Association of Marketing Theory and Practice, Association of Marketing Theory and Practice 2010

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The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken

Mary F. Mobley, Michael C. Mobley

Building: Hilton Ocean Front Resort
Room: Promenade 7
Date: 03-26-2010 - 08:00 AM – 09:15 AM
Last modified: 01-19-2010

Abstract


The Special Session will address factors that lead to the disintegration of once strong partnerships and alliances and outline the pschodynamic limits that lead to fractured relationships. Behavorial constructs employed in a psychiatric medicine setting will be discussed relative to their heuristic value in strategic relationship management setting. Further, the concept of emotional tensile strength will be explored. 

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