AMTP 2017 Best Papers


Last Changed
2017-04-12
   

CONGRATULATIONS TO THE AUTHORS OF THE 2017 BEST PAPERS

General Papers
A Collaborative Logo Design Project for a Startup Therapeutic Medicine Company

Tulay Girard, Penn State Altoona
Luke Hallman, Penn State Altoona

Marketing Education
Student Success Is Impacted by Not Attending Gateway Quantitative Classes: A Pilot Study

Michael Latta, Coastal Carolina University

Marketing Management/Strategy/Branding
Supermarket Pricing Model Impact on Private Label Brands Versus National Brands among Millennial Consumers

Jeff D. Hendrix, Ebro North America
Vinny Caraballo, Global Targeting

Marketing Research/Demographics/Consumer Behavior
Consuming digital technologies and enacting identities: Mothers in mundane daily life

Meera Venkatraman, Suffolk University

Promotion/Retailing
Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity

Manisha Mathur, Augusta University

Social Media/Internet/Mobile/Direct Marketing
Facebook and Branding of Small to Medium-Sized Enterprises

Angella Palmer-Banks, Tiffin University
Perry Haan, Tiffin University

Sports Marketing
The Reason(s) Small, Private Schools Start Football Programs

Ania Izabela Rynarzewska, Mercer University
Steven McClung, Mercer University

Student Papers
How Third Party Observers Respond to Overheard Service Fail
ures: Implications for Frontline Service
Employees and the Firm

Jeff Joireman, Washington State University
Ismail Karabas, Washington State University
Shinhye Kim, Washington State University

Ponzurik Award for Best in Conference
Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity

Manisha Mathur, Augusta University