Association of Marketing Theory and Practice, Association of Marketing Theory and Practice 2010

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Fitting X-bar Chart to the Traditional Transaction Surveys Analysis

Usama Ahmed Saleh

Building: Hilton Ocean Front Resort
Room: Promenade 6
Date: 03-25-2010 - 09:30 AM – 10:45 AM
Last modified: 01-20-2010

Abstract


Traditional transaction surveys such as service feedback cards (SFCs) are widely embraced by different service organizations to measure a service quality or to assess customer satisfaction with specific transactions. This paper pursues to apply the statistical quality control technique of -chart (X-bar) to analyze the scaled collected data of these SFCs. The proposed method establishes the control limits to what is being measured for meeting the managerial objectivity of monitoring, controlling, or improving a service performance.

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