2010 Best Papers


Last Changed
2010-04-02
   

CONGRATULATIONS TO THE AUTHORS OF THE BEST PAPERS IN TRACKS AND CONFERENCE 

 

Marketing Education/The Dynamic Business Environment

Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course

Doris M. Shaw, Northern Kentucky University

 

Marketing Research/Demographics/Consumer Behavior

Brand Engagement and Consumer Innovativeness

Ron Goldsmith, Florida State University

Leisa R. Flynn, University of Southern Mississippi

Felipe Korzenny, Florida State University

 

Promotion/Retailing/Sales/Sales Management

Provider and Customer Response to the Service Environment: A Field Experiment

Kendra Fowler, Kent State University

Eileen Bridges, Kent State University

 

Sports Marketing

Collegiate Basketball Season-ticket Holdersí Purchasing Motivation and Interests

Steve Shih-Chia Chen, Morehead State University s

Jennifer Mak, Marshall University

 

Supply Chain Management/International Marketing/Business to Business Marketing

Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Sellerís Perspective

Harash J. Sachdev, Eastern Michigan University

G. Russell Merz, Eastern Michigan University

 

Ponzurick Award for Best in Conference

Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Sellerís Perspective

Harash J. Sachdev, Eastern Michigan University

G. Russell Merz, Eastern Michigan University