| Scheduled Conference | Title | |
| Association of Marketing Theory and Practice 2010 | A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards | Abstract |
| Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman | ||
| Association of Marketing Theory and Practice 2010 | A Fighting Chance: The Struggle of a Historically Black College Athletic Program | Abstract |
| James W Satterfield | ||
| Association of Marketing Theory and Practice 2010 | A little bit of service...pays off | Abstract |
| Christine A Lai | ||
| Association of Marketing Theory and Practice 2010 | A Logo Selection Method | Abstract |
| Tulay Girard, Michelle N. Pope | ||
| Association of Marketing Theory and Practice 2010 | A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES | Abstract |
| Alan David Lish | ||
| Association of Marketing Theory and Practice 2010 | A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA | Abstract |
| Kyuho Lee, Melih Madanoglu, Jae -Youn Ko | ||
| Association of Marketing Theory and Practice 2010 | A Tale of Two Worlds: A Second Life for Higher Education? | Abstract |
| Daniel DeMaiolo, Donna Marie Walsh | ||
| Association of Marketing Theory and Practice 2010 | AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE | Abstract |
| Rick Mathisen, Tom Miller | ||
| Association of Marketing Theory and Practice 2010 | Are Nonprofits Choosing the Right Type of Website | Abstract |
| Dave McMahon, Samuel Seaman | ||
| Association of Marketing Theory and Practice 2010 | Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample | Abstract |
| Richard Michael Southall | ||
| Association of Marketing Theory and Practice 2010 | AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA | Abstract |
| Julie M. Pharr | ||
| Association of Marketing Theory and Practice 2010 | ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE | Abstract |
| Sam Fullerton, Larry Neale | ||
| Association of Marketing Theory and Practice 2010 | AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY? | Abstract |
| Edward Kasabov | ||
| Association of Marketing Theory and Practice 2010 | Brand Engagement and Consumer Innovativeness | Abstract |
| Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny | ||
| Association of Marketing Theory and Practice 2010 | BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT | Abstract |
| Nancy Coulmas, Mark D Law | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR | Abstract |
| Anne Marie Klein | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION | Abstract |
| Nancy Lawrence Bush | ||
| Association of Marketing Theory and Practice 2010 | BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION | Abstract |
| Susan S Carley, Randy S Stuart, M.P. Dailey | ||
| Association of Marketing Theory and Practice 2010 | College Students's Choice Criteria of Retail Banks | Abstract |
| Charles Blankson, Trang P Tran | ||
| Association of Marketing Theory and Practice 2010 | COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS | Abstract |
| Steve Shih-Chia Chen, Jennifer Mak | ||
| Association of Marketing Theory and Practice 2010 | CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE | Abstract |
| Edward Kasabov | ||
| Association of Marketing Theory and Practice 2010 | DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP | Abstract |
| Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd | ||
| Association of Marketing Theory and Practice 2010 | Dimensions of Event Quality Associated with High School Football Games: Scale Development | Abstract |
| Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang | ||
| Association of Marketing Theory and Practice 2010 | Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship? | Abstract |
| Ed Bruning | ||
| Association of Marketing Theory and Practice 2010 | Effectiveness of Price Bundling in an Entertainment Setting | Abstract |
| Raj Arora, Charles R Stoner | ||
| Association of Marketing Theory and Practice 2010 | Ethical Decision-Making of Business Students: A Field Observation | Abstract |
| Cynthia Rodriguez Cano, Doreen Sams | ||
| Association of Marketing Theory and Practice 2010 | ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL | Abstract |
| David J Burns | ||
| Association of Marketing Theory and Practice 2010 | Evidence of Sustainability Communication in Major League Baseball: A Website Analysis | Abstract |
| Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou | ||
| Association of Marketing Theory and Practice 2010 | Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate | Abstract |
| Renee J. Fontenot | ||
| Association of Marketing Theory and Practice 2010 | EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS | Abstract |
| Rick Mathisen, Mike Musante | ||
| Association of Marketing Theory and Practice 2010 | Fitting X-bar Chart to the Traditional Transaction Surveys Analysis | Abstract |
| Usama Ahmed Saleh | ||
| Association of Marketing Theory and Practice 2010 | GIFT CARDS AND GIFT GIVING: RESEARCH NOTES FROM THE FIELD | Abstract |
| M. Meral Anitsal, Ismet Anitsal, Sara E. Taylor | ||
| Association of Marketing Theory and Practice 2010 | Identifying Potential Student Blood Donors by Personality Traits | Abstract |
| Harold J. Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, Ryan Slanley | ||
| Association of Marketing Theory and Practice 2010 | Implementing the Customer Relationship Paradigm in Sports Marketing | Abstract |
| Lynn W. McGee | ||
| Association of Marketing Theory and Practice 2010 | Implications of Contemporary Leadership Models on Sales Management | Abstract |
| Ellen Marie Raineri | ||
| Association of Marketing Theory and Practice 2010 | Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously | Abstract |
| Henrik Blomgren | ||
| Association of Marketing Theory and Practice 2010 | LOYALTY CARDS: A REVIEW OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH | Abstract |
| David J Burns | ||
| Association of Marketing Theory and Practice 2010 | MARKETING PART-TIME MBA PROGRAMS: UNDERSTANDING THE NEED FOR AND DIMENSIONS OF FLEXIBILITY | Abstract |
| Lynn Christine Dailey | ||
| Association of Marketing Theory and Practice 2010 | Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects | Abstract |
| James W Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey | ||
| Association of Marketing Theory and Practice 2010 | Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective | Abstract |
| Harash J. Sachdev, G. Russell Merz | ||
| Association of Marketing Theory and Practice 2010 | Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago | Abstract |
| Mohammed Yahya Rawwas | ||
| Association of Marketing Theory and Practice 2010 | PRACTITIONER IMPLICATIONS ON SAMPLE FRAME FOR SINGLE LANGUAGE PRODUCTS | Abstract |
| Joe Schwartz | ||
| Association of Marketing Theory and Practice 2010 | PREPARATION FOR AN INTERNATIONAL SPORT EVENT: THE PROMOTIONAL STRATEGIES OF 2009 KAOHSIUNG WORLD GAMES | Abstract |
| Steve Shih-Chia Chen, Ron Dick, Ashley McNabb, Ying-chu Tseng | ||
| Association of Marketing Theory and Practice 2010 | PRISONER RECIDIVISM: A QUESTION FOR SOCIAL MARKETING | Abstract |
| Joseph R Stasio | ||
| Association of Marketing Theory and Practice 2010 | Product Placement and its Influence on Children | Abstract |
| Simon Hudson, Charlene Elliott | ||
| Association of Marketing Theory and Practice 2010 | Projecting Integrity: Online Branding for Nonprofits | Abstract |
| Lisa W Witzig, Ph.D., Perry Haan, DBA | ||
| Association of Marketing Theory and Practice 2010 | PROVIDER AND CUSTOMER RESPONSE TO THE SERVICE ENVIRONMENT: A FIELD EXPERIMENT | Abstract |
| Kendra Fowler, Eileen Bridges | ||
| Association of Marketing Theory and Practice 2010 | PROVIDING CONSISTENT SERVICE AT THE CONCESSIONS STAND: A POTENTIAL PROBLEM | Abstract |
| Mark Nagel | ||
| Association of Marketing Theory and Practice 2010 | Rebates and Reward Programs: Conflicting Drivers | Abstract |
| Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis | ||
| Association of Marketing Theory and Practice 2010 | Retail Prejudice: Does Marketplace Color Really Matter? | Abstract |
| Sacha Joseph-Mathews | ||
| Association of Marketing Theory and Practice 2010 | Retiring Workers Could Present a Problem for Marketers, Even in a Recession | Abstract |
| Eileen Weisenbach-Keller, Doris Shaw | ||
| Association of Marketing Theory and Practice 2010 | REVOLUTIONIZING THE MARKET: ELECTRONIC BRANDING STRATEGIES WITHIN NCAA FBS ATHLETIC DEPARTMENTS | Abstract |
| Coyte G Cooper, Richard Michael Southall, Matthew Cooper | ||
| Association of Marketing Theory and Practice 2010 | SAMPLE FRAMES VS. DATA QUALITY: WHEN RESEARCH PANELS ARE FROM A CLIENT AND A RESEARCH FIRM | Abstract |
| Michael Latta | ||
| Association of Marketing Theory and Practice 2010 | Self-Efficacy and its Relation to Sales Outcomes | Abstract |
| Charles E. Pettijohn, Allen Schaefer | ||
| Association of Marketing Theory and Practice 2010 | Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course | Abstract |
| Doris Shaw | ||
| Association of Marketing Theory and Practice 2010 | Spirituality: A Multidimentional Construct and Its Implications for Marketing | Abstract |
| Emna Zouari | ||
| Association of Marketing Theory and Practice 2010 | Sporting Change: Greening the Ballpark | Abstract |
| Steve Greenberg, Anthony Taormina, Robert Sroufe | ||
| Association of Marketing Theory and Practice 2010 | STUDENT EVALUATIONS OF ACADEMIC INTEGRITY AND BUSINESS BEHAVIORS IN PRIVATE AND PUBLIC UNIVERSITIES | Abstract |
| Stephen Batory, Anne Heineman Batory, Dean Frear | ||
| Association of Marketing Theory and Practice 2010 | SUCCESSFUL STRATEGISING THROUGH CUSTOMER EXCLUSION | Abstract |
| Edward Kasabov, Alex Warlow | ||
| Association of Marketing Theory and Practice 2010 | The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale | Abstract |
| Cynthia E Anderson, Jane M Reid, Mark F Toncar | ||
| Association of Marketing Theory and Practice 2010 | THE EFFECT OF ACCULTURATION ON FRANCHISE RELATIONSHIPS | Abstract |
| Sally Baalbaki | ||
| Association of Marketing Theory and Practice 2010 | THE EFFECT OF CULTURE ON CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING | Abstract |
| Atefeh Yazdanparast | ||
| Association of Marketing Theory and Practice 2010 | The Evolving Role and Responsibilities of IS Managers in Logistics | Abstract |
| Stephen LeMay, Dave McMahon, Jeffrey Periatt, Jon Carr | ||
| Association of Marketing Theory and Practice 2010 | The Impacts of Contextual Cues on the Effects of Brand Extension | Abstract |
| Bob Wu, Joseph W. Chang | ||
| Association of Marketing Theory and Practice 2010 | THE INFLUENCE OF INCREASING TRANSACTION PRICE TO FACILITATE DIRECT CHARITABLE CONTRIBUTION ON CONSUMER PRODUCT CHOICE | Abstract |
| Michael Levens | ||
| Association of Marketing Theory and Practice 2010 | THE LIFEBLOOD MODEL: THE POWER OF TRUST IN E-COMMERCE COMMUNICATION | Abstract |
| Miles Clinton Coleman | ||
| Association of Marketing Theory and Practice 2010 | The Lighter Side of Darkness: B-School Management and Succession | Abstract |
| Lydia A McKinley-Floyd, Melvin T Stith | ||
| Association of Marketing Theory and Practice 2010 | THE NEXUS OF PAYROLL, PERFORMANCE, TICKET PRICES, AND ATTENDANCE IN MLB | Abstract |
| Sam Fullerton | ||
| Association of Marketing Theory and Practice 2010 | THE PERKS AND PROBLEMS OF BEING DEPARTMENT CHAIR | Abstract |
| David J Burns, Stephen Batory, John Lanasa, Chris Manolis | ||
| Association of Marketing Theory and Practice 2010 | The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime | Abstract |
| May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, Alyssa Rodrigo | ||
| Association of Marketing Theory and Practice 2010 | The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken | Abstract |
| Mary F. Mobley, Michael C. Mobley | ||
| Association of Marketing Theory and Practice 2010 | The Role of Cognitive Dissonance in a Service Setting | Abstract |
| Young (Sally) K Kim | ||
| Association of Marketing Theory and Practice 2010 | THE ROLE OF RECOVERY MARKETING TO RECAPTURE A SPORT MARKET OVER THE PAST DECADE: FROM TRAVEL AND TOURISM TO PROFESSIONAL AND AMATEUR SPORT BUSINESS | Abstract |
| Eric C. Schwarz | ||
| Association of Marketing Theory and Practice 2010 | The Role of Trust in Today’s Extended Enterprise | Abstract |
| Ken Saban, Michaela Ann Noakes | ||
| Association of Marketing Theory and Practice 2010 | USING DIFFUSION OF INNOVATION THEORY TO HELP PREDICT THE ADOPTION OF NEW TECHNOLOGIES IN RETAILING | Abstract |
| Richard Clodfelter | ||
| Association of Marketing Theory and Practice 2010 | UTILIZING THE INNOVATIVE LEADERSHIP BEHAVIOR INVENTORY AND RELATIONSHIP MARKETING AS CRITICAL ELEMENTS FOR TEACHING/LEARNING ENTREPRENEURIAL LEADERSHIP (EL) | Abstract |
| Howard Rudd, Jr., John Clarkin, Thomas Kent, Robert J. Brinson, Sr. | ||
| Association of Marketing Theory and Practice 2010 | Why Do Shoppers Shop? | Abstract |
| Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark | ||
| Association of Marketing Theory and Practice 2010 | WHY HISPANIC WOMEN WEAR WHAT THEY WEAR | Abstract |
| Maria Gracia Inglessis | ||
| 1 - 78 of 78 Items | ||
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