| 2006 AMTP Conference
Best Papers in Track and Best in Conference
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| Last Changed
2008-11-21 | | | |
- E-Commerce/Direct Marketing/Sports Marketing
- Giving And Seeking Opinions Online
- Ron Goldsmith, Florida State University
- Marketing Education/The DynamicBusinessSchoolEnvironment
- Using a Marketing Approach to Improve Recruitment and Retention of African American Students in a BBA Program
- Angela Leverett, Georgia Southern University
- Darrell Parker, Georgia Southern University
- Mike McDonald, Georgia Southern University
- Marketing Management/Strategy/Branding
- The Opportunity Assessment Matrix: A Strategy Model for Today
- Janice K. Shahan, General Electric
- David Burns, Xavier University
- Marketing Research/Demographics/Consumer Behavior
- Loyalty Segmentation: Profiling the Shopping Segments in a Loyalty Program
- Arthur Allaway, University of Alabama
- Richard Gooner, North Carolina State University
- Jungki Lee, Alabama A&M University
- Promotion/Retailing/Sales/Sales Management
- An Investigation of the Impact Product Placement in Rap Music has on Purchase Intention
- Charles J. Quigley, Jr. Bryant University
- Elaine M. Notarantonio, Bryant University
- Frank G. Bingham, Jr., Bryant University
- Supply Chain Management
- Compliance Versus Collaboration In The Supply Chain: What Drives Adoption Of RFID?
- Concha Ramsey Neeley, University of North Texas
- Ronald W. Hasty, University of North Texas
- Best in Conference and Winner of the Tom Ponzurick Award
- Loyalty Segmentation: Profiling the Shopping Segments in a Loyalty Program
- Arthur Allaway, University of Alabama
- Richard Gooner, North Carolina State University
- Jungki Lee, Alabama A&M University
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