2007 AMTP Conference
Best Papers in Track and Best in Conference


Last Changed
2008-11-21
   
Marketing Education/The DynamicBusinessSchoolEnvironment
Differences in Marketing and Management Professorsí Criteria for Textbook Adoptions: A Pilot Study
Robert Stevens Southeastern - Oklahoma State University
Kenneth E. Clow - University of Louisiana Monroe
C. William McConkey - University of Louisiana Monroe
C.W. Von Bergen - Southeastern Oklahoma State University

Marketing Management/Strategy/Branding
Brand Image Enhancement Through Alliances
Mike Musante - Quinnipiac University

Marketing Research/Demographics/Consumer Behavior
Understanding Consumer Viewpoint on Customer Labor: An Illustration from Traditional Self-Service and Emerging Technology-Based Self-Service Settings in Airline Industry
Ismet Anitsal - Tennessee Tech University
M. Meral Anitsal - Tennessee Tech University

Promotion/Retailing/Sales/Sales Management
The Impact of Social Presence on Consumer Attitudes toward Self-Service Technologies
Brian R. Kinard - Georgia Southern University
Michael L. Capella - Villanova University
Matthew L. Williams - Georgia Southern University

Service Marketing/Nonprofit Marketing/Ethics
E-Services For The Hospitality And Tourism Industries
Ron Goldsmith - Florida State University
Stephen W. Litvin - College of Charleston


Best in Conference and Winner of the Tom Ponzurick Award
The Impact of Social Presence on Consumer Attitudes toward Self-Service Technologies
Brian R. Kinard - Georgia Southern University
Michael L. Capella - Villanova University
Matthew L. Williams - Georgia Southern University