Last Changed
2015-04-10
   

CONGRATULATIONS TO THE AUTHORS OF THE AMTP 2015 BEST PAPERS IN TRACKS AND CONFERENCE

BEST IN CONFERENCE

Ponzurick Award for Best in Conference

Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos

Tulay Girard, Penn State Altoona

M. Meral Anitsal, Tennessee Tech University

Ismet Anitsal, Tennessee Tech University

Marketing Education

Gender Differences in Assurance of Learning in a Marketing Strategy Capstone Course: An Exploration

Michael Latta, Coastal Carolina University

Albert J Taylor, Austin Peay State University

Marketing Management/Strategy/Branding

An Assessment of Consumers’ Perceptions of the Effectiveness of Emerging Technology-Based Marketing Strategies

Sam Fullerton, Eastern Michigan University

Larry Neale, Queensland University of Technology

Tammy McCullough, Eastern Michigan University

Marketing Research/Demographics/Consumer Behavior

In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US (Dec 2012)

Kristine Johnson, Rowan University

Manuel C. Pontes, Rowan University

Promotion/Retailing/Sales/Sales Management

A Test of the Effects of Covert Marketing: Should Marketers Proceed with Caution?

Sarah B. Gordon, College of Charleston

Julia Blose, College of Charleston

Internet Marketing/Interactive Marketing/Mobile Marketing/Direct Marketing

Effective Use of Social Media in Creating Brand Engagement

Jamye Foster, University of Southern Mississippi

Gary Daniel Futrell, Valdosta State University

Laura Hunt, University of Southern Mississippi

Sports Marketing

Beyond Amateurism: The Rebranding of Major College Athletics

Dallas Branch, West Virginia University

Olin III Adams, Auburn University

Marie Kraska, Auburn University

Supply Chain Management/International Marketing/Business to Business Marketing

Job Satisfaction and Driver Turnover: A Brief History of a Supply Chain Research Theme

Stephen LeMay, University of West Florida

Dave McMahon, Pepperdine University

Jeffery A. Periatt, Auburn University Montgomery

Rose Opengart, Embry-Riddle Aeronautical University