The purpose of this study was two-fold: (a) to examine the dimensions of event quality demand associated with high school football games and (b) to develop a scale, Event Quality Scale in High School Football (EQS-HSF) that measures event quality related to high school football. Following a cluster random sampling method, participants were spectators (N = 404) from three home high school football games. A total of 25 items under six factors were subjected to a confirmatory factor analysis, which revealed good fit to the data, good construct reliability, and reasonable construct validity. The current study was the first attempt to develop a scale that measures high school football event quality that could lead to sport consumption. With continued improvement of the scale, the EQS-HSF has great potential to be a valuable marketing tool to examine sport consumption behavior associated with high school football games.