The purpose of this study was to develop an understanding of the social dynamics surrounding a Historically Black College and University and its local community. The following research questions helped guide this study.   What is the perception of South University’s athletic program in the local community?And What is the Community's relationship with South University Three  focus group interviews were conducted, each with seven participants as well as semi-structured interviews. It became clear through the course of focus groups and individual interviews that the sociological nature of  the relationship between South University and its local community was institutionalized along racial dividing lines. This study illuminates three themes that emerged through data collection and analysis: (1) Black Only, (2) Lip Service, and (3) No Traditon. These three themes emerged through data analyssis and tell a specific story related to both the insituton and the community.