Last Changed
2012-04-03
   

CONGRATULATIONS TO THE AUTHORS OF THE BEST PAPERS IN TRACKS AND CONFERENCE

Cross-Cultural Marketing and Entrepreneurship/Small Business Marketing

Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors

Andrew Ellis, Florida State University

Felipe Korzenny, Florida State University

Internet/Social Media/Direct Marketing

From User-Generated Content to User-Generated Branding: A Research Typology for Investigating the Power of Social Media in ‘Open-Source Branding’

Julie M. Pharr, Tennessee Tech University

Marketing Management/Strategy/Branding

A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss

Eric L. Willson, Cummins, Inc.

John E. Timmerman, The Citadel

Marketing Research/Demographics/Consumer Behavior

Brand Engagement: An Analysis on Motivation

Antonieta Reyes, Florida State University

Service Marketing/Nonprofit Marketing/Ethics

The Buffer Effects of Service Quality Cues on Credence Service Quality

Kungpo Tao, Elizabeth City State University

BEST IN CONFERENCE

WITH SUPPORT FROM GOLD SPONSORS

Ponzurick Award for Best in Conference

Service Marketing/Nonprofit Marketing/Ethics

The Buffer Effects of Service Quality Cues on Credence Service Quality

Kungpo Tao, Elizabeth City State University