The 2012 Annual meeting of the Association of Marketing Theory and Practice will be held March 28 - April 1, 2012 at the Myrtle Beach Marriott Resort & Spa at Grand Dunes  in Myrtle Beach, SC . Sessions will consist of the presentation and discussion of papers that have been accepted following a double-blind review process.

The Association of Marketing Theory and Practice is a international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices.  We encourage the participation of both business professors and business managers in both our annual conference and our journal.  Our conference meets the last Wednesday-Saturday of March each year to collegially share our research ideas and findings in presentations, special sessions, and the refereed published proceedings.  Submissions are due in mid-October for the following March conference.  Our conference aims for a encouraging environment in which faculty as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.