| 2008 AMTP Conference
Best Papers in Track and Best in Conference
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| Last Changed
2008-11-21 | | | |
- E-Commerce/Direct Marketing/Sports Marketing
- Measuring and Modeling the Relationships between Perceived
Brand Image, Usage Experiences, Customer Satisfaction and the Loyalty
of Website Users
- G. Russell Merz, Eastern Michigan University
- Target Marketing in Spectator Sports: An Examination of
Factors that Influence Attendance at Sporting Events Among Young
Amateur Athletes Who Participate in Organized Sports
- Tammy McCullough, Eastern Michigan University
- Sam Fullerton, Eastern Michigan University
- Marketing Management/Strategy/Branding
- Downsizing, Marketing Orientation, and Financial Performance
- Rex McClure, Marshall University
- Marketing Research/Demographics/Consumer Behavior
- Affluent Consumer Evaluation of Major Capital Goods Bundles: A Conjoint-Based Segmentation Approach
- Michael Levens, Walsh College
- Service Marketing/Nonprofit Marketing/Ethics
- Comparing the Ethical Predisposition of University Students in
Five English-Speaking Countries: An Examination of 14 Questionable
Business Practices
- Sam Fullerton, Eastern Michigan University
- Larry Neale, The University of Western Australia
- Supply Chain Management/International Marketing/Business to Business Marketing
- Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model
- Harash J. Sachdev, Eastern Michigan University
- G. Russell Merz, Eastern Michigan University
- Best Doctoral Student Paper
- Online Branding: Strategies for Non-profit Organizations
- Lisa W. Witzig, Ideen LLC
- Perry Haan, Tiffin University
- Ponzurik Award for Best in Conference
- Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model
- Harash J. Sachdev, Eastern Michigan University
- G. Russell Merz, Eastern Michigan University
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