2008 AMTP Conference
Best Papers in Track and Best in Conference


Last Changed
2008-11-21
   
E-Commerce/Direct Marketing/Sports Marketing
Measuring and Modeling the Relationships between Perceived Brand Image, Usage Experiences, Customer Satisfaction and the Loyalty of Website Users
G. Russell Merz, Eastern Michigan University

Target Marketing in Spectator Sports: An Examination of Factors that Influence Attendance at Sporting Events Among Young Amateur Athletes Who Participate in Organized Sports
Tammy McCullough, Eastern Michigan University
Sam Fullerton, Eastern Michigan University

Marketing Management/Strategy/Branding
Downsizing, Marketing Orientation, and Financial Performance
Rex McClure, Marshall University

Marketing Research/Demographics/Consumer Behavior
Affluent Consumer Evaluation of Major Capital Goods Bundles: A Conjoint-Based Segmentation Approach
Michael Levens, Walsh College

Service Marketing/Nonprofit Marketing/Ethics
Comparing the Ethical Predisposition of University Students in Five English-Speaking Countries: An Examination of 14 Questionable Business Practices
Sam Fullerton, Eastern Michigan University
Larry Neale, The University of Western Australia

Supply Chain Management/International Marketing/Business to Business Marketing
Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model
Harash J. Sachdev, Eastern Michigan University
G. Russell Merz, Eastern Michigan University

Best Doctoral Student Paper
Online Branding: Strategies for Non-profit Organizations
Lisa W. Witzig, Ideen LLC
Perry Haan, Tiffin University

Ponzurik Award for Best in Conference
Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model
Harash J. Sachdev, Eastern Michigan University
G. Russell Merz, Eastern Michigan University