2006 AMTP Conference
Best Papers in Track and Best in Conference


Last Changed
2008-11-21
   
E-Commerce/Direct Marketing/Sports Marketing
Giving And Seeking Opinions Online
Ron Goldsmith, Florida State University

Marketing Education/The DynamicBusinessSchoolEnvironment
Using a Marketing Approach to Improve Recruitment and Retention of African American Students in a BBA Program
Angela Leverett, Georgia Southern University
Darrell Parker, Georgia Southern University
Mike McDonald, Georgia Southern University

Marketing Management/Strategy/Branding
The Opportunity Assessment Matrix: A Strategy Model for Today
Janice K. Shahan, General Electric
David Burns, Xavier University

Marketing Research/Demographics/Consumer Behavior
Loyalty Segmentation: Profiling the Shopping Segments in a Loyalty Program
Arthur Allaway, University of Alabama
Richard Gooner, North Carolina State University
Jungki Lee, Alabama A&M University

Promotion/Retailing/Sales/Sales Management
An Investigation of the Impact Product Placement in Rap Music has on Purchase Intention
Charles J. Quigley, Jr. Bryant University
Elaine M. Notarantonio, Bryant University
Frank G. Bingham, Jr., Bryant University

Supply Chain Management
Compliance Versus Collaboration In The Supply Chain: What Drives Adoption Of RFID?
Concha Ramsey Neeley, University of North Texas
Ronald W. Hasty, University of North Texas


Best in Conference and Winner of the Tom Ponzurick Award
Loyalty Segmentation: Profiling the Shopping Segments in a Loyalty Program
Arthur Allaway, University of Alabama
Richard Gooner, North Carolina State University
Jungki Lee, Alabama A&M University