Last Changed
2015-05-21
   

CONGRATULATIONS TO THE 2014 AUTHORS OF THE BEST PAPERS IN TRACK

WITH SUPPORT FROM PLATINUM SPONSOR

Marketing Management/Strategy/Branding

Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space

Brian Parker, Florida State University

 

Marketing Research/Demographics/Consumer Behavior

Introducing the Super Consumer

Leisa R Flynn, University of Southern Mississippi

Ron Goldsmith, Florida State University

 

Promotion/Retailing/Sales/Sales Management

Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011

Luther Denton, Georgia Southern University

Lindsay R.L. Larson. Georgia Southern University

Anni Rainio, Georgia Southern University

 

Service Marketing/Nonprofit Marketing/Ethics

Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes

ClintonAmos, Weber State University

GaryHolmes, Drury University

AnthonyAllred, Weber State University

 

Social Media/Internet/Mobile/Direct Marketing

The Impact of Social Media on the Advertising Competitiveness of Small Businesses

Cale Robert Hall, South University

BEST IN CONFERENCE

WITH SUPPORT FROM PLATINUM SPONSOR

Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space

Brian Parker, Florida State University