Papers and Authors


Last name A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Track:
 

Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing

BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR
Anne Marie Klein
THE EFFECT OF CULTURE ON CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING
Atefeh Yazdanparast

Internet Marketing/Interactive Marketing/Mobile Marketing/Direct Marketing

AUTOMATED MARKETING: A NARROW FOCUS ON TECHNOLOGY OR AN EMERGING BUSINESS PHILOSOPHY?
Edward Kasabov
THE LIFEBLOOD MODEL: THE POWER OF TRUST IN E-COMMERCE COMMUNICATION
Miles Clinton Coleman
DIFFERENCES IN ONLINE SOCIAL MEDIA MAVENS: THE GENDER GAP
Tyra Mitchell, Deborah Lester, R. Keith Tudor, Dolly Loyd

Marketing Education/The Dynamic Business School Environment

MARKETING PART-TIME MBA PROGRAMS: UNDERSTANDING THE NEED FOR AND DIMENSIONS OF FLEXIBILITY
Lynn Christine Dailey
Ethical Decision-Making of Business Students: A Field Observation
Cynthia Rodriguez Cano, Doreen Sams
The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale
Cynthia E Anderson, Jane M Reid, Mark F Toncar
CUSTOMER COMPLIANCE THROUGH AUTOMATED MARKETING IN HIGHER EDUCATION PRACTICE
Edward Kasabov
BUSINESS PROGRAMS IN STUDY ABROAD: A RECONSIDERATION
Susan S Carley, Randy S Stuart, M.P. Dailey
A little bit of service...pays off
Christine A Lai
STUDENT EVALUATIONS OF ACADEMIC INTEGRITY AND BUSINESS BEHAVIORS IN PRIVATE AND PUBLIC UNIVERSITIES
Stephen Batory, Anne Heineman Batory, Dean Frear
Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course
Doris Shaw
A Tale of Two Worlds: A Second Life for Higher Education?
Daniel DeMaiolo, Donna Marie Walsh
UTILIZING THE INNOVATIVE LEADERSHIP BEHAVIOR INVENTORY AND RELATIONSHIP MARKETING AS CRITICAL ELEMENTS FOR TEACHING/LEARNING ENTREPRENEURIAL LEADERSHIP (EL)
Howard Rudd, Jr., John Clarkin, Thomas Kent, Robert J. Brinson, Sr.
Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate
Renee J. Fontenot

Marketing Management/Strategy/Branding

SUCCESSFUL STRATEGISING THROUGH CUSTOMER EXCLUSION
Edward Kasabov, Alex Warlow
Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago
Mohammed Yahya Rawwas
Retiring Workers Could Present a Problem for Marketers, Even in a Recession
Eileen Weisenbach-Keller, Doris Shaw
BUDGETING IN A CHAOTIC ECONOMIC ENVIRONMENT ... FACTORS LEADING TO IMPROVEMENT
Nancy Coulmas, Mark D Law
A STUDY OF MARKET SEGMENTATION IN HIGH-TECH STARTUP VENTURES
Alan David Lish
AN INVESTIGATION OF THE RELATIONSHIPS AMONG MARKET POWER, INDUSTRY CONCENTRATION AND INDUSTRY SHARE
Rick Mathisen, Tom Miller
EXPLORING B2B BRAND EQUITY: BEYOND THE TRADITIONAL MODELS
Rick Mathisen, Mike Musante

Market Research/Demographics/Consumer Behavior

SAMPLE FRAMES VS. DATA QUALITY: WHEN RESEARCH PANELS ARE FROM A CLIENT AND A RESEARCH FIRM
Michael Latta
Spirituality: A Multidimentional Construct and Its Implications for Marketing
Emna Zouari
BUSINESS LITERATURE: A CROSS-DISCIPLINARY APPROACH TO MARKETING EDUCATION
Nancy Lawrence Bush
Product Placement and its Influence on Children
Simon Hudson, Charlene Elliott
Brand Engagement and Consumer Innovativeness
Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny
A Logo Selection Method
Tulay Girard, Michelle N. Pope
Fitting X-bar Chart to the Traditional Transaction Surveys Analysis
Usama Ahmed Saleh
The Impacts of Contextual Cues on the Effects of Brand Extension
Bob Wu, Joseph W. Chang
PRACTITIONER IMPLICATIONS ON SAMPLE FRAME FOR SINGLE LANGUAGE PRODUCTS
Joe Schwartz
Why Do Shoppers Shop?
Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark
GIFT CARDS AND GIFT GIVING: RESEARCH NOTES FROM THE FIELD
M. Meral Anitsal, Ismet Anitsal, Sara E. Taylor

Promotion/Retailing/Sales/Sales Management

PROVIDER AND CUSTOMER RESPONSE TO THE SERVICE ENVIRONMENT: A FIELD EXPERIMENT
Kendra Fowler, Eileen Bridges
Rebates and Reward Programs: Conflicting Drivers
Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis
A Comparitive Analysis of Retail Store Image: Wal-Mart and Dillards
Charles E. Pettijohn, Linda S. Pettijohn, A J Taylor, Andrew J. Newman
WHY HISPANIC WOMEN WEAR WHAT THEY WEAR
Maria Gracia Inglessis
LOYALTY CARDS: A REVIEW OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH
David J Burns
Self-Efficacy and its Relation to Sales Outcomes
Charles E. Pettijohn, Allen Schaefer
Implications of Contemporary Leadership Models on Sales Management
Ellen Marie Raineri
USING DIFFUSION OF INNOVATION THEORY TO HELP PREDICT THE ADOPTION OF NEW TECHNOLOGIES IN RETAILING
Richard Clodfelter
Retail Prejudice: Does Marketplace Color Really Matter?
Sacha Joseph-Mathews

Service Marketing/Non Profit Marketing/Ethics

AT THE INTERSECTION OF POLITICS AND CONSUMPTION: A REVIEW OF ETHICAL SHOPPING IN AMERICA
Julie M. Pharr
THE INFLUENCE OF INCREASING TRANSACTION PRICE TO FACILITATE DIRECT CHARITABLE CONTRIBUTION ON CONSUMER PRODUCT CHOICE
Michael Levens
Effectiveness of Price Bundling in an Entertainment Setting
Raj Arora, Charles R Stoner
ETHICS IN RETAIL BUYING AND SALES: PERCEPTIONS OF FUTURE RETAIL PERSONNEL
David J Burns
College Students's Choice Criteria of Retail Banks
Charles Blankson, Trang P Tran
Are Nonprofits Choosing the Right Type of Website
Dave McMahon, Samuel Seaman
PRISONER RECIDIVISM: A QUESTION FOR SOCIAL MARKETING
Joseph R Stasio
Projecting Integrity: Online Branding for Nonprofits
Lisa W Witzig, Ph.D., Perry Haan, DBA
ATTITUDES TOWARDS CONSUMER TRANSGRESSIONS IN THE MARKETPLACE
Sam Fullerton, Larry Neale
Identifying Potential Student Blood Donors by Personality Traits
Harold J. Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, Ryan Slanley
The Role of Cognitive Dissonance in a Service Setting
Young (Sally) K Kim

Sports Marketing

PREPARATION FOR AN INTERNATIONAL SPORT EVENT: THE PROMOTIONAL STRATEGIES OF 2009 KAOHSIUNG WORLD GAMES
Steve Shih-Chia Chen, Ron Dick, Ashley McNabb, Ying-chu Tseng
Implementing the Customer Relationship Paradigm in Sports Marketing
Lynn W. McGee
Evidence of Sustainability Communication in Major League Baseball: A Website Analysis
Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou
COLLEGIATE BASKETBALL SEASON-TICKET HOLDERS’ PURCHASING MOTIVATION AND INTERESTS
Steve Shih-Chia Chen, Jennifer Mak
REVOLUTIONIZING THE MARKET: ELECTRONIC BRANDING STRATEGIES WITHIN NCAA FBS ATHLETIC DEPARTMENTS
Coyte G Cooper, Richard Michael Southall, Matthew Cooper
THE NEXUS OF PAYROLL, PERFORMANCE, TICKET PRICES, AND ATTENDANCE IN MLB
Sam Fullerton
A Fighting Chance: The Struggle of a Historically Black College Athletic Program
James W Satterfield
THE ROLE OF RECOVERY MARKETING TO RECAPTURE A SPORT MARKET OVER THE PAST DECADE: FROM TRAVEL AND TOURISM TO PROFESSIONAL AND AMATEUR SPORT BUSINESS
Eric C. Schwarz
The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime
May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, Alyssa Rodrigo
Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample
Richard Michael Southall
Dimensions of Event Quality Associated with High School Football Games: Scale Development
Kevin K Byon, Matthew Ziemnik, Eddie Lam, James J Zhang
PROVIDING CONSISTENT SERVICE AT THE CONCESSIONS STAND: A POTENTIAL PROBLEM
Mark Nagel
Sporting Change: Greening the Ballpark
Steve Greenberg, Anthony Taormina, Robert Sroufe

Supply Chain Management/International Marketing/Business to Business Marketing

Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously
Henrik Blomgren
THE EFFECT OF ACCULTURATION ON FRANCHISE RELATIONSHIPS
Sally Baalbaki
A SUCCESSFUL INTERNATIONAL JOINT VENTURE: EXPLORING THE CRITICAL SUCCESS FACTORS OF STARBUCKS KOREA
Kyuho Lee, Melih Madanoglu, Jae -Youn Ko
Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship?
Ed Bruning
The Role of Trust in Today’s Extended Enterprise
Ken Saban, Michaela Ann Noakes
The Evolving Role and Responsibilities of IS Managers in Logistics
Stephen LeMay, Dave McMahon, Jeffrey Periatt, Jon Carr
Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective
Harash J. Sachdev, G. Russell Merz

Panels and Special Sessions (Not Peer Reviewed)

THE PERKS AND PROBLEMS OF BEING DEPARTMENT CHAIR
David J Burns, Stephen Batory, John Lanasa, Chris Manolis
The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken
Mary F. Mobley, Michael C. Mobley
The Lighter Side of Darkness: B-School Management and Succession
Lydia A McKinley-Floyd, Melvin T Stith
Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects
James W Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey


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