2006 AMTP Conference
Best Papers in Track
and
Best in Conference

E-Commerce/Direct Marketing/Sports Marketing

Giving And Seeking Opinions Online

Ron Goldsmith, Florida State University

Marketing Education/The DynamicBusinessSchoolEnvironment

Using a Marketing Approach to Improve Recruitment and Retention of African American Students in a BBA Program

Angela Leverett, Georgia Southern University

Darrell Parker, Georgia Southern University

Mike McDonald, Georgia Southern University

Marketing Management/Strategy/Branding

The Opportunity Assessment Matrix: A Strategy Model for Today

Janice K. Shahan, General Electric

David Burns, Xavier University

Marketing Research/Demographics/Consumer Behavior

Loyalty Segmentation: Profiling the Shopping Segments in a Loyalty Program

Arthur Allaway, University of Alabama

Richard Gooner, North Carolina State University

Jungki Lee, Alabama A&M University

Promotion/Retailing/Sales/Sales Management

An Investigation of the Impact Product Placement in Rap Music has on Purchase Intention

Charles J. Quigley, Jr. Bryant University

Elaine M. Notarantonio, Bryant University

Frank G. Bingham, Jr., Bryant University

Supply Chain Management

Compliance Versus Collaboration In The Supply Chain: What Drives Adoption Of RFID?

Concha Ramsey Neeley, University of North Texas

Ronald W. Hasty, University of North Texas

Best in Conference and Winner of the Tom Ponzurick Award

Loyalty Segmentation: Profiling the Shopping Segments in a Loyalty Program

Arthur Allaway, University of Alabama

Richard Gooner, North Carolina State University

Jungki Lee, Alabama A&M University