Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing
Papers are encouraged on a broad range of cross-cultural and small business marketing issues. Topics include, but are not limited to: cultural influences on contemporary marketing, cross-cultural consumer behavior, cross-cultural marketing practices, unique challenges of integrated marketing for small businesses, regional marketing issues, and special marketing problems of entrepreneurs/small businesses.
Directors- Clinton Amos, Augusta State University
 Open Submissions |
Peer Reviewed |
Internet Marketing/Interactive Marketing/Mobile Marketing/Direct Marketing
All papers pertaining to any aspect of electronic marketing, e-commerce, web design, interactive and direct marketing, social media and mobile marketing are encouraged.
Directors- Tulay Girard, Penn State Altoona
| Open Submissions |
Peer Reviewed |
Marketing Education/The Dynamic Business School Environment
Papers are welcome pertaining to any aspect of marketing education or changes in business school management.
Directors- Mark Toncar, Youngstown State University
| Open Submissions |
Peer Reviewed |
Marketing Management/Strategy/Branding
Papers are encouraged that deal with any aspect of strategy, marketing management, or branding.
Directors- Mike Musante, Springfield College
| Open Submissions |
Peer Reviewed |
Market Research/Demographics/Consumer Behavior
Papers pertaining to any aspect of demographics, consumer behavior or marketing research are encouraged.
Directors- Robert Yeh, SUNY-Institute of Technology at Utica
| Open Submissions |
Peer Reviewed |
Promotion/Retailing/Sales/Sales Management
All papers pertaining to the general topic of promotion, retailing, sales or sales management.
Directors- Leisa Flynn, University of Southern Mississippi
| Open Submissions |
Peer Reviewed |
Service Marketing/Non Profit Marketing/Ethics
Papers pertaining to any aspect of services, nonprofit marketing, and ethics are encouraged.
Directors- Carol Bruneau, The University of Montana
- Rick Mathisen, Kennesaw State University
| Open Submissions |
Peer Reviewed |
Sports Marketing
Papers are being accepted in sports marketing and/or management with an emphasis on sales, sponsorship, ticketing, organizational structure, advertising, public relations, sustainability, and communications focusing on professional and or university athletics, sports suppliers, retailers, and the media.
Directors- Ron Dick, Duquesne University
- John Lanasa, Duquesne University
| Open Submissions |
Peer Reviewed |
Supply Chain Management/International Marketing/Business to Business Marketing
All papers pertaining to the art of managing the flow of products from the sources of materials to the user of the end products. Also marketing to businesses and international customers.
Directors- Ken Saban, Duquesne University
| Open Submissions |
Peer Reviewed |
Panels and Special Sessions (Not Peer Reviewed)
This track consists of panel discussions and special sessions that are not peer reviewed. Abstracts of the session must be submitted to the Track Director to be considered for the conference.
Directors- Morgan Miles, Georgia Southern University
| Open Submissions |
 Peer Reviewed |
General Papers
Papers may be submitted to this track if author(s) are unsure which of the other tracks would be best for the paper. The Track Director may assign a paper to an existing track or have the paper reviewed in the General Track.
Directors- Rick Mathisen, Kennesaw State University
| Open Submissions |
Peer Reviewed |
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