 2010 The Impacts of Contextual Cues on the Effects of Brand Extension Abstract
Bob Wu, Joseph W. Chang
 
Association of Marketing Theory and Practice 2010 THE INFLUENCE OF INCREASING TRANSACTION PRICE TO FACILITATE DIRECT CHARITABLE CONTRIBUTION ON CONSUMER PRODUCT CHOICE Abstract
Michael Levens
 
Association of Marketing Theory and Practice 2010 THE LIFEBLOOD MODEL: THE POWER OF TRUST IN E-COMMERCE COMMUNICATION Abstract
Miles Clinton Coleman
 
Association of Marketing Theory and Practice 2010 The Lighter Side of Darkness: B-School Management and Succession Abstract
Lydia A McKinley-Floyd, Melvin T Stith
 
Association of Marketing Theory and Practice 2010 THE NEXUS OF PAYROLL, PERFORMANCE, TICKET PRICES, AND ATTENDANCE IN MLB Abstract
Sam Fullerton
 
Association of Marketing Theory and Practice 2010 THE PERKS AND PROBLEMS OF BEING DEPARTMENT CHAIR Abstract
David J Burns, Stephen Batory, John Lanasa, Chris Manolis
 
Association of Marketing Theory and Practice 2010 The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime Abstract
May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, Alyssa Rodrigo
 
Association of Marketing Theory and Practice 2010 The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken Abstract
Mary F. Mobley, Michael C. Mobley
 
Association of Marketing Theory and Practice 2010 The Role of Cognitive Dissonance in a Service Setting Abstract
Young (Sally) K Kim
 
Association of Marketing Theory and Practice 2010 THE ROLE OF RECOVERY MARKETING TO RECAPTURE A SPORT MARKET OVER THE PAST DECADE: FROM TRAVEL AND TOURISM TO PROFESSIONAL AND AMATEUR SPORT BUSINESS Abstract
Eric C. Schwarz
 
Association of Marketing Theory and Practice 2010 The Role of Trust in Today’s Extended Enterprise Abstract
Ken Saban, Michaela Ann Noakes
 
Association of Marketing Theory and Practice 2010 USING DIFFUSION OF INNOVATION THEORY TO HELP PREDICT THE ADOPTION OF NEW TECHNOLOGIES IN RETAILING Abstract
Richard Clodfelter
 
Association of Marketing Theory and Practice 2010 UTILIZING THE INNOVATIVE LEADERSHIP BEHAVIOR INVENTORY AND RELATIONSHIP MARKETING AS CRITICAL ELEMENTS FOR TEACHING/LEARNING ENTREPRENEURIAL LEADERSHIP (EL) Abstract
Howard Rudd, Jr., John Clarkin, Thomas Kent, Robert J. Brinson, Sr.
 
Association of Marketing Theory and Practice 2010 Why Do Shoppers Shop? Abstract
Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark
 
Association of Marketing Theory and Practice 2010 WHY HISPANIC WOMEN WEAR WHAT THEY WEAR Abstract
Maria Gracia Inglessis
 
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