Association of Marketing Theory and Practice, Association of Marketing Theory and Practice 2010

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Are Nonprofits Choosing the Right Type of Website

Dave McMahon, Samuel Seaman

Building: Hilton Ocean Front Resort
Room: Promenade 5
Date: 03-26-2010 - 11:00 AM – 12:15 PM
Last modified: 01-24-2010

Abstract


The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization.  An analysis is done on an initial population of 609 organizations. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.

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