AMTP 2016 Best Papers

 

 


Last Changed
2017-03-31
   

CONGRATULATIONS TO THE AUTHORS OF THE 2016 BEST PAPERS

General Papers
The Role of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive!

Sindy Chapa, Florida State University

Marketing Education
The Impact of Shadowing within a University Sales Program

Lindsay R.L. Larson , Georgia Southern University
Linda Mullen , Georgia Southern University

Marketing Management/Strategy/Branding
Measuring Consumer-Based University Brand Equity and Comparing the Brand Equity Dimensions by Student Demographics

Tulay Girard , Penn State Altoona
Musa Pinar , Valparaiso University
Paul S. Trapp , Valparaiso University

Marketing Research/Demographics/Consumer Behavior
“Money worlds” and Well-Being: An Empirical Test of Tatzel’s Model of Consumer styles Based on Money Dispositions and Materialism with Extension to other Consumer Behavior Variables

Leisa R. Flynn , University of Southern Mississippi
Ron Goldsmith , Florida State University
Michael Brusco , Florida State University

Service Marketing/Non Profit Marketing/Ethics
Seeking Complex Health Services in The Age of Self-Referral

Lindsay R.L. Larson , Georgia Southern University
Dora W. Bock , Auburn University

Sports Marketing
An Examination of the Marketing of a Floundering Sport: The Case of Powerboat Racing

Sam Fullerton , Eastern Michigan University


BEST IN CONFERENCE
Ponzurick Award for Best in Conference
Measuring Consumer-Based University Brand Equity and Comparing the Brand Equity Dimensions by Student Demographics

Tulay Girard , Penn State Altoona
Musa Pinar , Valparaiso University
Paul S. Trapp , Valparaiso University