Clients, academics, and marketing research practitioners are concerned about sample frames and their relationship to data quality.  In addition, clients sponsoring marketing research surveys are concerned about how long it takes to get the data collected.  Typically, a brand manager pressures the research supplier to quickly find solutions to the research problem.  This study provides real world data on a survey among 504 female consumers.  Two sample frames were involved: 1) a Volunteer Access Panel (VAP) and 2) a Non-Volunteer Access Panel (NVAP).  The use of two sample frames reduced the field time for the client, provided lower costs, and added value in meeting rapid response requirements.