Last Changed
2018-03-18
   

CONGRATULATIONS TO THE AUTHORS OF THE 2018 BEST PAPERS

General Papers
Effects of Front-Of-Package Ingredient Content Message on Consumer Evaluations

Tim Ozcan, Rollins College
Ahmet Hattat, University of Rhode Island
Michael Hair, Southern Illinois University Edwardsville

Integrated Marketing Communication
Beyond Endorsements; How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement

Kendra Fowler, Youngstown State University
Veronica Thomas, Towson University

Marketing Education
8-Ps Plus: An Integrated Marketing Strategy Model

Jon Martin, Pfeiffer University

Marketing Management/Strategy/Branding
Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers

Ceren Ekebas-Turedi, Purdue University Northwest
Musa Pinar, Valparaiso University
Paul S. Trapp, Valparaiso University
Tulay Girard, Penn State Altoona

Marketing Research/Demographics/Consumer Behavior
Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category

Neleen S.Leslie, University of Technology, Jamaica
Petula Senior, University of Technology, Jamaica

Promotion/Retailing
The Role of Consumer Self-Concept

Gary Holmes, University of North Texas at Dallas
Clinton Amos, Weber State University
Grace Zhang, Weber State University

Service Marketing/Nonprofit Marketing/Ethics
The Impact of Gender on Consumer Skepticism about Corporate Social Responsibility

Kevin P. Newman, Providence College
Rebecca K. Trump, Loyola University Maryland

Social Media/Internet/Mobile/Direct Marketing
Understanding a Mechanism to Enhance Perceived Quality and Brand Loyalty in Social Media: The Role of Personalization

Tyler P. Shanahan, East Carolina University
Trang P. Tran, East Carolina University

Sports Marketing
Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update

Michael Latta, Coastal Carolina University
Mark A.Mitchell, Coastal Carolina University

Supply Chain Management/International Marketing/Business to Business Marketing
An Evaluation of South African Vehicle Prices and Domestic Market Size

Keith Plekker, Capricorn Financial Services
Perry Haan, Tiffin University

Student Papers
Beyond Higher Ed Marketing: Unsanctioned User Generated Content

Jordan Salvador, Georgia Southern University
Lindsay R.L. Larson, Georgia Southern University

Ponzurik Award for Best in Conference
Effects of Front-Of-Package Ingredient Content Message on Consumer Evaluations

Tim Ozcan, Rollins College
Ahmet Hattat, University of Rhode Island
Michael Hair, Southern Illinois University Edwardsville