Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing
| BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR | |
| Anne Marie Klein |
| THE EFFECT OF CULTURE ON CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING | |
| Atefeh Yazdanparast |
Internet Marketing/Interactive Marketing/Mobile Marketing/Direct Marketing
| AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY? | |
| Edward Kasabov |
| THE LIFEBLOOD MODEL: THE POWER OF TRUST IN E-COMMERCE COMMUNICATION | |
| Miles Clinton Coleman |
| DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP | |
| Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd |
Marketing Education/The Dynamic Business School Environment
| MARKETING PART-TIME MBA PROGRAMS: UNDERSTANDING THE NEED FOR AND DIMENSIONS OF FLEXIBILITY | |
| Lynn Christine Dailey |
| Ethical Decision-Making of Business Students: A Field Observation | |
| Cynthia Rodriguez Cano, Doreen Sams |
| The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale | |
| Cynthia E Anderson, Jane M Reid, Mark F Toncar |
| CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE | |
| Edward Kasabov |
| BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION | |
| Susan S Carley, Randy S Stuart, M.P. Dailey |
| A little bit of service...pays off | |
| Christine A Lai |
| STUDENT EVALUATIONS OF ACADEMIC INTEGRITY AND BUSINESS BEHAVIORS IN PRIVATE AND PUBLIC UNIVERSITIES | |
| Stephen Batory, Anne Heineman Batory, Dean Frear |
| Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course | |
| Doris Shaw |
| A Tale of Two Worlds: A Second Life for Higher Education? | |
| Daniel DeMaiolo, Donna Marie Walsh |
| UTILIZING THE INNOVATIVE LEADERSHIP BEHAVIOR INVENTORY AND RELATIONSHIP MARKETING AS CRITICAL ELEMENTS FOR TEACHING/LEARNING ENTREPRENEURIAL LEADERSHIP (EL) | |
| Howard Rudd, Jr., John Clarkin, Thomas Kent, Robert J. Brinson, Sr. |
| Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate | |
| Renee J. Fontenot |
Marketing Management/Strategy/Branding
| SUCCESSFUL STRATEGISING THROUGH CUSTOMER EXCLUSION | |
| Edward Kasabov, Alex Warlow |
| Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago | |
| Mohammed Yahya Rawwas |
| Retiring Workers Could Present a Problem for Marketers, Even in a Recession | |
| Eileen Weisenbach-Keller, Doris Shaw |
| BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT | |
| Nancy Coulmas, Mark D Law |
| A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES | |
| Alan David Lish |
| AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE | |
| Rick Mathisen, Tom Miller |
| EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS | |
| Rick Mathisen, Mike Musante |
Market Research/Demographics/Consumer Behavior
| SAMPLE FRAMES VS. DATA QUALITY: WHEN RESEARCH PANELS ARE FROM A CLIENT AND A RESEARCH FIRM | |
| Michael Latta |
| Spirituality: A Multidimentional Construct and Its Implications for Marketing | |
| Emna Zouari |
| BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION | |
| Nancy Lawrence Bush |
| Product Placement and its Influence on Children | |
| Simon Hudson, Charlene Elliott |
| Brand Engagement and Consumer Innovativeness | |
| Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny |
| A Logo Selection Method | |
| Tulay Girard, Michelle N. Pope |
| Fitting X-bar Chart to the Traditional Transaction Surveys Analysis | |
| Usama Ahmed Saleh |
| The Impacts of Contextual Cues on the Effects of Brand Extension | |
| Bob Wu, Joseph W. Chang |
| PRACTITIONER IMPLICATIONS ON SAMPLE FRAME FOR SINGLE LANGUAGE PRODUCTS | |
| Joe Schwartz |
| Why Do Shoppers Shop? | |
| Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark |
| GIFT CARDS AND GIFT GIVING: RESEARCH NOTES FROM THE FIELD | |
| M. Meral Anitsal, Ismet Anitsal, Sara E. Taylor |
Promotion/Retailing/Sales/Sales Management
| PROVIDER AND CUSTOMER RESPONSE TO THE SERVICE ENVIRONMENT: A FIELD EXPERIMENT | |
| Kendra Fowler, Eileen Bridges |
| Rebates and Reward Programs: Conflicting Drivers | |
| Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis |
| A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards | |
| Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman |
| WHY HISPANIC WOMEN WEAR WHAT THEY WEAR | |
| Maria Gracia Inglessis |
| LOYALTY CARDS: A REVIEW OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH | |
| David J Burns |
| Self-Efficacy and its Relation to Sales Outcomes | |
| Charles E. Pettijohn, Allen Schaefer |
| Implications of Contemporary Leadership Models on Sales Management | |
| Ellen Marie Raineri |
| USING DIFFUSION OF INNOVATION THEORY TO HELP PREDICT THE ADOPTION OF NEW TECHNOLOGIES IN RETAILING | |
| Richard Clodfelter |
| Retail Prejudice: Does Marketplace Color Really Matter? | |
| Sacha Joseph-Mathews |
Service Marketing/Non Profit Marketing/Ethics
| AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA | |
| Julie M. Pharr |
| THE INFLUENCE OF INCREASING TRANSACTION PRICE TO FACILITATE DIRECT CHARITABLE CONTRIBUTION ON CONSUMER PRODUCT CHOICE | |
| Michael Levens |
| Effectiveness of Price Bundling in an Entertainment Setting | |
| Raj Arora, Charles R Stoner |
| ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL | |
| David J Burns |
| College Students's Choice Criteria of Retail Banks | |
| Charles Blankson, Trang P Tran |
| Are Nonprofits Choosing the Right Type of Website | |
| Dave McMahon, Samuel Seaman |
| PRISONER RECIDIVISM: A QUESTION FOR SOCIAL MARKETING | |
| Joseph R Stasio |
| Projecting Integrity: Online Branding for Nonprofits | |
| Lisa W Witzig, Ph.D., Perry Haan, DBA |
| ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE | |
| Sam Fullerton, Larry Neale |
| Identifying Potential Student Blood Donors by Personality Traits | |
| Harold J. Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, Ryan Slanley |
| The Role of Cognitive Dissonance in a Service Setting | |
| Young (Sally) K Kim |
Sports Marketing
| PREPARATION FOR AN INTERNATIONAL SPORT EVENT: THE PROMOTIONAL STRATEGIES OF 2009 KAOHSIUNG WORLD GAMES | |
| Steve Shih-Chia Chen, Ron Dick, Ashley McNabb, Ying-chu Tseng |
| Implementing the Customer Relationship Paradigm in Sports Marketing | |
| Lynn W. McGee |
| Evidence of Sustainability Communication in Major League Baseball: A Website Analysis | |
| Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou |
| COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS | |
| Steve Shih-Chia Chen, Jennifer Mak |
| REVOLUTIONIZING THE MARKET: ELECTRONIC BRANDING STRATEGIES WITHIN NCAA FBS ATHLETIC DEPARTMENTS | |
| Coyte G Cooper, Richard Michael Southall, Matthew Cooper |
| THE NEXUS OF PAYROLL, PERFORMANCE, TICKET PRICES, AND ATTENDANCE IN MLB | |
| Sam Fullerton |
| A Fighting Chance: The Struggle of a Historically Black College Athletic Program | |
| James W Satterfield |
| THE ROLE OF RECOVERY MARKETING TO RECAPTURE A SPORT MARKET OVER THE PAST DECADE: FROM TRAVEL AND TOURISM TO PROFESSIONAL AND AMATEUR SPORT BUSINESS | |
| Eric C. Schwarz |
| The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime | |
| May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, Alyssa Rodrigo |
| Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample | |
| Richard Michael Southall |
| Dimensions of Event Quality Associated with High School Football Games: Scale Development | |
| Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang |
| PROVIDING CONSISTENT SERVICE AT THE CONCESSIONS STAND: A POTENTIAL PROBLEM | |
| Mark Nagel |
| Sporting Change: Greening the Ballpark | |
| Steve Greenberg, Anthony Taormina, Robert Sroufe |
Supply Chain Management/International Marketing/Business to Business Marketing
| Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously | |
| Henrik Blomgren |
| THE EFFECT OF ACCULTURATION ON FRANCHISE RELATIONSHIPS | |
| Sally Baalbaki |
| A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA | |
| Kyuho Lee, Melih Madanoglu, Jae -Youn Ko |
| Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship? | |
| Ed Bruning |
| The Role of Trust in Today’s Extended Enterprise | |
| Ken Saban, Michaela Ann Noakes |
| The Evolving Role and Responsibilities of IS Managers in Logistics | |
| Stephen LeMay, Dave McMahon, Jeffrey Periatt, Jon Carr |
| Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective | |
| Harash J. Sachdev, G. Russell Merz |
Panels and Special Sessions (Not Peer Reviewed)
| THE PERKS AND PROBLEMS OF BEING DEPARTMENT CHAIR | |
| David J Burns, Stephen Batory, John Lanasa, Chris Manolis |
| The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken | |
| Mary F. Mobley, Michael C. Mobley |
| The Lighter Side of Darkness: B-School Management and Succession | |
| Lydia A McKinley-Floyd, Melvin T Stith |
| Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects | |
| James W Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey |
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