BUSINESS CONSULTING: A MARKETING STRATEGY FOR THE ENTREPRENEUR
Anne Marie Klein
Building: Hilton Ocean Front Resort
Room: Promenade 7
Date: 03-27-2010 - 10:30 AM – 11:45 AM
Last modified: 02-06-2010
Abstract
The purpose of this study is to propose a framework of a marketing strategy for business consulting entrepreneurs. Although research related to entrepreneurial marketing for business-consulting firms is minimal, the intent is to create a foundation for additional research. With a case study research methodology and a review of the literature on entrepreneurial marketing, this study synthesizes this research into a framework for entrepreneurs to create a marketing strategy for their business consulting firms. Albeit in its infancy, entrepreneurs of business-consulting firms may be able to glean important marketing elements for the creation of a marketing strategy.
An account with this site is required in order to view papers. Click here to create an account.