Track Policies

Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing

Papers are encouraged on a broad range of cross-cultural and small business marketing issues. Topics include, but are not limited to: cultural influences on contemporary marketing, cross-cultural consumer behavior, cross-cultural marketing practices, unique challenges of integrated marketing for small businesses, regional marketing issues, and special marketing problems of entrepreneurs/small businesses.

Directors
  • Christine Lai, SUNY Buffalo State College
Checked Open Submissions Checked Peer Reviewed

Marketing Education/The Dynamic Business School

Papers are welcome pertaining to any aspect of marketing education or changes in business school management.

Directors
  • Jennifer Hutchins, Kennesaw State University
Checked Open Submissions Checked Peer Reviewed

Marketing Management/Strategy/Branding

Papers are encouraged that deal with any aspect of strategy, marketing management, or branding.

Directors
  • Mike Musante, Springfield College
Checked Open Submissions Checked Peer Reviewed

Market Research/Demographics/Consumer Behavior

Papers pertaining to any aspect of demographics, consumer behavior or marketing research are encouraged.

Directors
  • Michael Latta, Coastal Carolina University
Checked Open Submissions Checked Peer Reviewed

Promotion/Retailing

All papers pertaining to the general topic of promotion and retailing.

Directors
  • Leisa Flynn, University of Southern Mississippi
Checked Open Submissions Checked Peer Reviewed

Professional Selling and Sales Management

This track will consider research related to professional selling and sales management. Papers focused on professional sales environments are encouraged. Topics of interest include but are not limited to sales planning, sales analytics, sales leadership, sales strategy, salesforce allocation, selling models, sales enablement, sales training, pipeline management, sales optimization, global sales management, sales compensation, CRM, trends in professional selling, and sales education.

Directors
  • Dorene Ciletti, Duquesne University
Checked Open Submissions Checked Peer Reviewed

Social Media/Internet/Mobile/Direct Marketing

All papers pertaining to any aspect of Internet and social media marketing, e-commerce, web design, interactive and direct marketing, and mobile marketing are encouraged.

Directors
  • Jamye Foster, University of Southern Mississippi
  • Gary Futrell, Valdosta State University
Checked Open Submissions Checked Peer Reviewed

Sport Marketing

Papers are being accepted in sports marketing and/or management with an emphasis on sales, sponsorship, ticketing, organizational structure, advertising, public relations, sustainability, and communications focusing on professional and or university athletics, sports suppliers, retailers, and the media.

Directors
  • Ron Dick, Duquesne University
Checked Open Submissions Checked Peer Reviewed

Supply Chain Management/International Marketing/Business to Business Marketing

All papers pertaining to the art of managing the flow of products from the sources of materials to the user of the end products. Also marketing to businesses and international customers.

Directors
  • Steve LeMay, University of West Florida
Checked Open Submissions Checked Peer Reviewed

Service Marketing/Non Profit Marketing/Ethics

Papers pertaining to any aspect of services, nonprofit marketing, and ethics are encouraged.

Directors
  • Ismet Anitsal, Tennessee Tech University
  • Meral Anitsal, Tennessee Tech University
Checked Open Submissions Checked Peer Reviewed

General Papers

Directors
  • Rick Mathisen, Kennesaw State University
Checked Open Submissions Checked Peer Reviewed

Panels and Special Sessions

This track consists of panel discussions and special sessions that are not peer reviewed unless the participants submit a position paper. Position papers will be peer reviewed and published as conference papers.

Directors
  • Rick Mathisen, Kennesaw State University
Checked Open Submissions Checked Peer Reviewed


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

All conference content on this website is Copyright 2009-2018 Association of Marketing Theory and Practice except the Conference Hotels which are Copyright 2013-2014 Omni Hilton Head Oceanfront Resort, Copyright 2010-2012 Myrtle Beach Marriott Resort and Spa at Grand Dunes, Copyright 2012 - 2013 Charleston Harbor Resort and Marina Copyright 2014 - 2015 Marriott Savannah Riverfront, Copyright Sea Palms Resort 2015 - 2016, Copyright Embassy Suites 2016 - 2017 and Copyright 2017 - 2018 Marriott Resort Sawgrass.