Coleman, Miles Clinton, Sacramento State University, Sacramento, United States
-
Association of Marketing Theory and Practice 2010 - Internet Marketing/Interactive Marketing/Mobile Marketing/Direct Marketing
THE LIFEBLOOD MODEL: THE POWER OF TRUST IN E-COMMERCE COMMUNICATION
Abstract
All conference content on this website is Copyright 2009-2014 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2009-2014 Hilton Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes and Copyright 2012 - 2013 Charleston Harbor Resort and Marina.
This work is licensed under a Creative Commons Attribution 3.0 License.