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Home > Association of Marketing Theory and Practice > Association of Marketing Theory and Practice 2010 > Schedule

• » Conference Locations
• » Conference Schedule

Conference Locations

• Hilton Ocean Front Resort

  • Shorehouse
  • Captain's Galley
  • Courtyard
  • Promenade 8
  • Promenade 7
  • Promenade 6
  • Promenade 5

Conference Schedule

03-25-2010

08:00 AM

• MARKETING PART-TIME MBA PROGRAMS: UNDERSTANDING THE NEED FOR AND DIMENSIONS OF FLEXIBILITY
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• PREPARATION FOR AN INTERNATIONAL SPORT EVENT: THE PROMOTIONAL STRATEGIES OF 2009 KAOHSIUNG WORLD GAMES
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• THE INFLUENCE OF INCREASING TRANSACTION PRICE TO FACILITATE DIRECT CHARITABLE CONTRIBUTION ON CONSUMER PRODUCT CHOICE
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Effectiveness of Price Bundling in an Entertainment Setting
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Projecting Integrity: Online Branding for Nonprofits
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• PROVIDING CONSISTENT SERVICE AT THE CONCESSIONS STAND: A POTENTIAL PROBLEM
  Building: Hilton Ocean Front Resort
  Room: Promenade 8

09:30 AM

• Evidence of Sustainability Communication in Major League Baseball: A Website Analysis
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• SAMPLE FRAMES VS. DATA QUALITY: WHEN RESEARCH PANELS ARE FROM A CLIENT AND A RESEARCH FIRM
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Product Placement and its Influence on Children
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Brand Engagement and Consumer Innovativeness
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• Fitting X-bar Chart to the Traditional Transaction Surveys Analysis
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• THE ROLE OF RECOVERY MARKETING TO RECAPTURE A SPORT MARKET OVER THE PAST DECADE: FROM TRAVEL AND TOURISM TO PROFESSIONAL AND AMATEUR SPORT BUSINESS
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• A Logo Selection Method
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• Sporting Change: Greening the Ballpark
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• Spirituality: A Multidimentional Construct and Its Implications for Marketing
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• GIFT CARDS AND GIFT GIVING: RESEARCH NOTES FROM THE FIELD
  Building: Hilton Ocean Front Resort
  Room: Promenade 6

11:00 AM

• LOYALTY CARDS: A REVIEW OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Implications of Contemporary Leadership Models on Sales Management
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• THE EFFECT OF ACCULTURATION ON FRANCHISE RELATIONSHIPS
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship?
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• The Role of Trust in Today’s Extended Enterprise
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• A Fighting Chance: The Struggle of a Historically Black College Athletic Program
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• Dimensions of Event Quality Associated with High School Football Games: Scale Development
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• USING DIFFUSION OF INNOVATION THEORY TO HELP PREDICT THE ADOPTION OF NEW TECHNOLOGIES IN RETAILING
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• A little bit of service...pays off
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course
  Building: Hilton Ocean Front Resort
  Room: Promenade 6

03-26-2010

08:00 AM

• AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• SUCCESSFUL STRATEGISING THROUGH CUSTOMER EXCLUSION
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• PRACTITIONER IMPLICATIONS ON SAMPLE FRAME FOR SINGLE LANGUAGE PRODUCTS
  Building: Hilton Ocean Front Resort
  Room: Promenade 6

09:30 AM

• The Impacts of Contextual Cues on the Effects of Brand Extension
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• The Lighter Side of Darkness: B-School Management and Succession
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• College Students's Choice Criteria of Retail Banks
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Why Do Shoppers Shop?
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• STUDENT EVALUATIONS OF ACADEMIC INTEGRITY AND BUSINESS BEHAVIORS IN PRIVATE AND PUBLIC UNIVERSITIES
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• Ethical Decision-Making of Business Students: A Field Observation
  Building: Hilton Ocean Front Resort
  Room: Promenade 8

11:00 AM

• Implementing the Customer Relationship Paradigm in Sports Marketing
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• Rebates and Reward Programs: Conflicting Drivers
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• REVOLUTIONIZING THE MARKET: ELECTRONIC BRANDING STRATEGIES WITHIN NCAA FBS ATHLETIC DEPARTMENTS
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• PRISONER RECIDIVISM: A QUESTION FOR SOCIAL MARKETING
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• THE NEXUS OF PAYROLL, PERFORMANCE, TICKET PRICES, AND ATTENDANCE IN MLB
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• Identifying Potential Student Blood Donors by Personality Traits
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• Self-Efficacy and its Relation to Sales Outcomes
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Are Nonprofits Choosing the Right Type of Website
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• The Role of Cognitive Dissonance in a Service Setting
  Building: Hilton Ocean Front Resort
  Room: Promenade 8

03-27-2010

09:00 AM

• THE PERKS AND PROBLEMS OF BEING DEPARTMENT CHAIR
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• PROVIDER AND CUSTOMER RESPONSE TO THE SERVICE ENVIRONMENT: A FIELD EXPERIMENT
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• WHY HISPANIC WOMEN WEAR WHAT THEY WEAR
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• A Tale of Two Worlds: A Second Life for Higher Education?
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• UTILIZING THE INNOVATIVE LEADERSHIP BEHAVIOR INVENTORY AND RELATIONSHIP MARKETING AS CRITICAL ELEMENTS FOR TEACHING/LEARNING ENTREPRENEURIAL LEADERSHIP (EL)
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Retail Prejudice: Does Marketplace Color Really Matter?
  Building: Hilton Ocean Front Resort
  Room: Promenade 8

10:30 AM

• AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY?
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• The Evolving Role and Responsibilities of IS Managers in Logistics
  Building: Hilton Ocean Front Resort
  Room: Promenade 6
• BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• THE LIFEBLOOD MODEL: THE POWER OF TRUST IN E-COMMERCE COMMUNICATION
  Building: Hilton Ocean Front Resort
  Room: Promenade 5
• THE EFFECT OF CULTURE ON CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING
  Building: Hilton Ocean Front Resort
  Room: Promenade 7
• Retiring Workers Could Present a Problem for Marketers, Even in a Recession
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE
  Building: Hilton Ocean Front Resort
  Room: Promenade 8
• DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP
  Building: Hilton Ocean Front Resort
  Room: Promenade 5

03-24-2010

06:00 PM

• Early Bird Reception

03-25-2010

07:00 AM

• SEM Workshop First Session - Promenade 5: 

  SEM Workshop conducted by Joe Hair. You must register for this. No fee is necessary.

12:30 PM

• AMTP Golf Tournament - Robber's Row Golf Course, Port Royal Plantation: 

  Our annual tournament will be on Thursday afternoon. First tee time 12:48 PM. Fee is $65 (all inclusive) payable on arrival at the course.

  John Lanasa and Jim Randall are making the arrangements.

06:30 PM

• Members Reception: Open to all registered conference participants.

03-26-2010

07:00 AM

• SEM Seminar Second Session - Promenade 5: This is the second session of the SEM Seminar. Participants must attend both sessions.

12:30 PM

• Annual Luncheon and Business Meeting: Announcement of Best in Track and Best in Conference Papers.

06:30 PM

• Annual Friday Dinner and Social Gathering: Our signature event featuring special servings.

All conference content on this website is Copyright 2009-2011 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2009-2010 Hilton Oceanfront Resort and Copyright 2010-2011 Edgewater Beach Resort.

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