CONGRATULATIONS TO THE AUTHORS OF THE 2018 BEST PAPERS
General Papers
Effects of Front-Of-Package Ingredient Content Message on Consumer Evaluations
Tim Ozcan, Rollins College
Ahmet Hattat, University of Rhode Island
Michael Hair, Southern Illinois University Edwardsville
Integrated Marketing Communication
Beyond Endorsements; How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement
Kendra Fowler, Youngstown State University
Veronica Thomas, Towson University
Marketing Education
8-Ps Plus: An Integrated Marketing Strategy Model
Jon Martin, Pfeiffer University
Marketing Management/Strategy/Branding
Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers
Ceren Ekebas-Turedi, Purdue University Northwest
Musa Pinar, Valparaiso University
Paul S. Trapp, Valparaiso University
Tulay Girard, Penn State Altoona
Marketing Research/Demographics/Consumer Behavior
Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category
Neleen S.Leslie, University of Technology, Jamaica
Petula Senior, University of Technology, Jamaica
Promotion/Retailing
The Role of Consumer Self-Concept
Gary Holmes, University of North Texas at Dallas
Clinton Amos, Weber State University
Grace Zhang, Weber State University
Service Marketing/Nonprofit Marketing/Ethics
The Impact of Gender on Consumer Skepticism about Corporate Social Responsibility
Kevin P. Newman, Providence College
Rebecca K. Trump, Loyola University Maryland
Social Media/Internet/Mobile/Direct Marketing
Understanding a Mechanism to Enhance Perceived Quality and Brand Loyalty in Social Media: The Role of Personalization
Tyler P. Shanahan, East Carolina University
Trang P. Tran, East Carolina University
Sports Marketing
Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update
Michael Latta, Coastal Carolina University
Mark A.Mitchell, Coastal Carolina University
Supply Chain Management/International Marketing/Business to Business Marketing
An Evaluation of South African Vehicle Prices and Domestic Market Size
Keith Plekker, Capricorn Financial Services
Perry Haan, Tiffin University
Student Papers
Beyond Higher Ed Marketing: Unsanctioned User Generated Content
Jordan Salvador, Georgia Southern University
Lindsay R.L. Larson, Georgia Southern University
Ponzurik Award for Best in Conference
Effects of Front-Of-Package Ingredient Content Message on Consumer Evaluations
Tim Ozcan, Rollins College
Ahmet Hattat, University of Rhode Island
Michael Hair, Southern Illinois University Edwardsville
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