The Association of Marketing Theory and Practice is an
international academic marketing conference that focuses on bringing together both
academic theory and real world marketing practices. We encourage the
participation of both business professors and business managers in both our
annual conference and our journal. Our conference meets the last
Wednesday-Saturday of March each year to collegially share our research ideas and
findings in presentations, special sessions, and the refereed published proceedings.
Submissions are due in mid-October for the following March conference. Our
conference aims for an encouraging environment in which faculty and doctoral students as well as
practitioners can share ideas, build research streams, and develop partnerships
for future projects.