AMTP 2019 PLS Seminar


Joe Hair and Lucy Matthews have gratiously commited to another PLS Seminar for AMTP 2019.

Thanks to Joe and Lucy for supporting AMTP.

Posted: 2018-09-02 More...

Congratulations to Dr. Dale Cake


Congratulations are in order for Dr. Dale Cake at Jacksonville University. Dale just was awarded his doctoral degree.

Way to go Dale!!!

Posted: 2018-07-12 More...

JAMT New Issue Published


JAMT 8(1) has been published. Go to Journal of Applied Marketing Theory to view the issue.

If you have an account please do not create another account. If you forgot your password click on Forgot your password? and the system will send you an email to reset your password.

Posted: 2018-03-29 More...

2018 PLS-SEM Seminar


A big thank you to Joe Hair and Lucy Matthews for conducting the PLS-SEM Seminar on Thursday and Friday afternoons. We had 25 members that experienced the immersion in PLS and learned both basic and advanced analysis and modeling approaches.

Posted: 2018-03-22 More...

AMTP 2018 Best Papers Announced


The AMTP 2018 Best Papers have been announced.

Congratulations to all authors!

Posted: 2018-03-18

New for AMTP 2018 PLS-SEM Seminar


Thurday and Friday we will now be offering a PLS-SEM Seminar conducted by Joe Hair and Lucy Matthews. You will learn the use of Partial Least Squares Structural Equation Modeling.

More information will be forthcoming. If you have already registered and want to attend email Rick Mathisen.

If you have not registered you can select the PLS Seminar on the registration form.

The seminar will be limited to the first 30 people who register.

Posted: 2018-01-12 More...

JAMT has moved to a new site


JAMT has moved to a new site with a whole new look.

The link is Journal of Applied Marketing Theory

Please take a look and update your user profile. IF YOU HAVE AN EXISTING ACCOUNT PLEASE DO NOT CREATE A NEW ONE. Click on Lost Password and the system will ask for your email address. An email will be sent with you user information.

If you have questions contact Rick Mathisen


Posted: 2018-01-08 More...

AMTP 2018 Submissions Closed


AMTP 2018 is now closed for submissions. We have a record year with 73 submissions and 97 attendees. Thanks to all the authors for support of AMTP 2018.

We will see you in March

Posted: 2017-12-18 More...

2017 Best Papers Announced


The 2017 Best Papers in Tracks and the Best in Conference have been announced.

AMTP 2017 Best Papers


Posted: 2017-04-12
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