Last Changed
2011-03-29
   

CONGRATULATIONS TO THE AUTHORS OF THE BEST PAPERS IN TRACKS AND CONFERENCE

Internet/Social Media/Direct Marketing

Consumer Decision-Making: Critical Factors for M-Commerce

Maity, Moutusy -  Indian Institute of Management Lucknow

 

Marketing Education/The Dynamic Business Environment

Group Work: What Do Marketing Students Really Think?

Fullerton, Sam - Eastern Michigan University

McCullough, Tammy - Eastern Michigan University

 

Marketing Management/Strategy/Branding

Modeling the Effects of Business Operations on Media Vehicle Satisfaction, Engagement and Future Intentions: An Exploratory Newspaper Study

Merz, G. Russell, - Eastern Michigan University

 

Marketing Research/Demographics/Consumer Behavior

Moral Foundation Theory and Sustainable Marketing: An Approach  to Research

LeMay, Stephen - Dalton State College

Coleman, James - Dalton State College

McMahon, Dave - Pepperdine University

Wood, Wallace - University of Cincinnati

 

Service Marketing/Nonprofit Marketing/Ethics

Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs

Mao, Luke Lunhua - University of Florida

Zhang, James J. - University of Florida

 

Sports Marketing

Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea

Min, Sophia - University of Florida

Zhang, James J. - University of Florida

Kim, Chong - Hanynag University

Kim, Minkil - Troy University

Kim, Daehyun - Loyola University

 

Ponzurick Award for Best in Conference

Consumer Decision-Making: Critical Factors for M-Commerce

Maity, Moutusy -  Indian Institute of Management Lucknow