Browse Title Index


 
Scheduled Conference Title
 
Association of Marketing Theory and Practice 2018 #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions Abstract
Michelle van Solt, Jessica Rixom, Kimberly Taylor
 
Association of Marketing Theory and Practice 2018 8-Ps Plus: An Integrated Marketing Strategy Model Abstract
Jon M. Martin
 
Association of Marketing Theory and Practice 2018 A Framework for Using Customer Journey Mapping Alongside Digital Content Marketing to Build the College Brand Abstract
Julie M. Pharr
 
Association of Marketing Theory and Practice 2018 A New In-Store Digital Landscape: Effect on Engagement, Innovativeness and Unplanned Grocery Shopping Outcomes Abstract
Dale A. Cake, Douglas Johansen, Vikas Agrawal
 
Association of Marketing Theory and Practice 2018 A Preliminary Model Reflecting the Potential Contributions Shared By the Four Parties within the Realm of Sports Sponsorship Abstract
Carol L. Bruneau, Sam Fullerton
 
Association of Marketing Theory and Practice 2018 An Evaluation of South African Vehicle Prices and Domestic Market Size Abstract
Keith Plekker, Perry Haan
 
Association of Marketing Theory and Practice 2018 An Examination of Tourism Destination Resident Attitudes: Perceived Costs and Benefits Abstract
Mike Musante
 
Association of Marketing Theory and Practice 2018 An Experiential Sales Management Course Abstract
Joe Chapman, Russ Wahlers
 
Association of Marketing Theory and Practice 2018 An Exploratory Study on Ethical and Legal Issues of Marketing Strategies in the Cigarette Industry: Perspectives on E-Cigarettes Abstract
Jason Bruce Kilby, Ismet Anitsal, M. Meral Anitsal
 
Association of Marketing Theory and Practice 2018 Antecedents of Favorable Impressions of Alternative Social Media Ads as a Recruiting Tool Abstract
Shalonda K. Bradford
 
Association of Marketing Theory and Practice 2018 Antecedents of Millennials’ Brand Engagement on Social Media Sites: An Integrated Conceptualization Abstract
Bela Florenthal
 
Association of Marketing Theory and Practice 2018 Beyond Endorsements; How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement Abstract
Kendra Fowler, Veronica L Thomas
 
Association of Marketing Theory and Practice 2018 Beyond Higher Ed Marketing: Unsanctioned User Generated Content Abstract
Jordan Salvador, Lindsay R Larson
 
Association of Marketing Theory and Practice 2018 Beyond Supplier Relationship Management Abstract
Vishal Kashyap, Mee-Shew Cheung, Marla Phillips
 
Association of Marketing Theory and Practice 2018 Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions Abstract
Hyunju Shin, Lindsay R.L. Larson
 
Association of Marketing Theory and Practice 2018 Complexity in Business Cases Teaching Abstract
Ahmed F Maamoun
 
Association of Marketing Theory and Practice 2018 Effects of Front-Of-Package Ingredient Content Message on Consumer Evaluations Abstract
Tim Ozcan, Ahmet Hattat, Michael Hair
 
Association of Marketing Theory and Practice 2018 Enhancing the Fan Experience in the Sport Industry Abstract
Chris Croft, Dennis Phillips, Brian Crow
 
Association of Marketing Theory and Practice 2018 Ethnocentrism and Xenocentrism’s Role in Jamaicans’ Product Evaluations and Purchase Intention Abstract
Olivia Stacie-Ann C. Bravo, Sindy Chapa
 
Association of Marketing Theory and Practice 2018 Experiential or Instrumental? The Role of Shared Responsibility in Academic Success Abstract
Joanne Cao, Jayme Foster, Gallayanee Yaoyuneyong, Alice Townsend
 
Association of Marketing Theory and Practice 2018 Exploring Online Sales Personas: Toward a Model of Online Strategic Relationship Development Abstract
April Kemp
 
Association of Marketing Theory and Practice 2018 Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update Abstract
Michael Latta, Mark Mitchell
 
Association of Marketing Theory and Practice 2018 Gender and Cybersecurity: Consumer Awareness, Experience and Trust Abstract
Olguta Vilceanu, Kristine Johnson
 
Association of Marketing Theory and Practice 2018 Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale Abstract
Leisa Reinecke Flynn, Jami Steen, Ron Goldsmith
 
Association of Marketing Theory and Practice 2018 Growing Apart: Collectivism and Acculturation Abstract
Sean Sawicki, Sindy Chapa
 
Association of Marketing Theory and Practice 2018 How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education) Abstract
Wendy Gillis, Douglas Johansen, Shiri Vivek
 
Association of Marketing Theory and Practice 2018 How Personality Disorders Affect Ethical Decision-Making of Organizational Leaders Abstract
Mary F. Mobley, Michael Mobley, Jill A. Brown, William Rhodes
 
Association of Marketing Theory and Practice 2018 Impact of Acculturation and Internal and External Influences on Food Consumption Behavior Among Asian American Ethnic Groups Abstract
Ryan William Kota, Sindy Chapa
 
Association of Marketing Theory and Practice 2018 Incorporating Professionalism Labs into Marketing Curriculum Abstract
Tatia Marie Jacobson Jordan
 
Association of Marketing Theory and Practice 2018 Indoor Sport Facility Feasibility Study: Assessment, Value and Demand Abstract
Mark Lyberger, Brian H Yim, Laurence McCarthy
 
Association of Marketing Theory and Practice 2018 Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers Abstract
Ceren Ekebas-Turedi, Musa Pinar, Paul Trapp, Tulay Girard, Ph.D.
 
Association of Marketing Theory and Practice 2018 Managing Online Consumer Reviews: Improving Review Quality Abstract
Ismail Karabas, Sky King
 
Association of Marketing Theory and Practice 2018 Marketing Education in the Developing Country Context: Achievements & Challenges Abstract
Neleen Shandele Leslie, Celia McKoy, Petula Senior
 
Association of Marketing Theory and Practice 2018 Materialism and Consumer Purchases: Are There Segments of Materialistic Consumers? Abstract
Rick Mathisen, David Burns, Jennifer Hutchins
 
Association of Marketing Theory and Practice 2018 Measuring the Effectiveness of NBA Marketing Techniques: A Comparison Between Small and Large Market Teams Abstract
Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick
 
Association of Marketing Theory and Practice 2018 Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm Abstract
Yuko Yamashita, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi
 
Association of Marketing Theory and Practice 2018 Money, Marketing, and Missions: Ethics and the Structure of Not-for-Profits Abstract
Karen Barbee, Steve LeMay
 
Association of Marketing Theory and Practice 2018 On YouTube, Would You Rather Trust: The Brand Or Your Peers? Exploring Gender Effects On How Brand Generated Video Ads Versus User Generated Brand Related Vlogs Influence Consumers’ Attitudes And Purchase Intentions Abstract
Vaibhav S Diwanji, Jaejin Lee
 
Association of Marketing Theory and Practice 2018 Planning and Implementing a Graduate Online Team Taught Marketing Course Abstract
Rajasree K. Rajamma, Michael R. Sciandra
 
Association of Marketing Theory and Practice 2018 Predicting Turnover of Direct Sellers Abstract
Robert A. Peterson, Gerald Albaum, Victoria L. Crittenden
 
Association of Marketing Theory and Practice 2018 Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping Abstract
Hua Chang, Lingling Zhang
 
Association of Marketing Theory and Practice 2018 Retail Salesperson Influence on India’s Lonely Consumers Abstract
Cindy B. Rippé, Brent Smith, Alan Dubinsky
 
Association of Marketing Theory and Practice 2018 Spies! Abstract
Sam Fullerton, Roger Brooksbank
 
Association of Marketing Theory and Practice 2018 Sports Logistics Outsourcing: A Conceptual and Qualitative Study in the Equine Industry Abstract
Stefan E. Genchev, Gordon Gray, Stacia Wert-Gray
 
Association of Marketing Theory and Practice 2018 Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity Abstract
Sam Fullerton, Tammy McCullough, Robert Twells
 
Association of Marketing Theory and Practice 2018 Student’s Attitudes toward Cheating Activity: An Exploration Abstract
David J Burns, Randy S Stuart, Anne Heineman Batory, Steve S Batory
 
Association of Marketing Theory and Practice 2018 Students’ Perceptions of Simulation Effectiveness in Learning Internet Marketing Abstract
Melanie Eva Bruce
 
Association of Marketing Theory and Practice 2018 Teaching Sales: Practical Applications to Link Theory with Practice Abstract
Dorene Ciletti, Claudia C Mich, Emily Tanner
 
Association of Marketing Theory and Practice 2018 The Community Behind “In Return For an Honest Review” Abstract
Ania Izabela Rynarzewska
 
Association of Marketing Theory and Practice 2018 The Consequences of Business Model Innovation on Market Orientation and Stakeholder Orientation in Disruptive Firms Abstract
Zachary Moore
 
Association of Marketing Theory and Practice 2018 The Greatest Threat to Marketing Today A Panel Discussion Abstract
Michael Latta, Richard Mathisen, David Burns, Tulay Girard, Michael McCall, Jeff Hendrix
 
Association of Marketing Theory and Practice 2018 The Impact of Gender on Consumer Skepticism about Corporate Social Responsibility Abstract
Kevin P Newman, Rebecca K Trump
 
Association of Marketing Theory and Practice 2018 The Impact of Implementing a Design-Thinking Project in the Sales Classroom Abstract
Lindsay R Larson, Linda G Mullen, Stefan Sleep, Michael Thomas
 
Association of Marketing Theory and Practice 2018 The Influence of Consumer Habits in the Customer Journey: How The Habit Loop Can Change the Game Abstract
Charla Brown
 
Association of Marketing Theory and Practice 2018 The Recent Trends and Best Practices for Designing Blended/Hybrid/Flipped Courses in Higher Education Abstract
Tulay Girard, Ph.D., Ismet Anitsal, M. Meral Anitsal, Ron Dick
 
Association of Marketing Theory and Practice 2018 The Role of Consumer Self-Concept Abstract
Gary Ray Holmes, Clinton Amos, Grace Zhang
 
Association of Marketing Theory and Practice 2018 The Uphill Battles of Nonprofit Organizations Abstract
Dave McMahon, Samuel Seamon, Michael McCall
 
Association of Marketing Theory and Practice 2018 The Use of Epistemology, Transactional Cost Analysis and Herding Behavior Theories to Explain Ethical Leadership Abstract
Mohammed Yahya Rawwas
 
Association of Marketing Theory and Practice 2018 The Use of Online Quizzing Using Adaptive Release with a Minimum Target Grade as a Formative Learning Tool Abstract
William J. Wellington, Mark Lubrick
 
Association of Marketing Theory and Practice 2018 There’s Never Enough: A Taxonomy of Online Retail Scarcity Cues Abstract
Tyler Hancock, Jennifer L Stevens, Stacie F Waites
 
Association of Marketing Theory and Practice 2018 Timing of Market Entry for New Products: An Exploratory Case Study Abstract
Eunsang Yoon, HyeonJin Rim
 
Association of Marketing Theory and Practice 2018 Toward a Better Understanding of Organic Products Consumption: The Key Role of Consumers’ Involvement Abstract
Nataly Levesque, Frank Pons, Mahshid Omid
 
Association of Marketing Theory and Practice 2018 Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains Abstract
Steve LeMay, Dave McMahon, Jeffrey Periatt
 
Association of Marketing Theory and Practice 2018 Travel Motivation Influence Attitudes Toward Cultural Souvenirs and Travel Intentions Abstract
Gallayanee Yaoyuneyong, Wei Wang, Pauline Sullivan, Brigitte Burgess
 
Association of Marketing Theory and Practice 2018 Understanding a Mechanism to Enhance Perceived Quality and Brand Loyalty in Social Media: The Role of Personalization Abstract
Tyler P Shanahan, Trang P Tran
 
Association of Marketing Theory and Practice 2018 Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category Abstract
Neleen Shandele Leslie, Petula Senior
 
Association of Marketing Theory and Practice 2018 Virtual Reality, a New Channel in Sports Consumption Abstract
Ania Izabela Rynarzewska, Steven McClung
 
Association of Marketing Theory and Practice 2018 What happens after you are shocked? An Investigation of Emotional Response, Brand Attitude, Attitude toward AD and Purchase Intention of Shock Advertising in Chinese Consumers Abstract
Shuo Yan, Sindy Chapa
 
Association of Marketing Theory and Practice 2018 Why I Purchase What I See On Facebook: Comparing The Impact of Electronic Word-of-Mouth Between Hispanic And Non-Hispanic Consumers Abstract
Nivia Katherine Escobar Salazar, Sindy Chapa
 
Association of Marketing Theory and Practice 2018 Why New Car Dealers Sell Used Cars: A Structural Analysis of the Impact of Used Car Markets on the Automobile Distribution Channel Abstract
Dinakar Jayarajan, S Siddarth, Jorge Silva-Risso
 
1 - 70 of 70 Items


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

All conference content on this website is Copyright 2009-2018 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2013-2014 Omni Hilton Head Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes, Copyright 2012 - 2019 Charleston Harbor Resort and Marina, Copyright 2014 - 2015 Marriott Savannah Riverfront, Copyright Sea Palms Resort 2015 - 2016, Copyright Embassy Suites 2016 - 2017 and Copyright 2017 - 2018 Marriott Resort Sawgrass.