Last Changed
2014-03-13
   

CONGRATULATIONS TO THE 2013 AUTHORS OF THE BEST PAPERS IN TRACK

WITH SUPPORT FROM PLATINUM AND GOLD SPONSORS

 

Marketing Management/Strategy/Branding

Brand Equity and Brand Equity Scale Developments: A Literature Review

Sally Baalbaki, Metropolitan State University of Denver

 

Marketing Research/Demographics/Consumer Behavior

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction

Michael Lee Thomas , Georgia Southern University

Lindsay R.L. Larson, Georgia Southern University

Linda Mullen, Georgia Southern University

 

Service Marketing/Nonprofit Marketing/Ethics

Tension and Energy: Components of Arousal and their Effect on Intentions to Give

Robert E. Pitts, College of Charleston

Julie Blose, College of Charleston

Rhonda W. Mack, College of Charleston

 

Social Media/Internet/Mobile/Direct Marketing

A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits

Joseph Spencer, Anderson University

Lisa W. Witzig, Averett University

Marcella Gallegos, Anderson University

 

Sports Marketing

An Examination of the Segmentation Typologies Articulated In the Spectator and Participation Sports Marketing Literature

Sam Fullerton, Eastern Michigan University

Tammy McCullough, Eastern Michigan University

Carol Bruneau, The University of Montana

  

BEST IN CONFERENCE

WITH SUPPORT FROM PLATINUM SPONSOR

Ponzurick Award for Best in Conference

Marketing Research/Demographics/Consumer Behavior

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction

Michael Lee Thomas , Georgia Southern University

Lindsay R.L. Larson, Georgia Southern University

Linda Mullen, Georgia Southern University