Association of Marketing Theory and Practice 2019

Charleston Harbor Resort & Marina

March 21, 2019 – March 23, 2019

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices.  We encourage the participation of both business professors and practitioners in both our annual conference and our affiliated journal.

Our conference meets Wednesday-Saturday in March each year to collegially share our research ideas and findings in presentations, special sessions, and the refereed published proceedings.  Submissions are due in mid-October for the following March conference.  Our conference aims for an encouraging environment in which faculty and doctoral students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

Awards are given for Best in Track Papers, Best Student Paper and Best in Conference Paper. To see 2018 Best Paper Awards and other years go to 2018 Best Paper Awards. Authors of Best papers will be given special consideration for peer review in the Journal of Applied Marketing Theory.

Your registration fee includes several events. See the Conference Schedule for information. We have special registration rates for students of masters and doctoral programs.

Guidelines for submissions, Copyright  Notice and Privacy Statement are here Online Submissions.

For more information on past, present and future conferences including lists of Best Papers go HERE



JAMT Special Edition Call for Papers


The deadline for submissions for the Journal of Applied Marketing Theory (JAMT) Special Edition on Greatest Challenges for Marketing is November 30, 2018.

The Call for Papers is here

Posted: 2018-11-09

AMTP 2019 Deadline Extended

The AMTP submission deadline has been extended to 11/19/18.  
Posted: 2018-11-06 More...

JAMT New Issue Published


JAMT 8(2) has been published. Go to Journal of Applied Marketing Theory to view the issue.

If you have an account please do not create another account. If you forgot your password click on Forgot your password? and the system will send you an email to reset your password.

Posted: 2018-10-09 More...

AMTP 2019 PLS Seminar


Joe Hair and Lucy Matthews have gratiously commited to another PLS Seminar for AMTP 2019.

Thanks to Joe and Lucy for supporting AMTP.

Posted: 2018-09-02 More...
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Conference Information

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All conference content on this website is Copyright 2009-2018 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2013-2014 Omni Hilton Head Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes, Copyright 2012 - 2019 Charleston Harbor Resort and Marina, Copyright 2014 - 2015 Marriott Savannah Riverfront, Copyright Sea Palms Resort 2015 - 2016, Copyright Embassy Suites 2016 - 2017 and Copyright 2017 - 2018 Marriott Resort Sawgrass.