This paper looks at a course for marketing majors developed to examine literature in several areas of the business disciplines that are relevant to marketing professionals-to-be.  By introducing the students to a wide range of business topics, the expectation is two-fold.  First, the intent was that the students will be able to apply their course work from marketing and other business areas to non-traditional ‘case studies’, both real and fictional.  Secondly, the expectation was that students would begin to integrate instead of silo knowledge in a meaningful manner.  In examining business literature for semantics, style and syntax and examining ‘traditional’ literature that makes use of business concepts to further a story line the students are expected to improve the placement of business activities and concepts into a conceptual framework that will better prepare students for living and working in an integrated work environment.